First, the difference between artistic portraits and wedding photography
1, the investment scale of artistic portrait photography and wedding photo studio is different. Wedding photo studio generally has a large investment scale.
Storefronts are generally in the city center, and the land price is high. The storefront is spacious and bright, the interior decoration is exquisite, there are many employees, the cost is large, and the investment in advertisements, wedding dresses, backgrounds and props is large. The scale of artistic portrait photography is much smaller. Usually in the form of a studio. Indoor and outdoor decoration highlights individuality and creativity. Small investment and few employees. Store is not big, advertisers should be novel soft advertisements.
2, the difference between consumer groups
There are obvious differences between the consumer groups of artistic portraits and wedding photos. The age range of consumers of artistic portraits is 12-50 years old. Mainly young women, the off-season division is not obvious; The off-season of wedding photography is obvious. General? May day? ,? Eleven? 、? New year's day? 、? Spring Festival? For the peak season. The off-season is in February, March and June to August.
3. The photographer's cultural background, artistic accomplishment, personality and style are different.
Artistic portrait photographers pay attention to individuality in shooting, and the picture has a certain theme. Wedding photographers pay more attention to the form of the picture and the customer's expression when taking pictures. In terms of using light, artistic portraits pay attention to the novelty and accuracy of using light, while wedding photography pays attention to it? Ping? 、? Soft? . Art photography is more exaggerated, with strong colors, emphasizing the sense of form of the picture. Wedding photography pays attention to the harmony of the overall feeling of the picture.
Second, the common styles and shooting methods of artistic portrait photography
There are many styles of artistic portrait photography. After the birth of photography, picturesque portraits first appeared. Then came realistic photography, naturalistic photography, photographic separatism, structuralism, symbolism, romanticism and abstract video. At present, the main photography styles are neoclassical portrait, lapel portrait, romantic portrait, alternative portrait and pure aesthetic portrait. In practice, it is very important for us to study different styles of artistic portrait shooting techniques to meet the "consumer tastes" of customers at different levels.
In some large and medium-sized cities. Because of the fierce market competition, it is a sharp weapon to use artists of different styles to participate in the market competition. Especially those with insufficient funds. For photographers who want to establish themselves in large and medium-sized cities, diversification is a shortcut. In small towns, because the market we face is not big. It is difficult to attract consumers' interest with a single photography style and technique, and it is necessary to constantly introduce different styles of photos to attract consumers. Next, I'll introduce you to various styles of shooting methods popular in the art portrait photography market at present. It is convenient for readers to learn from it.
1, oil painting portrait photography with lapels
Portrait photography of pre-Raphael oil paintings, the pursuit of pre-Renaissance Raphael and Italian religious oil paintings? Pure? Coming has a certain cultural connotation and theme. Photographers make the picture a complete whole through the comprehensive setting of environment, character modeling and story. This style is suitable for customers of different types and ages. In the mid-1980s, a group of painters created in China based on the works of western classical masters. A number of oil paintings with obvious classical styles have appeared. Portrait photography has also been influenced by this style, and photographers with classical picture style like Aachen have emerged.
First, the color:
Imitate the oil painting color before the Renaissance in the overall color composition of the picture. What is the main color of the picture symbolized by? God's love or? Passion for faith? Red, symbol? Chastity? 、? Pure? Blue and symbol? Vigor? 、? Life? The green composition gives a gorgeous visual impression.
B, run out:
Traditional classic stereoscopic cloth is adopted, and the light ratio is controlled as 1: 2 and 3, and the light quality is mainly flexible light. When distributing light, the main light should be matched first, and the height, distance and intensity of the main light should be determined according to the needs of the main body modeling. The second step is to match the auxiliary light, and determine the auxiliary light according to the needs of the dark tone performance of the picture and the width of the film. Finally, the distribution of ambient light shapes the artistic space and atmosphere.
C, clothing and props:
Referring to the paintings of Raphael, Da Vinci and other15th century Renaissance painters, clothes can be wrapped in various fabrics, and props can be furniture and books with strong European style.
D. model:
Portraits are characterized by imitating oil paintings and advocating classical spirit. Suitable for shooting are those women with classical temperament, sweet and demure feeling, standard facial features and soft outline.
Light and shooting: Neoclassicism paints portraits with light and creates characters with even and soft light. You can add soft light accessories when shooting, and the painting effect is stronger. The charm of the characters lies in the feeling of peace. 2. Neoclassical painting portrait photography
The characteristics of neoclassical painting portraits are imitating neoclassical oil paintings, advocating classical spirit, pursuing rationality and aestheticism, drawing on life and pursuing eternal and quiet aesthetic taste. Customers who are suitable for taking picturesque portraits are those women with classical temperament, sweet and dignified feeling, standard facial features and soft outline.
Shooting method and steps:
(1) The overall idea determines the tone of the picture.
(2) According to the creativity, make the background, look for props and decorations, and choose the right clothes. Be careful not to be fashionable or fashionable.
(3) Make a natural and simple shape according to the conception of the picture.
④ Select the appropriate film to shoot. Ordinary people use soft and delicate film, such as Kodak PPN 16O? Fuji NPS 16O.
⑤ Lighting and shooting: Neoclassical painting portraits use light to shape characters, and the lighting is even and soft. Soft accessories can be added when shooting, and the painting effect is stronger. The charm of the characters lies in the feeling of peace.