Is it accidental or inevitable that you entered this industry?
It is both accidental and inevitable for us to enter this industry. As a wedding planner and host for many years, I am familiar with the whole wedding process. The particularity and preference of the wedding industry is an inevitable factor for us to embark on this industry. The whole wedding preparation process includes many aspects, big and small, but the choice of wedding banquet is the most important. Only by determining the venue of the wedding banquet can everything else be carried out conveniently and smoothly. The wedding banquet alone gives many newcomers a headache. There are so many hotels in Beijing that newcomers don't know how to choose. Sometimes the hotels they choose have no schedule during their wedding, and sometimes the prices of hotels with schedules are higher than expected, such as hotel location, dishes, prices and so on. With years of experience and accumulated contacts, we can choose suitable new people in many wedding hotels at the first time and help them get preferential prices, which is our advantage.
What is the current market situation of this industry, and what are the pain points of consumers and businesses?
Wedding banquet is a special kind of consumer goods, which is related to many aspects. For newcomers, it is not only related to "delicious", but also related to "face".
The wedding banquet is a very deep-water market. The wedding banquet market is mixed and lacks professional wedding banquet brands. There are many problems in hotel experience and professionalism. Many wedding banquets have a single theme, a single dish design, a single venue layout and a lack of combined products, which also affects consumers' choices.
According to the statistics of Beijing Marriage Management Department, in the past ten years, about 654.38+10,000 couples got married every year in Beijing. How to promote itself to the huge market of 654.38+ million is the most important problem faced by hotel merchants with the theme of positioning wedding banquets.
What is the value that the Internet or O2O brings to the industry, and what will change the status quo?
The changes brought by the internet in the past decade are obvious to all. For example, Hangzhou citizens used Alipay to go to the supermarket at the end of last year, indicating that the Internet is slowly changing people's lives and payment habits. 20 14 The booming O2O has made every industry go deep into the streets. When I see Chinese hamburger recommended by Master Xi on the Internet or in a circle of friends, I will buy it and try it. When I see the manicure set by Teacher Diao, I will also call for a home test. Sometimes, even if I don't go now, that information. The same is true of the wedding banquet industry. Newcomers get married, and there are 1000 wedding banquet hotels in Beijing. In addition to geographical location, some can be screened out, and the rest are just online search and field trips, which are more based on the experience of people who have experienced it. We cut into the wedding market from the wedding banquet O2O, just to help the couple solve the big problem of choosing the wedding venue in the early stage of wedding preparation.
Where do you stand and what role do you play in the whole industrial chain?
We have a professional wedding consultant team of 100, which can help the couple find their own wedding hotel from beginning to end. Xi Bao Xiao can provide free solutions for newcomers, such as wedding banquet scheme customization, wedding banquet venue inspection, wedding banquet golden schedule reservation, wedding arrangement and planning.
Where is your position and value?
Xi Bao Xiao's wedding booking platform focuses on wedding booking, and our major determines the quality and attitude. As the only professional wedding booking platform in Beijing, Xi Bao Xiao has integrated Beijing 1000 high-quality wedding hotels, promoted the hotel's wedding business to Beijing newcomers through the platform, realized the rapid cooperation between hotels and newcomers, and became a bridge between newcomers and hotels. Free and transparent service completely eliminates the troubles of newcomers and provides convenience and preferential treatment for newcomers. Both sides are mutually beneficial. Xi Bao Xiao's goal is to hope that there is no difficult banquet in the world!
How do you compete with Dorsila and Xishi.com?
Dorsila and Xi Shi. Com are all involved in wedding O2O earlier, so we need to learn from them. When we chose this project as our entrepreneurial project, we also had a model to understand them. We think our advantage is obvious. We don't copy their model, but design our business model according to our understanding of this project. So we don't regard each other as competitors. One of our strengths is our team. The wedding industry is a very professional industry, which requires the team to have very rich experience in the wedding industry, otherwise it will only solve the information problem. In addition, the wedding industry belongs to low-frequency consumption, so the cost of obtaining customers is very high, which is contradictory to the profitability of enterprises. So what we urgently need to solve is the problem of ROI. We have done a good job in this work.
There are many companies exploring O2O in the wedding industry. From the wedding banquet to the happy birthday website, from the wedding planning to the July 9th website and the Happy Cat website, as well as the wedding from the invitation to the wedding e-commerce. Alibaba's "wedding partner" takes wedding photography and travel photography as the starting point, and the public comment website also directly launches the entire wedding industry chain. The whole industry has started O2O entrepreneurship, each with its own emphasis. Li Yanhong is good at searching, so Baidu focuses on searching and becomes the first market in China. Xi Bao Xiao's advantage lies in the professionalism and uniqueness of wedding booking. We didn't set foot in other industrial chains such as wedding planning and wedding photography, but only made professional wedding reservations.
What are the forms, contents and features of the products or services you provide?
Xi Bao Xiao is the only professional wedding booking platform in Beijing. Beijing 1000 high-quality wedding hotels have been integrated, and the wedding business of the hotel has been promoted to Beijing newcomers through the platform, realizing the rapid cooperation between hotels and newcomers and becoming a bridge between newcomers and hotels.
As long as the newlyweds successfully book a hotel through Xi Bao Xiao's wedding reservation network, they will also get a wedding gift package of 58,880 yuan, which is a real discount. For newlyweds, not only can they book a favorite hotel at the lowest price, but they can also get a big gift package, which is very attractive.
How many cities (community points) and users (merchants) are covered by the introduction of the operation profile?
Although we started late, the current operation situation far exceeds our previous expectations, especially in terms of the number of users. At present, the monthly PV has reached 654.38+million, with 30,000 monthly visitors. Most importantly, we reached 65,438+080 in just six months and accepted our professional and caring service for newcomers. In the next 3-5 years, we will focus on Beijing and will not rush to cover cities all over the country, because we know that online to offline, as a service based on local life, must improve the service model locally and accumulate enough experience. Enclosure movement is not suitable for O2O, a service-oriented business model.
What are the possible profit channels at present or in the future?
At present, our profit channel is relatively single, and we still rely on hotel income. But we are not worried about profitability. We are more focused on making our service perfect.
Please briefly introduce your personal and founding team background and the current team size.
At present, I am most satisfied with the composition of the founder team. There are not only CEOs with more than 65,438+00 years experience in the Internet field, but also chief operating officers and CSOs with more than 65,438+05 years experience in the wedding industry. We have a clear division of labor from the beginning of this project. For the wedding venue booking service, we can't simply solve the information asymmetry, but also need to help the newcomers to effectively and accurately screen and really help them manage their lives easily, save trouble and save money.
At present, the angel round investment has been completed with an investment of 50 million yuan, which is also rare in a wedding O2O startup. Investors attach great importance to our team advantages and our unique understanding of this project, so they trust us very much. And can give us great support in resources. We will use investment to improve our team and platform, expand the investment in various promotion channels, and at the same time, we are also considering opening up unique user access channels.
20 15 is a crucial year for the development of Hi Bao Xiao. We will complete the improvement of our platform, team and resources in this year, so we should seize this year and fully serve the newcomers in Beijing.
Brief introduction of founder
CEO Wen Zhong
I graduated from China Agricultural University in 2002, majoring in food bioengineering. I have worked in Internet companies such as ChinaHR.com, Fantong.com, CBSi, and World Wide Web, and I have very successful cases in platform operation, network marketing, and brand promotion.