Jewelry Store Mid-Autumn Festival Planning Scheme 1 I. Activity Background
Mid-Autumn Festival is the first sales peak in the second half of the year. We take this opportunity to carry out promotional activities to stimulate consumers, promote sales and strengthen the company's external image.
Second, the theme of the event
"Connect your heart into a family portrait", and you will be happy from the heart. Emphasize the importance of family.
Third, the activity time:
Fourth, the form of activities.
1, gift
2. Winning sales
Verb (abbreviation of verb) activity content
1. Anyone who buys jewelry in our store for over 288 yuan during the activity will get the father's gold ring in the family photo series.
2. Anyone who collects five products of the family portrait gold jewelry series during the activity can get the Mid-Autumn Festival gift and the family portrait jade card.
3. Anyone who spends over 1500 yuan in our store during the activity can get a membership gold card and enjoy preferential treatment.
4. Anyone who buys jewelry in our store during the activity or spends more than RMB 1500 yuan in our store in the past can participate in the Mid-Autumn Festival lucky draw.
Popularization of intransitive verbs
1, build momentum in advance and do a good job of publicity.
2, newspapers, TV stations, bookstores, publicity color page combination publicity.
3. Store layout should conform to the theme atmosphere.
Seven. Activity budget
Jewelry Mid-Autumn Festival promotion plan should be formulated according to the actual situation, make a good summary afterwards, and prepare for another battle.
The activity content is shopping 100 yuan lucky draw, and the reunion gift is infinite.
During the activities in September1-September 10, customers can participate in the lucky draw on the spot when they have accumulated 100 yuan, once 100 yuan, twice in 200 yuan, and so on. Award setting: family reunion ceremony-sending elders, brothers, sisters, relatives and children; Friends reunion ceremony-farewell to friends, classmates and colleagues;
Teacher reunion ceremony-farewell teacher; Prosperous Mid-Autumn Festival Ceremony ―― Some commemorative gifts.
Activity 2: On September 8th, member's day,11grand prize will be sent to you.
On September 9 th, the membership day, the points doubled; Lucky draw, the grand prize will be sent out continuously,11/the grand prize will be sent to you; Members can enjoy the exclusive membership price on the member day. Award setting: 1 first prize, multi-functional washing machine with bonus value of 1 1988 yuan; Second prize 10, prize value 1030 yuan. Nokia 3 120 mobile phone; Third prize 100, bonus 346 yuan exquisite computer version of rice cooker.
Activity 3 Thanksgiving Teacher's Day, free membership.
Free membership: September1-September 10. Teachers come to Xinglong Building to apply for free membership cards with valid identification certificates such as teacher's cards and ID cards, and become full members of Xinglong Building, enjoying the distinguished treatment of members.
The first prize essay reading contest of "Teacher I Love You" in Panjin City: At 9: 30 am on September 10, Xinglong Building held the first prize essay reading contest of "Teacher I Love You" in Panjin City outside the building, and all students in Panjin City can register.
Thanks to the teacher: send the teacher to health: mainly promote nourishing health care, fitness equipment and boutique leather shoes; Send teachers to send fashion: mainly promote digital cameras, digital cameras, mp3 and other digital products; Send the teacher to send the taste: the main push pattern bra underwear, watches, brand-name jewelry; Send beauty cosmetics to teachers: mainly promote silk scarves and cosmetics. During the event, the category marketing activities were colorful, especially buying and delivering.
The fourth activity is to celebrate the first anniversary of housewarming, and home appliances are presented to the audience.
Home appliances can be bought without spending money: when the credit card of a single home appliance is full in 200 yuan, customers can draw lottery tickets 1 piece, draw 2 pieces when the credit card is full 1000 yuan, and draw up to 3 pieces each when the credit card is full 1000 yuan. Award setting: 1 first prize, reward gift certificate XX yuan; 2 second prizes, prize gift certificate 1000 yuan; 5 third prizes, bonus gift certificate 500 yuan; Fourth prize 10, prize gift certificate 200 yuan; 50 fifth prizes, prize gift certificate 100 yuan; 500 commemorative prizes, 10 yuan as a gift certificate. Gift certificates are only available in home appliance stores.
Celebrate housewarming and give back: all customers who bought household appliances a year ago (from September1May-20, XX) will buy this household appliance with their household registration book, and the accumulated purchase amount will reach 1000-3000 yuan, and each person will be given a box of drinks; The cumulative purchase amount reaches 3001-5,000 yuan, and each person will get two boxes of drinks; The cumulative purchase amount reached 5001-8,000 yuan, and each person got three boxes of drinks; The cumulative purchase amount reached 800 1- 10000 yuan, and each person got an induction cooker; The accumulated purchase amount reached 65,438+00,000 yuan, and each person got three boxes of drinks and a +mp3 player.
Mobile phones spread love in Mid-Autumn Festival and send holiday housewarming gifts: September 9-September 18, XX. Customers can buy mobile phones in the telecom department of home appliance stores and participate in the on-site lottery with their credit cards. A credit card can be used for a lucky draw (except for dedicated mobile phones). 2 first prizes, 1 washing machine; 5 second prizes, 1 microwave oven; 8 third prizes, 1 induction cooker; 50 fourth prizes, exquisite moon cakes 1 box; The fifth prize 100, the prize is very cola 1 box.
During the Mid-Autumn Festival, various festivals and promotions are held on all floors.
First, around the concept of Mid-Autumn Festival gifts, fully guide holiday gifts and create sales. Gifts that focus on guiding sales: "Faithful sales of cigarettes and alcohol", "Good Moon Cake in Shengshi", "Good Crab in Shengshi", nourishing health products, gold and silver jewelry, watches, cosmetic gift boxes, luggage, cotton and wool underwear, etc.
Second, around the seasonal characteristics, focus on guiding the new listing of wearing goods;
Three, around the wedding and tourist season, focus on guiding gold and silver jewelry, watches, travel supplies, bedding, underwear, snack food, digital products, etc.
Jewelry store Mid-Autumn Festival planning scheme 21. Activity objectives
1. Improve the visibility of the store and achieve a substantial increase in sales during the event;
2. Improve the local popularity of XX jewelry brand, so as to seize market share;
3. Create the brand image of XX jewelry and improve its reputation, so as to achieve the purpose of long-term sales.
Two. Theme of the event
Activities such as "Happiness from the Sky", "Companion Archery", "Wedding in Progress" and "Digital Counter" will enrich the cultural life of National Day and enliven the cultural atmosphere of citizens.
Three. Activity time:
28 September-65438+17 October (focusing on National Day)
Three. Activity content
Activity 1: "Happiness comes from heaven" activity
1. Prepare heart-shaped inflatable balloons with built-in heart-shaped colored petals or colored paper and winning cards, and release balloons in the open space in the store or at the door of the store or in crowded areas, preferably at the same place as the model catwalk;
2. When the balloon rises to a certain height, it explodes after falling from the sky (the second floor) or explodes in the air (or the non-explosive balloon is picked up by the audience after falling from the sky), and 100 balloons fall every day;
3. Colorful petals and colored paper burst in the air in the balloon, decorating the atmosphere of activities. The audience takes out the winning cards from the balloons (each balloon has a prize), and then redeems the prizes at the counter of Shengzhou Store.
Prize setting:
Women's handbags, French perfumes, jade pendants or bracelets worth 200 yuan every day.
Activity 2: "Archery"
Anyone who buys any kind of jewelry at the jewelry counter can participate in the "archery" activity. The layout of the activity site is shown in the following figure. The operation mode is that a man and a woman shoot arrows in groups, the women hold bows and the men shoot arrows. Every day, the game can be divided into groups (if only one customer buys it, one person can shoot arrows alone), and each group shoots 10 arrows.
Attached:
Layout of "archery in gear" (omitted);
Description of rebate:
What percentage of those who hit the heart several times will return?
For example, if a customer buys XXX jewelry for 3000 yuan and participates in archery, the return result is as follows:
Hit the heart
10 times will return 3000× 10%=300 yuan;
Those who hit the hearts four times will be returned 3000×4%= 120 yuan;
etc ...
(Note: The jewelry in this activity is one price for each family, and the true feelings are given back to consumers. )
Activity 3: "Wedding in progress" lucky draw
Newcomers who buy jewelry over 2800 yuan at the jewelry counter can participate in the "wedding in progress" lucky draw with the purchase invoice. The prizes in this lucky draw are a set of popular wedding dresses and a set of Chinese bridal gowns displayed on the spot, which will be collected by the newcomers who participated in the activity on June 7th 10, and then the lucky newcomers who won the prize will display the wedding dresses on the spot to expand the publicity effect of the activity.
Activity 4: "Digital Counter" Promotion
According to the different diamond scores, the counters are divided into 25-30 counters, giving them special emotional significance and attracting customers emotionally, mainly by promoting wedding diamonds with 25-30 points: 25-30 diamond cabinets.
Counter name: Love you very much+Love me very much+Get married in October.