1948 NW Eier, a famous advertising company in new york, created the 20th century classic advertising slogan "A diamond is eternal" for DTC. After a century, I was deeply attracted by the rare and precious "King of Gems".
1993 is an extraordinary year in the history of diamond development in China. This year, DTC collected the Chinese translation of A Diamond is Eternal through Ogilvy & Mather Advertising Company in Hong Kong. After half a year's evaluation, I chose a sentence from a university teacher, so the classic advertising slogan "A diamond lasts forever, a diamond lasts forever" successfully entered China, and after more than ten years, China consumers began to widely accept the diamond culture. Before that, China knew little about diamonds, and the diamond industry was immature, not to mention the concept of diamond culture. The key to this historic situation is the most famous slogan of the 20th century: "A diamond lasts forever, and a diamond lasts forever." This classic slogan has changed the traditional situation of China people wearing gold and jade in their weddings, and then formed a new concept of "no diamond, no marriage" for China newcomers.
In the 20th century, "A diamond lasts forever, and a diamond lasts forever" became the most classic advertisement in Chinese mainland, which resounded around the world like a nuclear explosion of love. In ancient eastern China, this sentence is even more meaningful. In just 19 years, it has completely changed the traditional custom of China people wearing gold and jade at their wedding, and a diamond ring has become the most beautiful token of their love.
By 2020, China will replace the United States as the world's largest diamond consumer. All this is related to the promotion of China's slogan "Diamonds last forever, one will last forever".