Candy symbolizes sweetness, and flowers convey blessings. Packaging traditional candy into the shape of flowers, candy is no longer a simple food, flowers are no longer simple decorations, grafting packaging makes the products greatly value-added.

* Entrepreneurial stories

Before running candy flowers, Kun was just an ordinary employee who worked in a foreign company and lived a simple life of "nine to five", and never had any business experience. But by chance, his career changed.

Ah Kun's uncle who lives in the United States sent him a packet of candy flowers that are very popular in the United States, and also sent some information to Ah Kun, telling him that candy flowers have been popular in the American market for 78 years and are still popular now. He asked Kun if he was interested in being the agent of Candy Flower in China and could help Kun invest.

Uncle's words moved Akun very much. There are many kinds of common flowers in the domestic market now. Silk stockings and crystal flowers have lost their freshness, and candy flowers are not made in China. Its appearance should fill a market gap. Therefore, Akun is very optimistic about its prospects. After consideration, with the help of his uncle, Akun obtained the general agency right of a famous American candy flower brand in China.

However, when the American candy flower just settled in China, it didn't get obvious market reaction as expected by Akun. So, A Kun asked someone to do some market research, only to know that the traditional American candy flowers usually wrap the stems and candy stamens directly with brightly colored packaging, which will make the whole flower look too gorgeous and flamboyant, but this style is not suitable for the trial habits of China people. Because China people tend to be traditional and subtle, they especially like flowers that look warm and elegant. Because the product itself is a handicraft that can be made at will, Akun asked someone to improve the candy flower.

The improved candy flower quickly opened the domestic market, and more and more people began to accept the concept of candy flower. The American headquarters is also very satisfied with the improved flowers in Akun, and specially sends people to help Akun train workers and set up processing plants. With a keen sense of touch, the business of Akun Candy Flower is getting better and better, and it has also launched its own brand.

:: Business advice

Because bouquets are generally not in the store, the store is as small as 8 square meters and as large as 30 square meters. Generally speaking, the area of 15 square meter is moderate, because the variety is a single candy flower, but if the area is too large, it will appear empty. The location of candy flower shop mainly considers two conditions, one is the flow of people, and the other is the grade. The best places are near the university, bars, flower shops, cake shops, gift shops, railway stations, wedding companies and business offices. At the same time, site selection should not blindly pursue the flow of people, but ignore the taste of surrounding business districts. Lower-grade business districts will reduce the style of the whole product, thus affecting sales.

The base paper of candy flowers has reflective effect, so the lighting arrangement is particularly important for setting off the atmosphere in the store. Usually it doesn't matter if you don't buy it, but you must come in and have a look. In addition, it is best to prepare a three-month spare liquidity for store rent and raw material purchase in case of emergency.

* Estimated investment

The joining fee+the first batch of inventory is almost10.5 million yuan, the first rent is about 20,000 yuan (estimated by paying three mortgages and one loan), and the early decoration is10.5 million yuan. The total is about 50,000 yuan.

* Advantages and risks

From the use point of view, candy flowers have some functions of flowers, and can be replaced by candy flowers where flowers are needed, such as birthday parties, wedding celebrations, friends' parties, company gifts, decorative furniture, etc. At the same time, candy flowers have advantages that flowers do not have: first, as sugar, they can be eaten; Second, it is not limited by season or time, and the flowers are invincible; Third, it is not bound by occasions and objects, and there will be no embarrassing situation of giving gifts to objects with pollen allergy symptoms. At the moment when freshness and creativity are paramount, it is worth looking forward to investing in candy flowers as a "good-looking, delicious and fun" project for some time.

However, as a relatively novel product, there are not many people who operate candy flowers in China at this stage. Therefore, at this stage, the low awareness of candy flowers is an important reason that restricts its sales. Many consumers have no consumption behavior because they have no knowledge of candy flowers and have never heard of this term.

In addition, the biggest risk of candy flower lies in the lack of core competitiveness. Although Kun believes that the key to making candy flowers well lies in two aspects, technology and raw materials, it is difficult to copy in his view. But in fact, after learning from it, especially after the examples of profiteering, there will inevitably be many successful imitations, market competition will intensify, the novelty that was originally given to customers will no longer exist, and the profit of shops may decline or even be eliminated by the market.