China people never lack creativity. In view of so many phenomena of group buying network, "group buying navigation network" came into being. Like the group buying network, the group buying navigation network has appeared on the Internet from the first three or two in May to nearly one hundred now. Netizens nicknamed it "Thousand Regiments War" (group buying) and "Hundred Regiments War" (navigation), which can be described as in full swing.
Going too fast is bound to be unstable, and it is normal for so many group buying websites to be mixed. The upstream of the industry is a group buying sub-station supported by websites such as Sina and Taobao, or a professional group buying website with good reputation and high popularity, such as First Group Buying Network, Meituan and Handan, or a professional group buying navigation website with discounts for groups and everyone. The middle and lower reaches of the industry are mixed. Most of them are small teams composed of three or five people or small companies composed of a dozen people, and then they buy a set of templates or copy large websites, which makes a very strange phenomenon appear on the Internet in China: hundreds of websites have the same name, the same function, the same page design and even many colors, which is the first time in the history of Internet development.
Through the author's observation and analysis, this phenomenon has various disadvantages. First of all, a city's businesses and products are limited, while group buying websites and navigation networks are infinite, which is an irreconcilable point; Secondly, the websites are mixed, and so are the services. China's laws are still perfect for the Internet, so as consumers, we don't know how to choose; Finally, so many group buying companies were established. How to solve their survival problem? Could it be that I just finished organizing a product today and he will go out of business tomorrow?
Recently, there have been frequent news on the Internet about groupon buying a group buying network or a group buying network trying to clean up a company, which shows that they are also aware of this problem and it is inevitable to unite. This is true in any industry. After experiencing the initial rise, it is faced with reshuffle and reorganization. Now the group buying industry has slowly entered this period. A few days ago, friends in the industry told me that the first group purchase network and the everyone discount group purchase navigation network have merged. It suddenly occurred to me why the merger within the industry must be the same type of merger rather than the merger of related industrial chains?
So I analyzed their two stop-loss points as follows:
1, the first group buying network, everyone group buying navigation network, the first leader in the same industry. In the end,
Word of mouth, popularity and customers are all leading in the same industry, which can be said to be good, but after the merger, we can go further through resource integration, such as exchanging advertising resources and joint promotion. This is an intuitive propaganda merger, and multiplying by 2 can significantly improve their respective influence;
2. The first group-buying network owns products, and everyone discounts the group-buying network to provide consumption guidance. At the same time, both parties jointly guarantee that.
Consumption quality, which is in-depth market development, has increased the number of their loyal users;
3. The first group buying network is a professional group buying company with perfect company structure and abundant funds.
As a professional group purchase navigation company, everyone discount mainly focuses on technology collection and various development. After the merger, the two sides can complement each other, which is a very big breakthrough from the company level.
Internet is a platform to create miracles. Some people predict that the world's richest man will appear in the Internet industry. The merger of the first group purchase and the discount navigation network for everyone is just a case. If this method is developed in the whole industry or even other industries, I believe that our Internet will be more convenient, safe and active, and one day China's Internet industry will stand at the top of the world.