In order to ensure the success of activities, it is often necessary to prepare a specific, detailed and targeted activity plan in advance. Good event planning will definitely pay attention to the audience's participation and interaction. The following is the promotion plan of Tanabata in the shopping mall that I arranged for you. I hope I can help you. Welcome to browse and read!
Shopping Mall Tanabata Promotion Scheme 1 Activity Time _ Month _ Day
Activity 1, Romantic Tanabata Meet _ _ Queqiao Club
On _ month _ day, a large magpie bridge was built at the north gate of _ mall. The Magpie Bridge is magnificent and runs through the north and south like a galaxy. Hanfu is prepared for customers on the spot, so that you can dress up and board the Magpie Bridge and experience the loyal love of the Cowherd and the Weaver Girl!
During the activity, customers who spend more than 100 yuan in the mall can participate in the following activities with the shopping receipt:
1, posing as Hanfu Cowherd and Weaver Girl on the Queqiao Bridge, taking a group photo for free.
2. Walk hand in hand on the magpie bridge, love for a long time, and have a happy life.
3. Customers who don't shop can also spend 10 yuan taking photos on the Queqiao Bridge as a souvenir.
4. During the activity, the handicraft shop on the second floor will provide customers with paper crane raw materials free of charge. Customers can hang origami cranes with wishes on the Magpie Bridge to pray for love and happiness. (two per person)
Activity 2: Romantic Qiaoqi Competition: China Valentine's Day, formerly known as Qiaoqi Festival. Begging is begging, cleverness is ingenuity, and begging is asking the gods for wisdom and happiness. There are many ways to be clever, such as: testing cleverness with needles, making clever contests for small items, making clever food contests, putting melons and fruits for cleverness, and so on. In order to inherit the classics and interpret the romance, at 7: 07 on Valentine's Day on _ _ _ _, the Qixi Valentine's Day Georgie Competition will be grandly staged at the north gate of _ _ Mall! Take you into the ancient and beautiful romantic world!
Competition events: wearing the moon, skillfully cutting paper, skillfully cooking, carrying a daughter-in-law contest, singing love songs on Tanabata, and tacit understanding test.
Competition requirements: couples cooperate with each other to complete the above competitions. According to the scores, the first, second and third prizes of tacit understanding will be awarded in turn, and the mystery lover prizes with different values will be awarded!
Now the competition is in hot registration!
Registration method 1: telephone registration, hotline: _ _ _ _ _ _
Registration method 2: SMS registration, edit SMS romantic Qixi Qiaoqi contest+couple's name to _ _ _ _ _
Registration Method 3: On-site registration at the main service desk on the first floor of Xinglong Mall.
Activity 3 Valentine's Day on Tanabata, the Valentine's Day series in 20__ is newly listed.
_ _ Golden Home Valentine's Day gift from the Valentine's Day counter.
Romantic Valentine's Day gifts-Couples especially recommend 299-799 yuan/piece of gold rings (happiness ring, oath ring, blessing ring).
Dream Collection Gifts-Couple Pendant
Gifts for lovers-gold necklace and bracelet
Activity 4 Romantic Tanabata Love in Golden Autumn 100 Couples Costume Matching Competition
Starting from _ _ _ _ _ _ _ _, customers can choose Xinglong clothes in clothing, shoes, hats and knitting malls to match with a pair of rich women at will, and the mall will take photos and show them at the same time. On the night of Valentine's Day on Tanabata, on the North Gate stage, the selected contestants with costume will be rewarded.
Award setting:
First prize diamond lover 1 a prize with a face value of 299 yuan; Six pairs of second prize gold lovers, one for each pair of 99 yuan Prize.
Shopping mall Tanabata promotion plan 21, determine the theme
Theme: _ _ Shopping mall chain stores, spend the romantic Tanabata with you.
Second, the venue of the event
_ _ Shopping mall chain store activity time: 20__ year x _ _-x _ _ _
Third, the object of the activity
People between the ages of 20 and 50
Fourth, propaganda work.
1. Integrate customer resources in shopping malls, and unify print advertisements, DJ stations, LED display screens, short messages and other forms. In daily study, work or life, we often see the figure of composition. According to the different writing time limit, composition can be divided into limited composition and unlimited composition. Guests release event information;
2. Prepare exquisite small gifts and give them to female customers during publicity;
3. Carefully arrange the venue and strive to create a romantic holiday atmosphere;
4. Post posters in the community and campus and send coupons;
5, can be combined with flower shops, cinemas, jewelry stores, wedding photography agencies and other businesses * * * to cooperate with the promotion, enhance the influence of shopping malls Tanabata activities.
Verb (abbreviation of verb) activity content
1, special promotion-foot physical therapy massage
On Tanabata, we offer preferential services to customers at a discount, which can attract a large number of tourists. Qixi promotion should highlight the cultural atmosphere of Valentine's Day. This day is a day for lovers to get together. Shopping mall chain stores should take this as the theme, so that male and female couples can enjoy the benefits and concessions brought by the "Romantic Tanabata" activity. A journey of a thousand miles begins with a single step. On the romantic Tanabata Day, the chain stores of shopping malls can offer preferential activities of "Foot Care", which can make our customers truly feel the benefits and care.
2, bundled promotions-beauty packages for men and women
Tanabata promotion, shopping mall chain stores should change the previous marketing plan and "bind" male and female couples together to sell them. For example, Valentine's Day launched a "beauty package for men and women". On the seventh day of July, couples who buy this package can enjoy a SPA treatment and a Chinese medicine full-body massage, and get a VIP experience card for free. This package is aimed at couples, so it belongs to two-person consumption package, and can be used by both men and women when spending.
3, love for a lifetime, really show love (recharge)
On Valentine's Day, all the ladies who come to the mall will be given a rose (***200, while it lasts), and all the couples will be given a beautiful gift when they arrive at the store. In addition, from 9: 00 a.m. to 2: 00 p.m.1:00 p.m., on the hour, our store will select a lucky customer to send a surprise and reward a mysterious gift.
4, Valentine's Day love blockbuster
Many people choose to go to the cinema to watch movies. Every couple can get two movie tickets when they enter the store on Valentine's Day.
5, Tanabata girlfriends price
Old customers bring new customers to the beauty shop, and launch the "Tanabata girlfriends price". The original price is lowered by about 99 yuan, 199 yuan, 299 yuan.
Intransitive verbs pay attention to activities
1. Shopping mall chain stores can cooperate with nearby flower shops to present 99 roses to couples with a price of 1000 yuan or more on the day of the event.
2. Packages launched by chain stores in shopping malls must have a time limit, preferably within one to three months, after which they will be invalid.
3. Before the activity, decorate the storefront with flowers and balloons to create an atmosphere for Valentine's Day activities.
4. On Valentine's Day, give employees some small gifts, such as chocolates and flowers, so that employees can also feel the care and love of chain stores.
5, store chain promotion, must be targeted, remember not to grandstanding.
Shopping Mall Tanabata Promotion Scheme 3 Activity Theme Romantic Tanabata Love in _ _
The activity time is from August 20th to August 26th.
Activity 1 Romantic Tanabata Meet _ _ Queqiao Club
From August 20 to August 26, a large-scale magpie bridge was built at the north gate of _ _ Mall. The Magpie Bridge is magnificent and runs through the north and south like a galaxy. Hanfu is prepared for customers on the spot, so that you can dress up and board the Magpie Bridge and experience the loyal love of the Cowherd and the Weaver Girl!
During the activity, customers who spend more than 100 yuan in the mall can participate in the following activities with the shopping receipt:
1, posing as Hanfu Cowherd and Weaver Girl on the Queqiao Bridge, taking a group photo for free.
2. Walk hand in hand on the magpie bridge, love for a long time, and have a happy life.
3. Customers who don't shop can also spend 10 yuan taking photos on the Queqiao Bridge as a souvenir.
4. During the activity, the handicraft shop on the second floor will provide customers with paper crane raw materials free of charge. Customers can hang origami cranes with wishes on the Magpie Bridge to pray for love and happiness. (two per person)
Shopping Mall Tanabata Promotion Plan 4 Food Shopping Mall: Romantic Tanabata-Valentine's Day in China
First, the couple's chocolate conference, jelly conference and red wine conference.
Buy chocolate gift boxes and send roses for Valentine's Day activities on Tanabata, and pack them for free.
On the same day of shopping in the market, 50 yuan and 9.9 yuan can exchange a bag of imported chocolates. Exchange place: food store, imported food store
Famous shopping malls:
1. Tanabata Valentine's Day Gold: The price of thousands of gold jewelry in the Golden House is 235.99 yuan per gram.
Second, Valentine's Day lovers come to meet, and the winning number jewelry has four major contributions:
3. Diamonds for Lovers-Love Will Prosper Forever Jewelry Couples Ring Exhibition
4. Xinglong Jewelry, K Gold and Ring Exhibition:
Five, Xinglong makeup-dress up the perfect lover
Six, Xinglong couple watches witness love every second
Shoes, hats and shopping centers:
1, Valentine's Day romantic gift
New shoes were introduced in the autumn of _ _, and more than 300 pairs of shoes were sent to fashion couples for selection.
Wonderful life, draw from now on-making painted shoes for couples on the spot (location: main road of shoe city)
2. Wrap "love" on Valentine's Day.
Customers who buy bags in luggage cabinets on Valentine's Day on Tanabata will be given pure leather wallets or belts when their credit cards are full in 200 yuan;
Valentine's Day meets men's "waist needs" and improves women's taste. Buy brand belt full 100 minus 2 1.
Department store:
A thousand miles of marriage is a line: two customers choose one of the red lines at the same time. If the end of the red line is tied to the same doll, it is a prize. 10 yuan won the prize for three times, and sent exquisite gifts. Venue: West Terrace on the second floor
Clothing store:
Tanabata Valentine's Day Romantic Valentine's Day
Autumn clothes are on the market.
Ai zai Qiu Jin wedding service recommended clothes
Knitting mall:
Romantic Tanabata-underwear expression;
1, Manifen, Ivis, Isela 200 minus 40.
2, "ancient and modern" brand, large-scale sale 30- 150 yuan.
3. In _ _ _, the new underwear came into the market.
Appliance store: August 2 nd, Valentine's Day on Qixi, it is highly recommended for couples to use mobile phones.
Shopping Mall Tanabata Promotion Scheme 5 I. Theme of the event
Qixi Valentine's Day, China people's own Valentine's Day.
Second, the activity time
20__ _ _ _ _ _-_ _ _ _ _ _
III. Contents of activities
Activity 1: My love-I am in charge.
Romantic Tanabata, gentle and affectionate, wearing 60% off, high-grade leather shoes, travel shoes 8% off, sweaters 5% off. It's sweet to sell on Tanabata, let go of your mood and dress yourself up. (except express and special offers. )
All customers born on July 7th can get a Valentine's Day rose for free with their ID cards.
Customers who shop all over 77 yuan will receive a sweet Valentine's Day card and a rose.
Flower ordering and delivery service.
During the activity, the flower counter will accept customers' orders and send flowers (only in urban areas) to convey the affection of fire on your behalf.
During the event, customers who need gift wrapping can go to the main service desk on the first floor for free with the shopping receipt.
Activity 2: Love Tanabata, a romantic gift-chocolate
During the activity, a box of exquisite chocolates or a rose will be given to the accumulated 177 yuan products on the same day (there is no discount for tickets in supermarket 77 yuan). (With the shopping receipt, go to the main service desk 1f to get it. )
Activity 3: Tanabata is affectionate, and the token is affectionate.
1. Jewelry: gold _ _ yuan/gram, platinum Pt 950: 385 yuan/gram. 7.5% off for silver ornaments and 50% off for jade counters.
Hong Kong lucky diamond jewelry is 50% off, Laofengxiang brand gold is 208 yuan/gram, and diamond jewelry is 20% off.
2. Watch category:
During the activity, all high-end watches will be given a 15% discount, and a Goya series women's watch will be given (worth _ _ yuan).
Cartoon watches and headdresses are 30% off the audience.
3. Cosmetics: Olay, Maybelline, 10% off the whole audience (except special products). _ _ 15% discount for sunscreen series, 20% discount for whitening series, and 10% discount for Yuxi and Dr. Li.
4. Run-up at school, and articles about family students. ...
Run-up at the beginning of the new school year, carefully prepared for the students in the new century: 20% off luggage, many discounts on cultural and sports supplies and daily necessities. ...
5. Happy Valentine's Day on Tanabata, the supermarket snapped up peanut oil 68 yuan/barrel at a special price, half price for bread, 30% off for cooked food such as drooling incense and golden baskets, 30% off for pasta, and eggs were on sale irregularly!
6, down jacket off-season hot sale (4f down jacket hypermarket)
Down jackets on the fourth floor are sold out of season in the thousand-yuan down jacket hypermarket, and the freezing point is hot in 88 yuan! Warm up for love, what are you waiting for?
Fourth, advertising.
1. Rainbow Gate: Romantic Tanabata, sweet release, _ month _ day _ day.
2. 16 color page: 10000.
3. TV promotion
4. Meteorological Bureau publicity
5. City News
6. Shop activity kanban
7. Atmosphere decoration of activities