Folk culture park shows the wisdom and aesthetic taste of people all over the world. Guangyuan North Sichuan Folk Culture Park, located in Xuefeng Lake, 2 kilometers east of the city, is a national AAA-level tourist scenic spot, with forests, lakes and folk culture in North Sichuan as the main body, with hundreds of national rare plants and national protected animals.
The regional characteristics of this folk culture park include: North Sichuan Food Culture Zone, which mainly displays the characteristic food culture and characteristic houses in North Sichuan; Chuanmeizi Cultural Zone mainly reflects the elegance of Chuanmeizi through the projects of Chuanmeizi costume display, national song and dance performance, Chuanmeizi Celebrity Hall and Chuanmeizi talent training. The Jinlian Wedding Zone mainly displays the folk wedding customs in northern Sichuan through amusement projects such as "stepping on the bridge", "swimming around the lake by boat" and "going up the mountain by sedan chair". Ecological quiet appreciation area, mainly for viewing natural ecology; In the area of Daughter Lake Bay, Guangyuan is known as the custom of "Daughter visits Lake Bay on the 23rd day of the first month". The folk customs of northern Sichuan festivals are displayed through activities on the lake, such as Daughter's Day and Dragon Boat Festival.
Personally, although the government's decision-making orientation for the park is accurate, it has realized the integration from industry to cross-border. However, at present, more cross-border integration forces come from the spontaneity of the market, and the substantive role of the government in promoting the integration of tourism industry is still relatively weak, especially the policy means available to the tourism administrative departments to stimulate cross-border integration of tourism are limited. The actual effect of construction is slightly deviated. Arguably, it is necessary to have both the exquisiteness and chic of miniature landscape and the inclusiveness and visual impact of original landscape. It is the original intention to cast soul culture with connotation and realize innovation-driven economic development. The Third Plenary Session of the 18th CPC Central Committee, guided by important documents such as the Central Committee's Decision on Comprehensively Deepening Reform, also mentioned this point: how to play a new role in understanding the new normal and realize the leapfrog development of tourism. Therefore, we can refer to the design of "China Folk Village" and "Window of the World" theme parks in Shenzhen. Their outstanding contributions to local tourism culture and economic development have finally been recognized by the government and the broad masses of the people.
There are many cases of developing theme park tourism in China, but they are all similar, both antagonistic and compatible. Therefore, the North Sichuan Folk Culture Park can do better in some aspects on the existing basis.
First of all, the "old" folklore should adapt to the "new" concept. As mentioned above, there are five characteristics that a few people who have been there can remember or distinguish well, but the old folk customs can't keep up with the pace of the new era and need to be further explored to create bright spots and enhance their appeal.
Second, folk customs should really go deep into folk culture. Folk culture can't just stay at the level of "vulgarity". We should adhere to the concept of elegance in common customs, which will make people in different places feel refreshed, and local people will recall the past, stimulate the vitality of folk culture, stimulate the extension of folk culture and stimulate the participation of tourists. This needs to adapt to the new situation and reflect the leading role of the government's macro-planning. In addition, "custom" is custom, which can be developed into a folk culture festival (food culture, clothing culture, etc. ) or undertake to operate the local wedding etiquette, so that it can truly become the local customs and folk culture.
The third is to expand the propaganda of characteristic tourism and the influence of public opinion. Tourism needs reasonable publicity. Take the advertisement placard as an example. Good publicity can change the face of our city. We went to Xichang City, Liangshan Prefecture, and all the lampposts were advertised as "a city living in spring", which was pleasing to the eye and comfortable. This is missing. It is also necessary to plan a reasonable route, such as starting from Xi 'an and passing through Guangyuan, Zhao Hua Ancient City, Niutoushan, Jianmenguan and Cangxi. You can not only dream of the Millennium ancient city of Zhao Hua, but also stroll through Jianmen Shudao and enjoy the flowers in Cangxi Pear Garden. Finally, you can go into the folk garden to taste special foods such as Jianmen Tofu and Jianmen Baiji Banquet, as well as special snacks such as steamed cold noodles of the queen, Jianmen ham, peach cakes in the sky and whitebait in Bailong Lake ... Is it a bit like going home? Finally, of course, it is necessary to strengthen the contact with travel companies and further standardize management, and effectively improve the service level is the last word, so that our guests can walk with peace of mind and comfort.
Of course, the above views are limited to personal humble opinions or for reference only. More importantly, I wish the tourism industry in Guangyuan more prosperous and let the beauty of our hometown stay in everyone's heart. (Author: Xiong Yan Tourism Bureau, Lizhou District, Guangyuan City)