Sales knowledge contest activity plan 1 I. purpose
(A) carry forward and enhance the awareness of hotel culture, and promote the realization of the overall development of the hotel.
(2) Take advantage of the Mid-Autumn Festival, a traditional festival in China, to organize an activity to attract customers, expand the visibility and reputation of the hotel, and promote the promotion of hotel marketing performance.
Second, the theme of the event
"Welcome the Mid-Autumn Festival, celebrate the reunion and enjoy the moon" emphasizes the return to the traditional culture of China and highlights the atmosphere of family reunion.
Three. Activity arrangement
(1) wedding service
1. Happy wedding reception service can provide free services for the whole wedding process, including public relations and emcee. It can also provide entertainment items with China traditional cultural interest-wedding gifts, indoor sedan chairs, etc.
2. The specific executive departments are marketing department and catering department, and the coordination department is administration department.
(2) eat moon cakes and send moon cakes.
1. On the day before Mid-Autumn Festival, on the day of Mid-Autumn Festival and on the second day of Mid-Autumn Festival, guests who eat and stay in the hotel will be given three kinds of moon cakes with different price grades according to their consumption situation.
2. Guests who have passed away for three generations at the same time will be given traditional hotel dishes worth 30 yuan in addition to moon cakes.
(3) Welcome the Mid-Autumn Festival lucky draw
1. Distribute a promotional material on the development history and special dishes of the hotel at each table.
2. Hotel staff pick up the table number on the temporary stage built on the east side of the lobby on the first floor of the hotel.
3. The guests who have been drawn to the table number can go on stage to answer questions related to the hotel development history and cuisine.
4. The guests who answer correctly can draw a lottery. The winning rate of prizes is controlled at around 30%.
5. The marketing department and the working department are responsible for stage building and office assistance. The purchasing department is responsible for purchasing the required items.
(four) condolences to celebrities related to the hotel, with the help of them to improve the visibility of the hotel.
Fourth, the cost arrangement
(1) The estimated total expenditure of this marketing planning activity is 80,000 yuan, not exceeding 654.38+10,000 yuan. Among them, 1 activity expenditure is controlled at 30,000 yuan; The expenditure of the second activity should be controlled at 1. 50,000 yuan; The third activity is controlled at 30,000 yuan; The fourth activity is controlled at 0. 50 thousand yuan.
(2) The Finance Department is responsible for cost control, and the procurement of items required for various activities shall be reported by relevant departments to the Purchasing Department, which shall make a unified summary and implement the procurement after being audited by the Finance Department.
Verb (abbreviation of verb) propaganda method
(a) Distribution of street brochures
Guests can enjoy a discount of 10% to 9% with the brochure. 50% discount. The print run of this booklet is tentatively set at 5000 copies.
(2) Newspaper publicity
Select and contact the widely influential print media in the hotel area for cultural marketing promotion. The main advertising slogan is "xxxx shop, unlimited true feelings"
(3) Online publicity
With the help of travel network, management network and other media to release information, aiming at different consumer groups, further improve the visibility and reputation of the hotel.
(d) Distribution of functions
Decompose and implement each theme activity to relevant departments, and formulate implementation and execution plans. The news articles of each event are also written by the corresponding departments, and the marketing department contacts the media to try to release them as soon as possible.
(5) Control the publicity expenses at 50,000 yuan. The detailed budget and plan shall be formulated by the marketing department and implemented by the marketing department after being examined and approved by the finance department.
Summary of intransitive verb activities
After the marketing of this cultural activity, the marketing department will evaluate and summarize this marketing activity according to the situation of this marketing activity, and the activity summary will be submitted to the general manager of the hotel for review and distributed to all departments for circulation.
Sales knowledge contest activity plan 21. Guiding ideology
Taking the "Marketing Year" as an opportunity, we will further strengthen the concept of "Market is the center of marketing, production is the basis of marketing, quality is the life of marketing, accounting is the guarantee of marketing, and every job is an indispensable part of marketing" through the all-staff marketing competition. Further encourage employees to do a good job in all aspects of production, research and development, quality and cost with the idea of "playing chess" and provide services in all aspects of product pre-sale, sale and after-sale; Further publicize and promote Yiqing's brands and products, build a marketing platform for all employees, drive new business development chains, form new profit growth points, and contribute to Yiqing's leap-forward development.
Second, the content of the competition
1. Competing around developing new products, improving quality and enhancing competitiveness.
All units should proceed from the reality of enterprises, take the key points of enterprise development and the difficulties of improving product quality as the main direction of competition, and actively organize and carry out labor competitions with their own characteristics, such as "developing varieties, improving quality, technological innovation, tapping potential and increasing efficiency, saving energy and reducing consumption".
2. Carry out all-staff marketing competition around brand promotion and product promotion.
Further broaden the sales channels of enterprise products, publicize and promote Yiqing products according to the group purchase products and group purchase prices set by enterprises, and build a sales platform for all employees. Actively advocate the reciprocal exchange of group purchase and personal consumption of office supplies, business supplies and labor insurance supplies in the system, create an internal market environment that values value over value, form a good atmosphere in which everyone strives to be a brand propagandist and product salesman, drive a new business development chain and form a new profit growth point.
Three. Measures and requirements
1, strengthen leadership and elaborate organization. Trade unions at all levels should fully understand the significance of carrying out all-staff marketing competition activities, strengthen leadership, attach great importance to it, regard competition activities as an important measure and starting point to promote the implementation of the Twelfth Five-Year Plan and the development strategy of "7+ 1+3" Group, put them on an important agenda, carefully study and deploy them, and carefully organize their implementation. According to the actual situation of each unit, formulate specific competition plans, decompose and implement the competition content, objectives and assessment, and promote the steady and orderly development of the competition.
2. Increase publicity and create an atmosphere. In the competition activities, we should use online platforms, briefings, periodicals and other publicity methods to strengthen the publicity and reporting of activities, actively create a competition atmosphere and expand the influence of the competition. The trade union of the holding company will focus on publicizing and reporting the competition activities through the column of "Focus on the Marketing Year" in The Light.
3. Do a good job in the selection of advanced typical trees. For advanced collectives and individuals who have made outstanding performances in competition activities, we should dig up typical deeds, vigorously publicize them, and give full play to the leading role of advanced models. In order to do a good job in the summary and appraisal of competition activities, the holding company's trade union will set up outstanding organization award, innovation model award and marketing model award among non-marketing personnel to commend and reward advanced collectives and advanced individuals emerging in competition activities.
4. Do a good job in the information collection of competition activities and the statistical work of product purchase and sale data in the system, summarize the progress, measures and effects of current competition activities every quarter and report them to the trade union of the holding company.
Sales knowledge contest activity plan III. Competition purpose
In order to better complete the annual assessment indicators, improve the enthusiasm of salesmen from three aspects: delivery strength, payment progress and marketing activities, and create a tense and efficient working atmosphere, this competition is specially held.
Second, the competition time and scope
The competition time is 20xx 165438+ 10/-20xx165438+1October 30th. All the salespeople in the marketing center took part in the competition.
Third, the evaluation method.
1. Statistics165438+1October1-kloc-0/65438+1October 30th (excluding those with books specified), refresh the delivery data of each salesman every week, and display it on LED.
2. By June 30th, 165438, the total payment amount of each salesman shall be counted, subject to the payment registration.
3. Encourage salesmen to formulate and implement more marketing activities and increase the sprint at the end of the year.
Fourth, the scoring method
1. delivery score = 165438+ 10 monthly delivery/annual payment indicator xx 12.
2. Payment score = total payment as of 0+ 165438/annual payment index.
3. Activity score = 165438+ 10 Monthly marketing activities xx0.0 1 (no more than 0.05).
4. Total score = release score xx0.4+ payment score xx0.6+ activity score.
Verb (short for verb) excitation
Evaluation criteria: the total score is used to participate in the evaluation, with 1.0 above being excellent, 0.9- 1.0 being good, 0.8-0.9 being qualified, and 0.7 below being unqualified.
Corresponding reward:
Serial number competition score award
1 1.0 and above, 20.9- 1.0 for 3000 yuan, 30.8-0.9 for 20xx yuan and 40.7-0.8 for 1000 yuan.
Below 50.7 -500
The top three in the total score won the titles of champion, runner-up and runner-up respectively, and received certificates and extra rewards.
Remarks:
For example, A's annual payment target is 24 million, and the payment amount as of1180,000 as of October 30, 10/0.6 million, and it participated in three marketing activities. The scoring method is as follows:
Delivery score = 260/2400x 12 = 1.3.
Collection score = 1800/2400=0.75
Activity score =0.0 1xx3=0.03.
Total score =1.3xx0.4+0.75xx0.6+0.03 = 0.9.
Sales knowledge contest activity plan 4 I. Activity time:
Second, the venue: the conference room on the sixth floor.
Third, the activity target: 4 people from the government team (recommended by government departments or voluntarily registered);
The business department and each branch team selected 4 people to participate.
4. Competition events: single-counting, multi-counting, counting and keyboard input.
Five, the rules of the game:
Counting competition: 10 minute single bet within the specified range 12, 10 minute multiple bet within the specified range 16. (4 points for each correct item, 6 points for each incorrect item, including incomplete 1 point, incomplete 1 point and unclear seal 1 point).
Currency calculation: within the specified range of 65,438+00 minutes, if 65,438+00 is taken as the passing line, all cases will get 65,438+00 points, with 4 points for correct capitalization and 4 points for correct lowercase, of which 65,438+0 points will be deducted if section break, decimal point and RMB symbol are not marked respectively.
Keyboard entry: within the specified range of 10 minute, if the calculation is correct, it will be rated as passed, and if the calculation is correct, it will be rated as 10 minute, where section break is not marked, and the decimal point will be deducted as 1 minute.
Intransitive verbs offer rewards:
According to the comprehensive results of each competition, the team prize 1 name will be awarded, and the bonus will be 500 yuan; Every competition must judge individuals:
First prize 1, awarded to 300 yuan;
Second prize 1, 200 yuan;
Third prize 1, reward 100 yuan.
By this activity, all outlets of the business department are required to carry out counter business skills training activities for 20 days from April 15 to May 4, so as to fully mobilize the enthusiasm of accounting tellers to improve their business skills and set off a wave of skills training activities throughout the bank. First, strengthen skills training and comprehensively improve the efficiency of counter business. All tellers are required to study hard and practice hard. On the basis of promoting general training for all staff, they should set phased goals for those with relatively weak business skills, and make use of the time before and after work to practice more and make more progress. The second is to strengthen monitoring and dynamic evaluation to improve the training effect in an all-round way. Business departments, heads of offices and accounting supervisors are required to establish training ledgers, hold competitions among tellers, and test or cross-test the teller's skills of counting money, counting money and keyboard input every day, and record the results. Especially for the new tellers this year, we should focus on supervision and strengthen training to ensure that the skill level has been greatly improved in the activities. The third is to organize weekly sampling inspection and strengthen inspection and supervision. Branches will randomly check the tellers with weak skills of various institutions every week to check the training effect of business outlets and regularly report the test results. The branch will give guidance on the problems found in the sampling test, so as to effectively improve the overall business skill level of counter personnel.
The business department and various departments will strive to push the counter business skill level of each business outlet to a new level through skill training activities.
Sales knowledge contest activity plan book 5 activity purpose
Promotion is an important course for marketing majors. Through the design of sales promotion scheme, students can further understand the key contents of the subject, cultivate their ability to solve practical problems with theoretical knowledge and improve their sales promotion skills.
Planning Organizer: Marketing Association
Activity participant
All juniors majoring in marketing, follow-up participants, freshmen and sophomores.
Activity flow:
1. February 30th-10/October 5th promotion plan design 18.
Students are required to work in pairs to design marketing with various commodities and means of production as the carrier. The whole scheme must include the specific methods and skills of customer identification, customer contact, marketing negotiation, objection handling, transaction and after-sales. Specifically, it includes the following contents:
1. Identify potential customers, classify potential customers, and determine ways to find potential customers.
2. Customer identification, including purchasing power, purchasing decision-making power and purchasing demand.
3. Methods and skills of approaching and meeting potential customers and interview principles.
4. Study the reasons and types of objections raised by customers.
5. Propose solutions to customer objections.
6, the basic strategy of clinch a deal
Second, the sales interview simulation exercise from February 6 to February 9, 65438.
The two students acted as salesmen and prospective customers respectively, simulated their products and services on the spot, and the teacher scored and selected the best. Finally, the first, second and third prizes were selected, and the outstanding players were displayed to the freshmen and sophomores.
Activity budget: 300 yuan