Attract new students. According to the network information query, the purpose of yearning for university video shooting is to attract new students. Many universities will attract more freshmen by shooting promotional videos, and video, as a fast-spreading propaganda method, has attracted many people's attention once it is promoted. For some freshmen, they don't know how to choose a school after the college entrance examination. At this time, they can have a more comprehensive understanding of the school by watching the promotional film.