SEO technology is not a few simple suggestions, but requires enough patience and meticulous mental work. Generally speaking, SEO optimization is mainly divided into eight small steps:
1, keyword analysis (also called keyword positioning)
This is the most important part of SEO optimization. Keyword analysis includes: keyword attention analysis, competitor analysis, keyword and website correlation analysis, keyword ranking and keyword ranking prediction.
2. Website architecture analysis
The website structure conforms to the crawler preference of search engines and is conducive to SEO optimization. The analysis of website architecture includes: eliminating the bad design of website architecture, realizing tree directory structure, website navigation and link optimization.
3, website directory and page optimization
SEO is not only to make the homepage of the website rank high in search engines, but more importantly, to make every page of the website bring traffic.
4. Content publishing and link arrangement
Search engines like regular website content updates, so it is one of the important skills of SEO optimization to arrange the website content publishing schedule reasonably. Link layout organically connects the whole website together, so that search engines can understand the importance and keywords of each page. Real-time reference is the first keyword layout. The activity of friendship link is also launched at this time.
Step 5 talk to search engines
Submit unlisted sites to the login portals of major search engines.
Website optimization
Look at the effect of search engine SEO, and learn about the collection and update of the site through site: the domain names of webmasters. Know the reverse link of the site through the domain: the domain name of the webmaster or the link: the domain name of the webmaster. In order to better realize the dialogue with search engines, it is suggested to use Google webmaster tools.
6. establish a website map site map.
According to your own website structure, make a website map to make the webmaster's website more friendly to search engines. Let search engines access all pages and columns on the whole website through SiteMap.
It is best to have two sets of siteMap, one is convenient for customers to quickly find site information (html format), and the other is convenient for search engines to know the update frequency, update time and page weight of websites (xml format). The sitemap should be consistent with the actual situation of the webmaster's website.
7. High quality friendship links
Establishing high-quality friendship links is the key issue of seo optimization, which can improve the PR value of the website and the update rate of the website.
8. Website traffic analysis
Website traffic analysis guides the next SEO strategy from the SEO results, and it is also of guiding significance to optimize the user experience of the website. Recommend traffic analysis tools, GoogleAnalytics analysis tools and Baidu statistical analysis tools.
The above eight steps are expensive to stick to. Don't be proud when there is more traffic, and don't be discouraged when there is less traffic. Work hard and learn SEO optimization well, and the webmaster will succeed.
Implementation difficulty
Difficulty level of various SEO execution methods:
External chain construction;
2. Content production;
3. Write a blog;
4. Socialization and integration;
5.SEO landing page;
6.URL structure;
7. competitor research;
8. Keyword research;
9.XML website map;
10. Internal link;
1 1. Title label;
12.Meta tag.
Several common phenomena of SEO strategy
One: sandbox
What is a sandbox? Sandbox usually means that it is difficult for a new website to rank well in Google in the early stage, and the general time limit is about 6 months. Why did you enter the sandbox? The general reason for entering the sandbox is that the website suddenly increases a large number of external connections.
Second: bombs
What is a bomb? Bomb is through the establishment of a large number of external links, anchor text (link text) are all keywords, leading to a forced rise in website rankings. Why is there a bomb? Because of the search engine algorithm problem, a large number of anchor texts make the engine mistakenly think that a website is the page that best meets the search request. For the new website, adding anchor text regularly and quantitatively can increase the weight of the website more than adding a lot of anchor text at one time.
Three: Ghosts
What is a ghost? Ghost refers to the phenomenon that the ranking of new stations is unstable, high and low. Why are there ghosts? This is mainly because search engines prevent cheating. Another factor is the weight of the website.
Four: Sit together
What is sitting together? Zuolian is an ancient criminal law, which refers to implicating other websites with the same server or IP address. It is also a search engine to prevent cheating, in order to avoid the proliferation of link factories.
Five: Golden Triangle
The golden triangle means that the key positions of Google's crawling keywords are generally distributed in the upper left corner of the page, which is triangular.
Six: snapshot back to file
Snapshot restore means that Baidu's snapshot is restored to the previous date.
Reasons: the host space is unstable, the homepage of the website changes, the friend links are abnormal, Baidu algorithm is over-optimized, and seo is used to cheat.
Solution: Maintain and update the articles in the station stably, check the external links and friendship links, and update and adjust them in time!
affect
You can make related keywords rank high and meet the needs of users.
Let those in need find the webmaster first.
Provide the natural ranking of search results and increase the credibility.
Let the webmaster's website naturally rank high, increase the number of website views, and promote website promotion and business development.
Increase the exposure of excellent websites and improve the technology of web development.
For people who don't know or know little about the network, it is more convenient to find the required network knowledge.
Save network marketing expenses for enterprises
Provide ecological self-marketing solutions for websites.
tactics
Seo strategies mainly include keyword optimization, website structure and SEO whole site optimization, SEO whole site content optimization, internal chain and external chain optimization.
Keywords optimization strategy
Keywords are the core of search engine optimization. The choice of keywords plays a key role in the ranking of websites in search engines. For e-commerce websites, users are required to easily obtain the information they want, and users generally search by keywords. Therefore, in order for search engines to read the information of e-commerce websites, webmasters need to set the keywords as follows:
First, use the organization name and service content name.
Second, keywords not only reflect the services that can be provided. It also includes the problems that the product or service can solve.
Third, we should consider seasonal changes.
Fourth, spelling mistakes and dialect slang should be taken into account.
Fifth, describe the geographical location of products and services. It is especially important for housekeeping, flowers and gifts, wedding service and website construction.
Sixth, we should consider emergencies. Such as earthquake, snowstorm, etc. Especially sensitive to keywords such as "medicine".
Seventh, we should consider highlighting festivals and so on.
2. Strategies for optimizing website structure and content
Website optimization mainly includes website structure optimization, website label optimization and website page optimization. The purpose is to make it easier for search engines to search webmasters' websites and pay attention to keywords that webmasters want to rank high.
3. Pay attention to the optimization strategy of inner chain and outer chain
Hyperlinks connect scattered networks into a whole. For search engines, the number of linked pages and the quality of linked pages are very important indicators to measure the importance of web pages.
function
1, expanding capital scale
2, optimize the financial structure of enterprises.
3. Reorganize assets through SEO
4. Adjust product structure and promote industrial upgrading.
5. Brand protection
6. Promotion (main function)
7. Save network marketing expenses for enterprises.