In 1950s, McDonald's completely upgraded its restaurant. The design was designed by American designer Stanley meston himself, and the exterior wall was marked with red and white lines. In order to make the roof structure of the restaurant more full, the designer added a golden parabola on both sides of the restaurant with golden neon lights. In this way, the golden arch was officially born.
The double parabola of golden jump transmits motion and energy. In English, this striking sign is called "Golden Arch", and in Chinese it is called "Golden Arch".
Inspired by this, in 196 1, the brand Logo of McDonald's added the element of "golden arch" for the first time, and the golden double parabola became the golden "M" logo. Nowadays, "Golden Arch" has become synonymous with McDonald's and the most symbolic symbol of McDonald's brand.
Development history of McDonald's
Ray kroc/Kloc-0, the founder of McDonald's, was born in Chicago, Illinois, USA on October 5th.
1903, hamburgers that Americans are familiar with appeared at the procurement exhibition in St. Louis, Missouri.
1948 introduces the principle of "quick service system" into restaurants, referred to as "fast food restaurants" for short.
1960, ray kroc officially renamed Dick and Mac McDonald Restaurant McDonald's.
1973, the first ronald mcdonald house was established in Philadelphia, Pennsylvania. Ronald mcdonald house is specially established for families of children who are being treated for cancer or other fatal diseases.
1990, McDonald's opened its first restaurants in Chinese mainland (Shenzhen) and the Soviet Union (Moscow).
1992, McDonald's opened its first restaurant in China.
On March 4, 20 15, McDonald's USA announced that it would gradually stop purchasing chicken products that used some human antibiotics during feeding.
The above contents refer to Baidu Encyclopedia-McDonald's.