1. Weibo marketing needs a good positioning. Without positioning, the plane can't fly far, and the ship without channel can't sail. Similarly, without positioning, Weibo cannot operate. As an enterprise in Weibo, we should position ourselves well before opening. What do we do in Weibo, and what position do we want to achieve through enterprise Weibo? Does Weibo's style show products through introduction or slowly promote products through interaction? Still blindly advertising, these need everyone to judge, not to say that blindly advertising is not good. A Weibo in Sina Weibo is called "Discounted Goods Sharing". He just advertises blindly and collects all kinds of cheap goods on Taobao to recommend to everyone. Advertising marketing methods will not make others feel disgusted, and positioning is very important. Everyone needs to locate their Weibo. 2. Weibo's choice of marketing content: Weibo has a good positioning, and we will start releasing some Weibo according to the positioning. Weibo's content must be diversified, and it can't always be the same spotless theme (except the pure sharing advertisement mentioned above). Hot topics need attention, celebrity Weibo needs forwarding, and company advertisements need to be inserted. Such Weibo content release can not only attract the attention of fans, but also promote the company information well. So, Weibo's content. 3. Weibo marketing needs interaction, which is the essence of Weibo. Share what you see, hear and think. In this case, the essence of Weibo marketing is also inseparable from interaction. If you interact, you can often vote and discuss some hot topics. Of course, it would be better if we can get together often offline. I found that the most interactive thing in Weibo now is the lottery, which I think is disgusting and meaningless. Participants have no idea how you got this award. It doesn't matter if you can't get it several times. If you have more, you think it is the default. Therefore, it is best not to let the lottery interact. If so, be sure to make the lottery rules convincing. 4. Weibo marketing needs to develop the number of fans, which is the basis of your WeChat marketing. No matter how good your content is, no one will read it. That's for sure, so we still have to find ways to get effective fans. My so-called fans are all joined through normal channels, not those zombie fans who are unmanned. How can I get fans? Of course, there are many ways to do this. Even if you pay attention to others, others will pay attention to you. If you pay celebrities to forward your Weibo, your Weibo fans will definitely increase greatly. 3. If you spend money to carry out activities on the Weibo platform, the premise of such activities is to pay attention to you. 4. Word of mouth, write your own Weibo, let friends and colleagues forward your Weibo, say a good word when forwarding, radiate your information through friends, and increase a large number of fans. There are other ways, so I won't list them one by one. It is very important to develop fans. We must explore the problem ourselves. 5. Why do you want to do Weibo marketing as the ultimate goal of Weibo marketing? It must be to promote the company's products, so how can it be like this? That depends on how your product is. Different products, of course, different means. For example, the marketing of Durex, a family planning product, is very successful in Weibo. The marketing specialist in Weibo treats himself as a condom, and then speaks in a condom tone, catering to the public's taste and appealing to both refined and popular tastes. Then every time something new comes out of the company, they will make up a short story or cartoon to show the information performance of the product. This is a successful marketing case. Let's talk about the marketing method of a wedding company in Shanghai. They regularly send their Weibo to each user's Weibo every day through a promotion method of Sina. This is mandatory and can be received without paying attention, so this marketing method will make people feel disgusted. The user's first reaction is that the advertisement Weibo doesn't need to be skipped directly. If it appears several times, it will be blacked out directly. What did this Weibo marketing get? I don't like it