The question is, why?
When customers buy a commodity, they have to go through a complete process of "knowing, needing, believing, hesitating, releasing and paying". For general products and gifts, buying and giving activities can only play a role in the stage of "hesitation-release". If there is a gift-giving activity, attract customers to the store to buy. Delusion!
So what? Since buying gifts is useless, why not do it? Of course I want to do it! But first of all, we must understand that buying gifts is really useful for increasing turnover!
As we all know, turnover = flow x conversion rate x customer unit price. Understand that buying gifts can't increase traffic, unless you sell a catty of eggs and get an IPHONE, then I am willful! Buying and giving activities can only improve the possibility of customers changing from hesitation to relief, thus prompting orders. This improves the conversion rate. If you make a full gift, you can also increase the unit price.
Why improve the conversion rate?
Again, for general products, promotion should play a role, provided that customers have recognized your brand, products and services. Just before paying the order, the customer is still hesitating whether the purchase is really necessary, worthwhile and over budget. At this time, the gift-giving activity came out, and the gift was just of high value and good quality, and the customer needed it very much. In this sensibility, giving gifts is warm in her heart. Success!
So, how to do the gift-giving activities?
As I said just now, there are two key points: first, gifts should have a high sense of value and good quality, and don't give things with high price and average actual quality. Some people say, no, gifts must have high prices to make customers feel affordable. That was before! Now the price is so transparent, who won't check it with a mobile phone to let customers know the real price of your gift? What would she think? You spend money on activities, and customers call you a chicken thief. Is this really what you want? Some people say that I will definitely choose something that makes her unable to find the price. So, how is the value of your gift reflected? Second, give customers what they really need.
For example, businesses in the wedding industry are all about to get married, and they definitely need red pillows in the future. At this time, if you give them a Ursula grass gold pillow at the tower head of Changbai Mountain, the effect will be very good. Why do you say that?
Because the Ursula grass gold pillow in Tatou, Changbai Mountain, the retail price of the official Taobao shop is 999 yuan, which is actually sold and has a valuable endorsement. Moreover, the triple packaging of matte bag, Oxford cloth bag and gift box has a strong sense of value visually. Looking at the quality, the pillow is filled with 2500g Ursula, which can not only prevent moisture and bacteria, but also prevent the skin of face and head from being damaged by bacteria. When sleeping, you can smell the fragrance of wild Ursula, which can help you sleep under reduced pressure. The pillow is made of 140 cotton big red pillowcase, which is very festive, just like nature's blessing to newlyweds. With this support, customers will definitely not think that you are fooling them with worthless things.
For customers, such a gift is necessary for their next marriage. At the same time, the quality of the gift can be touched on the spot, and the value of the gift can be immediately perceived. Of course it's more exciting. After all, she has approved your products and services, and the gift exceeded her expectations. Why not?