Fred Perry is a famous tennis product in Britain. It was founded in the late 1960s+0940s and was named after him by Tibby Wegner and tennis player Fred Perry. Because I don't like to do fancy designs, I just want to be simple and attractive, but now it is very popular among young people and has supporters all over the world. The reason why Fred Perry can become an eternal classic is that while she constantly has new clothes to cater to the market, the shirts he designed are the same as the first one produced in 1952 from beginning to end, and the classic clothes of Fred Perry have become the new favorite of the trend in recent years.
The success of Fred Perry's strategy in the market stems from his sponsorship of sportswear designed by himself and Tibby Wegner to BBC TV reporters and all the top athletes at that time, especially an Australian young golfer named roswell Wellhoad. Therefore, the brand Fred Perry was widely exposed at that time, and consumers were confident to buy Fred Perry.