1. The consumers of customized wine are drinkers and consumers. Although customized wine can be used for collection, the main body is not a collection. With the ebb of the tide of political and business consumption, liquor mainly for collection and appreciation has lost its competitiveness, and liquor mainly for daily consumption has become the mainstream of consumption. Customization is more suitable for functional parties and banquets, and customized content becomes the opening theme of the wine table. The moment the wine is opened, the mission of customizing wine is completed. This requires custom-made wine, return to value around the price, simple and uncomplicated packaging, and skillfully express the customized content in the form of low cost and high design, instead of luxurious cold jet printing or even carving.

2. The price is transparent, not vague. In addition to drinking properties, customized wine also has natural gift properties. In the eyes of traditional wine enterprises and distributors, it likes to make its price opaque and euphemistically calls it convenient for market operation. Among them, there are many wine companies that provide consumers with a variety of wine bottles, gift boxes and wine bodies to choose from. They believe that this is to provide consumers with more diversified services to achieve sustainable consumption. In fact, consumers don't buy it. There must be a price for mutual gifts, so that consumers can distinguish themselves. Whether they can win the satisfaction of users depends more on "freshness". Transparent prices are more in line with the feelings of the internet, and it is easier to continue to consume, rather than confusing consumers with bills after repeated price increases.