Current location - Plastic Surgery and Aesthetics Network - Wedding supplies - What's the difference between logo design and vi design?
What's the difference between logo design and vi design?
LOGO only refers to the brand logo, while VI is a series of visual recognition systems.

VI (Visual Identification) is a complete and systematic visual expression system with logo, standard text and standard color as the core. Transform the above abstract concepts such as corporate philosophy, corporate culture, service content and corporate norms into concrete memories and recognizable image symbols, so as to create a unique corporate image.

VI (Visual Identification) system includes:

A. Basic element system: such as enterprise name, enterprise logo, enterprise modeling, standard words, standard colors, symbolic patterns, propaganda slogans, etc.

B application systems: product modeling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, exhibitions and printed publications.