In 20 19, hongqi successively launched two new SUV hongqi HS5 and HS7, and launched new H5 and H7. Also set foot in the field of new energy, launched the luxury A+ pure electric SUV Hongqi E-HS3. Among them, the sales volume of HS5, which is positioned as a luxury B-class SUV, has been rising steadily since it was listed in the middle of last year, with the highest monthly sales volume exceeding 0.56 million.
On June 8, 2020, at the FAW Hongqi Brand Festival and H9 World First Show Conference held in the Great Hall of the People, Hongqi not only set the target of 200,000 vehicles in 2020, but also set the sales targets of 400,000 vehicles in 2022, 600,000 vehicles in 2025 and 0/10,000 vehicles in 2030.
It's far away, but it's hard to see the sales target of 200 thousand in 2020. You know, the overall market of the auto market is still in a downward trend, while the red flag is rising against the trend 100%! Of course, we see that the red flag has a plan for this. This confidence comes from its intensive product launch in 2020 to some extent.
Red Flag H9- China Rolls Royce
65438 10/8, the mystery of this brand-new medium and large luxury car was unveiled, and the red flag H9 brought together the latest design concept and the most forward-looking technology of the new red flag. The brand-new image design of Hongqi H9 is inspired by China aesthetics, and its brand-new design language can be traced back to the "sculpture" concept car in 20 17 and the concept car of Beijing Auto Show in 20 18.
The new H9 basically maintains the design of the concept car, and the front flag has become more coherent, running through the middle net, hood, engine compartment and even the central armrest in the front and rear rows of the car, conveying the brand power to consumers to the greatest extent.
On the front face modeling scale, Red Flag H9 adopts the silver scale (1.4 14: 1) commonly used in oriental aesthetic classic buildings, and the visual effect is more dignified.
In the middle net part, Hongqi H9 adopts straight waterfall front grille and adopts the design concept of "alpine waterfall, mainstay". If you look closely, you will find that the grid is dotted with water droplets, and the water droplets from top to bottom gradually decrease in detail, restoring the scene of water flowing downward.
Sideways have two characteristics, one is the slip-back shape, which is rare in medium and large cars; Secondly, the waistline to the rear of the car adopts sunken line design to ensure a sense of solemnity while continuing the classic design.
The tail is designed with a small red flag, which consists of horizontal bars. The recognition after lighting is very high, and its inspiration comes from the four red flags on the east and west sides of Tiananmen Gate.
In terms of interiors, the overall layout is relatively satisfactory. The LCD instrument panel and the central control panel of the new car are independent, and both adopt rectangular design instead of the traditional barrel type. H9 adopts the mainstream electronic gear and three-spoke steering wheel.
In terms of power, it is expected to be equipped with the 3.0T engine used by HS7, and the transmission system will match the 8AT gearbox; At the same time, it will be equipped with the 2.0T engine used on the HS5. In terms of price, refer to Red Flag H7? The starting price is 25.28, and the expected starting price of Hongqi H9 may be close to 300,000.
"Big guy" luxury pure electric red flag E115-the prototype has been rolled off the assembly line.
Everyone should be familiar with this red flag concept SUV with internal code name E 1 15. It was officially unveiled at the Frankfurt Motor Show and the Guangzhou Motor Show on 20 19 respectively. It will be put into production in 2020, and the total output is planned to exceed 50,000 vehicles in six years.
The new car is positioned as a large (or full-size) luxury SUV, which is still a straight waterfall design of "alpine waterfall", but it adopts a closed treatment and exaggerates the LED headlights at the front of the car, creating a strong visual impact.
The Hongqi E 1 15 concept car uses electronic rearview mirrors and ten closed wheels in addition to the exaggerated shape of the previous year, all in order to reduce wind resistance. The most eye-catching tail is the most popular through taillight.
In terms of power, the maximum cruising range of Hongqi E 1 15 is 600 kilometers, and the acceleration time of 0- 100km/h is less than 4 seconds. In addition, electric four-wheel drive and air suspension will be realized, and it is expected to be equipped with L4 automatic driving system. Of course, the above is the basic information of the concept car, and there will definitely be adjustments after mass production.
In terms of size, Hongqi E 1 15 is bigger than Hongqi HS7, and will become the flagship SUV of the brand after it is launched. Will it cooperate with Weilai ES8 and Tesla Model after listing? Luxury SUVs such as X and Audi e-tron directly face competition. It is reported that the prototype of Hongqi E 1 15 platform has been off the assembly line, the production version has been finalized, and the supplier has started to supply. I believe that at the speed of the new red flag, the new flagship pure electric SUV will not meet us for too long.
1.5T/2.0T was added, and Hongqi H5 was sold together.
The above picture shows cash 1.8T red flag H5.
In 2020, the mid-term redesigned model of Hongqi H5 will be ushered in. The biggest change is to replace the current 1.8T power with 1.5T engine. At present, there is not much information about 1.5T power. It is almost certain that the new power system of 1.5T will not be worse than the current 1.8T, and the fuel economy will be better.
In addition, the 2.0T engine on Hongqi HS5 will also introduce the new H5.
Hongqi H5 is an entry-level model of Hongqi brand, and its price is 14.68- 190800. It is the sales force of Hongqi brand and has the strength to compete with mainstream B-class cars such as Accord, Camry and Magotan. With the addition of 1.5T and 2.0T powertrains, the entry-level price of the new red flag H5 will be further reduced, and its sales will also be reduced.
The price fell below 300,000? The new red flag HS7 is increased by 2.0T
The picture above shows the cash 3.0T red flag HS7.
Hongqi HS7, positioned as a luxury medium and large SUV, was officially launched in July 20 19. At the same level as BMW X5, Audi Q7 and Mercedes-Benz GLE, equipped with 3.0T? V6 supercharged engine matched with Aisin 8AT gearbox, with maximum power of 248kW and peak torque of 445Nm. There are four new models, and the price range is 349,800-459,800.
In 2020, Hongqi HS7 will launch a 2.0T entry-level version. This 2.0T engine is the power system on Hongqi HS5, with maximum power 180kW and peak torque of 380Nm.
The official price range of the 2.0T model is expected to drop below 300,000, which will directly stimulate the sales of Hongqi HS7 to soar.
How to ensure the completion of the goal of 200,000 vehicles?
Recently, the Hongqi production increase project has been upgraded. According to the information released by Changchun Eco-environmental Protection Bureau of Jilin Province, FAW Group plans to upgrade the existing No.1 Automobile Factory to 6,543.8+0.84 million vehicles/year, including 6,543.8+0,654.38+0.4 million vehicles/year for Hongqi HS5, 60,000 vehicles/year for Hongqi H5 and 6,543.8+0.4 million vehicles/year for Hongqi E-HS3.
It can be seen from the capacity planning that the sales volume of Hongqi HS5 will be further released in 2020 and become the main sales volume of Hongqi brand. With the addition of Red Flag H7 and brand-new Red Flag H9, it is entirely possible that the sales volume of Red Flag will exceed 200,000 vehicles in 2020.
Judging from the insurance data of Hongqi vehicles in 20 19, Changchun, Beijing, Chongqing, Chengdu, Hangzhou, Zhengzhou and other first-and second-tier cities are the main sales cities of Hongqi brand. The data of over 654.38+10,000 vehicles is enough to show that Hongqi brand has entered the lives of ordinary consumers, and the image of traditional official vehicles is also fading.
Finally, it is worth mentioning that the channel construction of Hongqi brand is still advancing rapidly. The Red Flag Experience Center expanded from104,438+09 in early 1965 to 200 at the end of the year. To be sure, this number will continue to expand in 2020 to ensure the completion of the goal.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.