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Why do Guangzhou Honda and Dongfeng Honda always produce similar cars?
What, two Honda cars are like this? Accord, Platinum Core, Elektronix, Odyssey, Crown Road, Urv, Binzhi, Xrv. These cars are basically the same in appearance, configuration, size and price!

A few days ago, Guangqi Honda announced the sales data of various models of Guangqi Honda in May. In May, Guangqi Honda's terminal sales volume was 57 142 vehicles, up 7. 1% year-on-year. From June to May, the total sales volume reached 276,075 vehicles, an increase of 65,438+03% compared with last year.

In the overall weak passenger car market, Honda brand achieved the highest monthly terminal sales in May, with a cumulative sales of 65,438+065,438+05,584 vehicles, up 65,438+06.2% year-on-year. Among them, Dongfeng Honda sold 58,442 vehicles in May, a year-on-year increase of 26.7%.

The increase in sales of Dongfeng Honda is mainly due to the simultaneous efforts of Civic, CR-V and XR-V Troika, and the same results have been achieved. On the other hand, the sales of various models of Guangqi Honda can be described as multi-flowering. The sales of Accord, Fit and Binzhi Troika all exceeded 10,000, but only Accord achieved a year-on-year growth of 20.5%, which became a veritable "hero" to help Guangqi Honda's sales growth.

Fit: The sales volume is over 10,000, and it continues to be stable.

Honda Fit sold 65,438+00,563 vehicles in May, up 3.5% year-on-year, which is also the first monthly sales this year.

More than ten thousand vehicles. Fit's performance in the small car market has been very stable, basically staying in the top five sales. Compared with last year's sales in1-may, the overall Fit remained basically balanced, with a decrease of only 0.7%. Honda released the official map of the new Fit before, and then it was reported that the new Fit will enter the China market this year. In the case that the overall small car market continues to shrink and the current Fit itself has entered the end of its life cycle, this achievement can be achieved. Fit is the star model of small cars.

Accord: The Hero of Sales Growth

Accord is positioned as a medium-sized car, 1976 went on the market, and the sixth generation Accord 1999 entered the domestic market. After 18 years, domestic terminal sales exceeded 2 million, making it the second medium-sized car to exceed 2 million after Passat.

In May, the terminal sales of Accord reached 65,438+0,265,438+0,93 vehicles, up 20.5% year-on-year. 20 17 Since the beginning of this year, the sales volume of Accord has exceeded 10,000 vehicles for several months in a row, and it reached 65 176 vehicles in June-May, an increase of 69.6% compared with last year. At the same time, the Accord hybrid model sold more than 1000 vehicles for three consecutive months. The Accord can achieve such results, which also shows consumers' affirmation of the Accord.

Binzhi: The sales volume was the highest, but it declined.

Binzhi's sales exceeded 10,000, ranking first in Guangqi Honda's sales in May, but it did not get rid of the downward trend. In May, the sales volume was 65,438+02,329 vehicles, down 8.65,438+0% year-on-year. Compared with last year, the sales volume in May was 1 1.8%, and the terminal sales volume was 1.8%. In the second half of this year, Guangqi Honda is also expected to launch 1.5T and the pure electric version of Binzhi, which may further increase Binzhi's sales.

Crown Road: The monthly sales amount exceeds 6,000 yuan, and the car price is increased by 1.5 million yuan.

Since its listing, Guandao has achieved quite good sales with the differentiation concept of "Big Five". In May, the sales volume was 6,290 vehicles, and the cumulative sales volume in the first five months reached 23,604 vehicles. Compared with the monthly sales volume of UR-V 2000 vehicles, the sales volume of Guandao basically keeps an upward trend. However, most 4S stores need to increase the price by about 654.38+0.5 million, which may not be able to get the car immediately, which is a clear stream in the bleak passenger car market.

Other models: uneven heat and cold

Lingpai sold 865,438+007 vehicles in May, down 65,438+0.9% year-on-year, showing a downward trend in a single month. However, from the sales volume of1-May, the terminal sales volume was 4042 1 vehicle, up by 14.6% year-on-year. Feng Fan's performance is still not very good, with sales less than 5,000 vehicles, down 15.5% year-on-year.

At the same time, Odyssey sold only 2,670 vehicles in May, the highest year-on-year decline, reaching 17.9%, and its influence in the MPV market was further reduced. Compared with the sales of Buick GL in August, there is still a certain gap between Odyssey and GL8, and the gap is widening step by step, which cannot shake the market position of GL8.

Because a foreign car company can set up two joint ventures in China. However, there are two companies, but the model is single. In order to take care of the two joint ventures, we can only make the same model into two similar sister models and sell them in the two joint ventures.

Volkswagen was the first to do so.

After the establishment of FAW-Volkswagen, Volkswagen gave all the good models to FAW-Volkswagen. Even Passat, which was produced in SAIC Volkswagen for several years, was given to FAW-Volkswagen, which was later Magotan.

SAIC Volkswagen feels bitter. Without a good model, they had to do it themselves, so they repaired the Passat B5 and sold it for many years.

Surprisingly, FAW-Volkswagen's authentic B6 Magotan can't even sell SAIC Volkswagen's B5.5Passat.

It is precisely because of this that Volkswagen found that it can sell a model to two companies at the same time, and it has been out of control since then, LaVida vs Bora, Santana vs Jetta, and so on.

Since then, other car companies with two joint ventures have done the same, developing sister models and selling them to two joint ventures respectively.

Dongfeng Honda Automobile Co., Ltd. was established on1October 20th, 1993+065438. Its business scope includes designing, developing, manufacturing and selling passenger cars (including cars) and their parts, and providing corresponding after-sales service.

Dongfeng Honda Automobile Co., Ltd. is an automobile production and operation enterprise jointly funded by Dongfeng Motor Group Co., Ltd., Honda Technical Research Industry (China) Investment Co., Ltd. and Honda Technical Research Industry Co., Ltd. The company was established on July 6, 2003 with a registered capital of 560 million US dollars. This company has more than 7000 employees. At present, * * * has two production workshops, one covering an area of 690,000 square meters with a building area of 3 100 square meters, and the other covering an area of 654,380+005 square meters with a building area of 350,000 square meters. The company has a research and development center with strong R&D technology, as well as advanced technology production workshops such as stamping, welding, synthetic resin, painting, engine casting, machining, engine assembly and automobile assembly.

Guangqi Honda Automobile Co., Ltd. was established on May 3, 1998, and its business scope includes sales of products produced by the company (except those prohibited by national laws and regulations).

Honda set up a trademark design research group in the 1980s. From more than 2,500 design drawings from all over the world, the current three-string speaker trademark, that is, the framed "H", is determined, and the H in the design is the initials of Honda. This symbol embodies the characteristics of technological innovation, perfect personnel and solid management, and also embodies a feeling of tension and relaxation. The logo of Guangzhou Honda is a combination of Chinese "Guangzhou" and Honda logo.