What are the major of exhibition planning and management, public relations company and the first employment direction?
Watching professional courses, whether undergraduate or junior college, actually learned a lot of public relations skills, including public relations theory, marketing, economics, exhibition planning and so on.
Therefore, if the students majoring in exhibition are good at English, they will feel at home in public relations companies, and conference planning in public relations companies is the most suitable for exhibitions.
Second, the venue.
Exhibition, including conferences and exhibitions, is naturally inseparable from venues. Then for large-scale venues, such as the National Convention Center, a museum and a theme exhibition hall, it is necessary to set up exhibition docking personnel in the management team of such places.
Third, the organizer
Every time I go to the exhibition, I can see the signature of the organizer. In an exhibition, the organizer can be said to have more say than public relations companies and venues, and it is Party A. Therefore, it is recommended that many students who are eager for a better working platform and decent should choose the organizer.
So, what kind of units will hold exhibitions? There is a doorway. Generally, the following types of organizations may become organizers.
Trade associations, trade associations often hold various exhibitions, such as furniture industry, textiles, agricultural products and so on.
Media, if you pay more attention to the recent large-scale activities on the activity line, you will find that many exhibitions are sponsored by the media, especially some awards. For example, every year, Phoenix.com will hold the party of the Top Ten Public Welfare Awards, and Netease and Sina will also have some influential activities. These large-scale theme activities are often handled by specialized departments.
In addition, I have seen public welfare organizations hold 2-3 large-scale exhibitions with a scale of 1,000 people and award prizes every year, and I have also seen some park management units organize similar exhibitions.
Fourth, the builder.
Speaking of builders, do you think it's low? Isn't it the work of moving partitions, exhibition boards, shelves and tables? Yes, but don't underestimate the builder. On the one hand, including structural mechanics, hydropower, fire protection, aesthetics, customer requirements and other professional knowledge; On the one hand, with the development of information technology, the application of intelligent technology is increasing. Therefore, although the construction workers seem to be the last stream, the salary is not small.
Fifth, the hotel.
There are more meetings and exhibitions corresponding to hotels. Many hotels have set up sales departments, including exhibition-related content.
Because of my work, I often contact the hotel HR, and they told me that the sales side mainly connects exhibitions, weddings and large-scale conferences. For example, during the wedding Expo, there will be corresponding theme activities in nearby hotels.
Sixth, Internet platform companies.
A conference exhibition, even a wedding, is a highly organic combination of materials, personnel, information and funds. Information exchange and material configuration are the keys to test an exhibition. Then, there is the information platform. One is a comprehensive platform for exhibition providers, such as Shanghai Exhibition Network Exhibition Cool Network All the way, and there are also websites that can book and trade online, such as Hotel Brothers.
Extended reading: the main course of exhibition planning and management and the main course of training objectives
Management economics, enterprise management, introduction to international trade, marketing, accounting, human resource management, survey and forecast of urban exhibition planning and management, exhibition practice, conference organization and management, exhibition design, computer-aided design, scene making, exhibition equipment management, exhibition etiquette, advertising, public relations, business negotiation, exhibition economy and practice, exhibition overview, exhibition copywriting, exhibition.
Training objectives
This major trains high-tech applied professionals who master the basic knowledge and skills of exhibition planning and management, tourism management and so on. , and has high exhibition planning and organization, booth design and construction, tourism enterprise management and management capabilities. Professional Features This major is based on imparting exhibition knowledge, focusing on mastering exhibition professional ability, and combining on-campus post simulation with off-campus training (exhibition venues and exhibition companies) to comprehensively cultivate students' exhibition planning, management, production and marketing, service, communication and coordination abilities. After three years of study, students have the ability to obtain professional qualification certificates such as exhibition business planner, exhibition business division and project budget and final account clerk.