The design stage is a longitudinal work and a gradual and in-depth process, which is mainly composed of space division, atmosphere creation, key display projects, wall layout and local space design.
Preparatory cutting
The preparation stage includes the understanding of the project and the interpretation of the exhibition content.
The project situation generally refers to information beyond the design, such as the reasons for the project's intention, service groups, social effects to be achieved, etc. They are the foundation of the project, which determines the overall direction and height of the design, and answers the questions of what kind of exhibition to do and why to do it.
In addition, in the preparation stage, an understanding of the architecture is also essential. Architecture is the bearer of the exhibition and the stage for designers to show their talents. Making full use of the characteristics of building height, structure, lighting and ventilation will sometimes bring unexpected exhibition effects.
For exhibition designers, the interpretation of the exhibition content is the most important thing in the preparation stage, and many formal questions can be answered here.
If an exhibition is compared to a person, then the content is the person's inner character and cultural accomplishment, which tends to the spiritual level; Formal design is the external image of this person, or a small family, or a beautiful family, or a beautiful family, open-minded and straightforward.
All the work in the exhibition revolves around the contents of the exhibition. The setting of each space, the production of modeling, the application of technology, the choice of materials and so on. It all comes from the content to be displayed. We should give full consideration to the unity of form and content, so that "teachers are famous" can get twice the result with half the effort. This aspect is the biggest difference from other space design.
The content of the exhibition is the soul of the exhibition.
Exhibition content = text materials+picture materials+video materials+exhibits.
Spatial division
Space division is a process of combining exhibition content with architectural space, and it is a process full of rational reasoning and constant self-denial. The achievements of this stage involve the series of space volume and content, the form of visit and the route of people flow. It is worth noting that the achievements of this stage are only the embryonic form of the exhibition and a process of exploring the rhythm of the exhibition. With the deepening of the project, a considerable part may be gradually replaced. It is a process full of reasoning, because we need to divide the space reasonably and introduce the architectural space according to the volume and existence value of each part in the exhibition outline. This is a process of repeated deduction and demonstration, and sometimes it is normal to start all over again in the middle. Design is a job with no standard answer, so in the whole process, it is particularly valuable to constantly deny your courage and pursue more beauty.
In the form of access, free access and progressive access are the most common.
Freestyle tour, as its name implies, is that there is no designated tour streamline. Most of these exhibitions will show the characteristics of open space, and visitors can browse freely according to their own wishes, without affecting their understanding of the exhibition content and ultimate purpose.
In terms of content, there are many "knowledge points" side by side. These "points" are relatively independent and closely dependent, seemingly scattered in space, but their internal spiritual orientation is very unified and clear.
The display of free mode is like painting a freehand brushwork, and the key lies in whether it can be "scattered in shape but not scattered in spirit" The "God" here refers to the spiritual content and connotation of the exhibition.
Progressive access mode is relatively more logical. It is expressed in space, just like "aisles" with different widths, especially in narrative exhibitions. It consists of main exhibition line and auxiliary exhibition line: the main exhibition line is the main carrier of content statement, and the auxiliary exhibition line is the supplement, expansion or extension of the main exhibition line.
Sometimes the two are easily confused, which leads to the confusion of access logic and needs special attention.
The biggest advantage of the progressive visit mode is that at the beginning of the visit, a "visit streamline" has been designated for visitors, and the exhibition rhythm is always in the hands of the owners.
The progressive exhibition has a strong logic in content, and it is easy to feel tired during the visit. Therefore, more often, they will learn from the space design techniques such as winding paths and changing scenery to stimulate people's senses and help tourists maintain a good mental state.
Of course, neither of these two ways of visiting is absolute. For large-scale exhibitions, both are interspersed applications.
Atmosphere building
The creation of space atmosphere was considered almost at the preparatory stage.
Different exhibitions have different theme contents and corresponding exhibition atmosphere, which is a process that gradually becomes clear with the in-depth understanding of the exhibition contents.
A good exhibition, before visitors come into contact with the practical and concrete exhibition content, can already feel what kind of story and spirit the exhibition content will tell through the space atmosphere of the exhibition hall.
When there is no better choice, materials and lighting often become good at creating an atmosphere.
With the development of science and technology, various new materials and processing technologies have appeared in the market, which has made many previous impossibilities come true and brought more choices to museum display design. Different materials have different languages, which has been applied to the extreme in exhibition design.
For example, wood gives people a close feeling, and it is often used as the main material to show nature and life. Stone gives people a dignified and heavy feeling, and it is often used as the main material to show history. Steel gives people a strong and tough feeling, and it is often used as the main material of revolution and war exhibitions.
Lighting is the colorant of space.
At the beginning, people paid attention to the lighting technology of the exhibition, completely out of the protection of the exhibits. As a long-term factor in exhibits, the damage caused by illumination is irreversible, especially for historical relics such as paper and silk. This is also the main reason for the dim lighting of the cultural relics exhibition hall.
Nowadays, lighting technology has made great progress. With the solution of the problem of exhibits protection, people gradually began to pay attention to the role of lighting in the space atmosphere. If an exhibition is a keynote from beginning to end, just like sketch, if there are not enough precise details, it will easily lead to inertia and greatly reduce the exhibition effect.
The details of the exhibition simply shaped by materials will lack stamina. At this time, the color of the space can be coordinated, the rhythm of the space can be changed and the diversity of the display effect can be increased through the change of cold, warm, bright and dark lighting.
Adding color lamp pieces to lighting is the same as material coloring, but the flexibility of lighting is incomparable to material coloring.
It is worth noting that the color of lighting will affect the authenticity of the lighting object, so it is not closely related to the lighting of exhibits, such as decorative lighting strips, scene lighting, theme space and so on. Generally speaking, the selection is based on the basic principle of not affecting the exchange between exhibits and visitors.
The creation of exhibition atmosphere is a test of designers' space shaping ability and content understanding ability. A suitable visiting environment can effectively improve visitors' viewing experience and greatly improve the exhibition efficiency.
The picture shows the Lingshui Urban and Rural Planning Exhibition Hall produced by Grand Canyon Group.
Exhibition project setting
The exhibition items mentioned here tend to be relatively independent, usually showing and supplementing the key contents. Technically, it tends to be artistic modeling means such as sculpture and painting, and multimedia technologies such as sound, light and electricity. The choice of technology itself is based on the demand of content and serves the ultimate goal of the exhibition.
At present, in many projects, in order to simply pursue the so-called artistic effect or sense of science and technology, means are constantly forced to be implanted, which is suspected of pursuing the end point, and both the owner and the designer are at great risk.
No matter what form it takes, it is just a "means" to the content.
The correct use of key exhibits can produce the effect of "two or two", making it a "pearl" on the streamline of the visit and adding icing on the cake to the exhibition.
The design techniques commonly used in key exhibitions, in addition to various artistic display techniques and multimedia technologies such as harmony, light and electricity, are sometimes expressed through a very unique independent space, which is often "freehand brushwork" and an expression of "feeling".
Artistic expression techniques include artistic modeling, painting expression and artistic landscaping. Works of art have innate advantages in atmosphere rendering and emotional expression, and have strong spatial expression ability and artistic infection ability, which easily makes visitors and exhibitions feel emotional.
There are also many choices in materials, whether it is round carving or relief, which can be realized in stone, metal, wood and other aspects according to the design needs, effectively improving the artistry of the exhibition. Sometimes, influenced by the author's social influence and the accumulation of time, the artwork itself will evolve into a part of the exhibition symbol, and even become a "collection".
Artistic modeling techniques: relief, sculpture and printmaking.
Painting techniques: sculpture, Chinese painting, oil painting, comics.
Artistic landscaping techniques: scene reproduction, miniature landscape?
The application of sound, light and electricity multimedia technology to multimedia technology can be roughly divided into the following points:
1、? Rendering space atmosphere: Creating a good exhibition environment for visitors has always been the pursuit goal of space design, and a good atmosphere can get twice the result with half the effort.
2. Increase the interactivity of the exhibition: Interactive exhibition projects can narrow the psychological distance between visitors and exhibitions, thus arousing the sense of identity in the hearts of visitors and effectively deepening the understanding and memory of the content.
3. Enhance the sense of science and technology of the exhibition: it tends to show technology, which is generally more suitable for science and technology museums, popular science museums and other projects with well-known content and technology.
4. Expand the exhibition capacity: deepen and supplement the content of the exhibition wall. Sometimes, when the exhibition space is limited and it is necessary to further explain this part of the content, it can be displayed by multimedia, such as inquiry screen.
The picture shows Jixi graphite exhibition hall made by Grand Canyon Group.
It can be seen that the choice of technology application in key exhibitions is not taken for granted, and ultimately depends on the needs and purposes of the exhibition. Choosing the most suitable method according to needs is the correct way to open it.
Expand wall layout
The reason why an exhibition wall is set up here alone is that in many exhibitions, the exhibition wall is almost the main carrier of content, especially the exhibitions with pictures and texts as the main content. At this time, the design elements of the exhibition wall have become a place to show professionalism.
When I talked about the space atmosphere, I mentioned the relationship between the application of materials and the content, which is also applicable here. More graphic and distinctive.
When we are faced with a large number of pictures, we should first try to clarify their uniqueness and characteristics, and consider and distinguish representative pictures from the form, such as materials and techniques, which is not only a response to the connotation of pictures, but also an improvement of visual effects. As a craft construction project, this detail can not be ignored.
The commonly used design elements of exhibition walls technically include static pictures and dynamic videos.
The combination of static and dynamic display mode has changed the traditional exhibition mode. Commonly used TV, advertising machine, projection, LED screen, splicing screen, etc. They can be completely integrated into the plane layout, making the exhibition form more vivid and convincing.
In the choice of materials and technology, including light box, photo frame mounting, blade plate and so on. And the production of UV special materials. Light box display or photo frame mounting of important pictures can effectively highlight their importance in content, which is a common method different from other pictures.
At present, the substrate made by UV contains almost all plates, from stone and metal plate to wood and glass. This is a great blessing of the exhibition.
In form, it will also be presented in various forms such as "wall showcase", "wall sculpture" and "wall sand table", which completely breaks through the concept of spatial attribute and makes the combination of various display materials and forms closer. This is also the key to the success of the exhibition.
The picture shows the Grand Canyon building the exhibition hall of Qiao Lin Party branch in Jinggangshan.
Local space shaping
The local space mentioned here mainly refers to the internal space of the showcase.
Exhibits, as witnesses or important carriers of the exhibition content, are the "evidence" of the exhibition and the most important members. As the carrier of exhibits, the importance of showcase is self-evident. The function of exhibition support is to protect and support the exhibits.
According to the location of the exhibition, it is usually divided into first-class exhibition, second-class exhibition and third-class exhibition. Of course, safety comes first. There are many materials that can be used as exhibition support, such as various metals, stones, acrylic, wood wrapped cloth and so on.
The selection of materials is based on the exhibits. For example, when displaying some cultural relics unearthed from tombs, materials similar to soil are deliberately selected, thus echoing the origin of the exhibits; The exhibition of guns and weapons is made of steel plates, so they have similarities in materials, and so on.
The complexity of the exhibition is generally limited by the importance of the exhibits, that is, the more important the exhibits may be, the more complicated the materials and practices will be. Exhibition support is an important means of "making exhibits speak" and a bridge between visitors and exhibits.
In addition to exhibition support, lighting is also an important part of the showcase. At present, with the development of technology, the lighting of display cabinets has various forms, such as floodlights, spotlights and light boxes, which also makes the small space in the cabinets unique and rich.
It can be seen that exhibition design, as a kind of decorative design, is a subject based on clear exhibition purpose and specified exhibition content.
Subject to the project's conception, background, customers, social influence and other factors, it is the product of the full combination of scientific and rigorous rational deduction and unconstrained artistic conception. He is neither as flamboyant as artistic creation nor as cautious as scientific research.