Architectural projection can be divided into two types: the projection of the inner wall of the building and the projection of the huge wall outside the building. It is an artistic work that uses projected light and shadow to decorate the facade, stage scene, industrial products and indoor space of buildings. It awakens the still building through the art of projection, and makes the building and people really communicate and interact. The commercial effect of advertising is very obvious.

The architectural projection light show can not only realize the full coverage of the building, but also carry out unique creativity and performance according to the architectural structure design animation through special positioning, integrate the internal outline of the building into the animation story, and deduce a moving 3D movie or a brave man's wonderful creative advertisement, which really awakens the building and brings shocking and breakthrough publicity effects to customers. Application fields include: architectural lighting decoration, urban public space, product release, product display, indoor environment creation and many other aspects.

3D Architectural Projection Exhibition is a new large-scale digital interactive performance art activity in recent two years. It is an effective interactive performance, with its striking changes in light and shadow, amazing visual experience out of nothing and shocking sound effects, which has caught the attention of passers-by.