Determine the advertising demand: define the target audience, advertising content, delivery time, delivery location, etc.
Find the right bus media: according to the advertising demand, find the right bus media, such as bus body advertisements, bus stop signs, bus advertisements, etc.
Contact with the public transport media company: contact the public transport media company to find out the specific details of the advertisement, such as advertising size, advertising price, advertising time, etc.
Submit the advertising content: submit the advertising content according to the requirements of the bus media company, and start to put it in after review.
Monitoring the advertising effect: After the advertisement is placed, it is necessary to monitor the advertising effect, such as exposure and click-through rate, so as to adjust the advertising strategy in time. China Railway Media has been operating bus advertisements for many years. See details.
It should be noted that bus advertising needs a certain budget and time cost, and it needs to be fully prepared and planned.