Traditional birth ceremonies, adult ceremonies, weddings, golden wedding anniversaries, social gatherings and thousands of other social activities, as well as milestones to celebrate immortality, have all entered a period of rapid growth. There are two reasons: the development of medical care makes the average life expectancy of Americans increase steadily and continuously, and people have more and better opportunities to celebrate their lives. Just a few years ago, the golden wedding anniversary was a rare thing. Today, almost all postcard retail stores sell gold wedding commemorative cards. In Beijing, Shanghai and even many small and medium-sized cities, wedding companies, wedding photography studios and custom etiquette companies have mushroomed to design unique and unforgettable wedding activities for couples. This shows the growth of social events.

In the wedding classification industry, modern weddings and other related activities can last for three or four days. This is because separated family members have to travel long distances to attend the wedding. In addition, the world we live in is getting faster and faster, which makes family and friends cherish the rare gathering time and celebrate the joy and solemnity of life together. Whatever the reason, the scale, duration and budget of social activities have increased significantly. Because of time, people turn to event management companies to organize and plan these important life events.