Packaging refers to putting products or articles into packaging materials with the functions of protection, convenient transportation, effective promotion of sales and information transmission, so as to realize the delivery of logistics and reduce the loss rate of goods. Packaging methods can usually be divided into the following categories:
Complete packaging: complete packaging contains all the elements of the goods. For bottled drinks, it is a complete package consisting of plastic bottles, bottle caps and cartons. Complete packaging is suitable for multiple items with the same specifications.
Sub-packaging: Compared with complete packaging, sub-packaging can reduce the volume of goods on the premise of ensuring protection function and text description. Suitable for fragile and scattered goods, such as wine in glass bottles, which can be put into protective bags to prevent damage caused by collision.
Combined packaging: a variety of goods with different specifications and quantities are combined together, commonly known as combined packaging. For example, a candy gift box consists of several different kinds of small box devices.
Consumer packaging: that is, retail packaging, which we often say, aims to attract consumers and facilitate their purchase and use. Consumer packaging usually has strong brand appearance and information transmission attributes. For example, taking candy as an example, conventional retail packaging can be plastic bags, aluminum foil bags or cartons.
Transportation packaging: Because its purpose is to protect the goods from being damaged during transportation, it usually only represents a single function, which is more solemn and practical. Compared with other packaging types, transport packaging is not very beautiful. These packaging forms are generally cartons, wooden cases, air cushion films and so on. For example, large household appliances need to be filled and protected with thick foam plastic parts during logistics and transportation to prevent the equipment from being squeezed and deeply damaged.
To sum up, the classification of packaging methods is to design different forms of packaging to meet various market demands by considering factors such as commodity nature, public transportation mode and sales channels.
The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional packaging design company, hoping to help everyone.