In business plans, entrepreneurs should try to describe everything in simple language. The definition and attributes of commodities are clear to entrepreneurs, but others may not know their meaning. The purpose of making a business plan is not only to convince investors that the products of the enterprise will have a revolutionary impact in the world, but also to convince them that the enterprise has arguments to prove this. The product description in the business plan should make investors feel:? Oh, how wonderful and inspiring this product is! ?
The first chapter preface
With the development of domestic economy, the advertising industry is constantly improving and growing. Our advertising company focuses on the innovation of business and management, which is the difference between contacting advertising companies. First of all, our advertising company not only provides advertising services to the market, but also provides a practical and operational platform for students who are interested in advertising in Lingling College. We put the contact advertising company into commercial operation, but we don't take profit as the sole entrepreneurial purpose. It is our real pursuit to gain something in social practice.
Secondly, it is planned to form a liaison advertising company in partnership with other large and medium-sized advertising companies in Hunan, benefiting * * * and taking risks. We will sign a long-term recommendation contract with the cooperative advertising company for advertising talents in Lingling College. What kind of talents and skills does the partnership company need? On this basis, the partnership company helps us to focus on cultivating students' quality and ability in the operation of the contact advertising company, so that our students' quality and ability can meet the requirements of the partnership advertising company. This training process will be completed while students are in school. After graduation, students can directly work in a partnership advertising company.
Contact with the development strategy of advertising companies, on the one hand, enhance our technical strength and create conditions for realizing market benefits; On the other hand, the company's market behavior can enrich the school's teaching resources, and its social effect will also enhance the visibility of our school to a certain extent, thus forming a good interaction and promoting the development of related disciplines in Lingling College.
We will continue to work hard and strive to make the contact advertising company a window image representing the entrepreneurial achievements of Lingling college students.
Chapter II Company Profile
(1) Name of the company
Lingling college contact advertising company
(2) Nature of the company
A media joint venture advertising company integrating production, agency, planning, creativity, investigation and consultation.
(III) The purpose of the company
It is our mission to help customers obtain economic and social benefits, aiming at establishing the best communication channel between customers and the market through the company's scientific, professional and sincere services, making the most economical planning and design for customers' limited funds, and enabling customers to achieve the best communication effect with the lowest advertising cost.
(IV) Company objectives
Create a window image representing the entrepreneurial achievements of Lingling college students.
(E) Entrepreneurship concept
At present, the contact advertising company is in the stage of investigation and research, but we have formed a * * * knowledge, that is, we will actively explore the development model and direction at the beginning, take a road with our own characteristics, unite or merge other small companies in various ways through effective capital operation, and form a powerful advertising group in the local area. From the beginning, we will attract small customers, establish a good long-term cooperative partnership with customers with a pragmatic and refined attitude, gradually expand our experience and reputation, and gradually enter our? Sphere of influence? .
We will try our best to integrate meticulous professionalism into every detail, analyze the trends and trends of advertising development through various channels, and provide scientific and professional services to each of our customers from the perspective of studying audiences and markets. Only by constantly improving and constantly surpassing ourselves is the key to the development of contact advertising companies.
(v) Corporate services
1, professional advertising service
Provide detailed and accurate industry consulting services for our customers, including data investigation and analysis conclusions. Therefore, customers' investment is more scientific and reasonable, and they can communicate with consumers in all directions.
Establish internal research institutions, gradually create their own theoretical framework and knowledge system, and establish their own cultural connotation.
Become a strategic partner with the media, act as an agent and completely buy out a lot of advertising space and time in the media. We promote and sell advertising media to advertisers.
2. Personalized business services
It is the first company in Yongzhou City to create a wedding atmosphere for wedding planning.
To provide customers with opening, festivals, real estate exhibitions, product promotion, planning of large-scale activities, as well as renting necessary publicity tools for large-scale launch balloons, inflatable arches, comics and other activities.
The agent contacts the etiquette lady needed to hold the event.
3. Provide customers with accurate and scientific market research.
There is no need for customers to run around, we provide customers with perfect effect measurement service.
User benefits: We have advantages in business cost due to our own characteristics. It can minimize the advertising budget required by customers and achieve real high quality and low price.
Chapter III Market Analysis
(1) market description
Advertising is a new industry in China. In 2002, there were 57,434 advertising companies in China. In recent years, the number of companies has been increasing, the turnover and employees have been expanding, and the growth rate is considerable. In 2003, the national advertising business volume exceeded10 billion yuan. According to experts' prediction, the GDP of China will increase by no less than 7% in 2004, reaching more than 12.5 trillion yuan, and the national advertising business will be about110 billion yuan. China advertising market is expected to become one of the three largest advertising markets in the world in the next decade or so. However, compared with the annual turnover figures of large foreign advertising groups disclosed by American advertising authorities, the gap is extremely huge. There is still a big gap between the economy and advertising in the western part of China and the eastern part, and it will not change much in a short time.
Yongzhou is a commodity distribution center adjacent to Guangdong and Guangxi in southern Hunan, with active commodity trading and dense commercial outlets. There are more than 30 wholesale markets, more than 20,000 commercial and catering service outlets and more than 40,000 employees in the city. According to the data of the second national survey of grass-roots units in Yongzhou, there are 4 14 enterprises with more than 0/00 employees, accounting for 9.43%; /kloc-there are 3974 units with less than 0/000 employees, accounting for 90.57%, of which enterprises with less than 30 employees are the main ones, accounting for 67.37% of all enterprises. It can be seen that the main characteristics of Yongzhou's private individual economy are small scale, large quantity and wide distribution. Advertisers in Yongzhou are mostly small and medium-sized enterprises or shopkeepers. Yongzhou modern advertising industry started late and developed rapidly, and the advertising industry will have a broader market prospect in Yongzhou.
(2) Target market
According to the regional characteristics, we divide the initial target market into three categories: the market in Lingling College, the market around Lingling College and the market in Shan Zhi District of Yongzhou City. Long-term target markets are all over Yongzhou, including the market in Lengshuitan District of Yongzhou.
The campus market of Lingling College is mainly manifested in the advertising demand of the college's external publicity, the advertising demand of 33 student associations, and the advertising demand of various activities and competitions held by the college.
The surrounding market of Lingling College is mainly manifested in the advertising demand of shops and shops in Yangzitang Street. It is particularly important to note that the shops and shops near the college update very quickly.
The market in Shan Zhi District of Yongzhou City is mainly manifested in providing small shops with market research, public relations activities planning, advertising services required for holding promotional activities, facade advertising, signboard making and outdoor advertising.
;