In the early days of the founding of New China, tobacco products were mainly cut tobacco and paperback cigarettes in the 1970s. The packaging of cut tobacco is done by hand, and the trademark is a small square label. Cigarette equipment is mostly semi-automatic simple paperback cigarette machine and simple semi-automatic direct packaging machine. One end of the small packaging trademark paper has a crack about one centimeter long, which is left by the cigarette separation needle that separates the cigarette label when packaging directly. And at that time, manufacturers and other characters still used traditional Chinese characters.
In the middle and late 1950s, a new China paperback cigarette machine was used, which was hand-made into strips, and both sides were sealed with strips to install trademarks. At that time, the trademark design was simple, with few colors and rough printing; Simple moisture-proof paper is used in the small bag to prevent moisture, and the shelf life is short. During this period, the national tobacco industry manufacturers began to implement "public-private partnership", "state-owned" and "local state-owned" factory logos appeared, and simplified characters were used. The people's government has increased investment and transformation in the tobacco industry. Trademark printing technology has been greatly improved, and multi-color overprint makes the trademark of products more exquisite.
After the 1960s, the national tobacco industry implemented "grand alliance", and all cigarette products were marked with the words "China Tobacco Industry Company", and the factory name was printed on the seal or the side of the trademark.
During the Cultural Revolution, many cigarette brands joined the theme of the Cultural Revolution, and "A piece of red" labels appeared one after another, many of which became the treasures sought after by people today, especially the complete set of "Quotations" labels.
In the middle and late 1970s, the country gradually implemented the "reform and opening-up" policy, and the tobacco industry began to introduce advanced cigarette equipment from abroad, and the production speed of a single machine increased from 1000 to 3,000. At the same time, domestic YJ 13 packaging machine and other equipment have been introduced, and the automation level of cigarette production has been continuously improved. Small packaging is changed from straight packaging to horizontal packaging (it can be distinguished from the shape and crease direction of the old cigarette label, which is what we often call "flat label" and "horizontal label"), and the strip packaging technology is changed from manual packaging to mechanized packaging. Packaging technology has realized the online production of chartered flight, small packaging transparence machine, chartered flight and transparence machine, initially realized the automation of packaging production, and cigarette production has entered a new historical period.
In the design of trademark printing, with the application of color printing technology, trademark patterns become rich and colorful, attracting consumers' attention. Because it was the period of joint cigarette production, brands of various cigarette factories could be exchanged for production, so the same brand would be produced by several cigarette factories. For example, the "Daqianmen" brand cigarettes produced by the Shanghai factory can be seen on the cigarette labels of several manufacturers such as Shenyang Cigarette Factory, Zhengzhou Cigarette Factory and Tianjin Cigarette Factory.
Since 1980s, the country has fully implemented the policy of reform and opening-up, cigarette enterprises have taken the lead, and the pace of introducing equipment has been accelerating, with the machine speed increasing from 3,000 cigarettes/serving to 654.38+0,000 cigarettes/serving. Packaging technology is changing with each passing day. There are joint ventures, distribution, manufacturers, local group companies, province names, country names, etc. In the labels of cigarette label manufacturers. In addition, after that, filter-tip cigarettes began to be widely used in tobacco production. In the packaging and decoration design of cigarette labels, the factory vigorously digs local themes, designs famous people, folk customs, geography, landscapes, trees, flowers and birds and other characteristic cultures on cigarette labels, and adopts various technologies such as color matching, laser and anti-counterfeiting to try their best to attract consumers' attention and seize the consumer market. 1986, China's tobacco industry required tar content on cigarette labels, so it began to implement tar content standards.
1990, China Tobacco Corporation officially stipulated that "smoking is harmful to health" began to appear on cigarette labels, and made legal provisions in 199 1. Some manufacturers started to raise money from 1986. With the increasing awareness of "smoking is harmful to health", the control of tar content and nicotine in cigarettes by various tobacco factories is developing towards low harm. From the cigarette labels of the same brand in different periods, it can be seen that the contents of the above two indicators are declining, low-harm cigarettes are very popular, and health care consumption has become a trend.
China officially joined the International Bar Code Association from 199 1, and from 1992, it is stipulated that all export cigarettes and high-quality cigarettes above the provincial level must be marked with bar codes on their trademarks.
Since 2003, the number of cigarette industrial enterprises has been reduced from 184 to 84, and the comprehensive competitiveness has been greatly enhanced. In 2005, the state required to indicate the content of carbon monoxide on cigarette labels to let smokers know the quality of cigarettes.
Since 2005, according to the strategic thinking of the State Tobacco Monopoly Bureau, all small cigarette factories with an annual output of less than 65,438+10,000 boxes have to be closed, and some small factories have merged with large factories, making many cigarette brands disappear. For example, Guangzhou No.1 and No.2 Factory and Meizhou and Shaoguan Tobacco Factory set up Guangdong China Tobacco Industry Company.
The cigarette label reflects the history that China tobacco industry has developed from a manual workshop factory to a fully automated modern industrial enterprise today, and also witnessed the historical process from the founding of New China to comprehensive reform and opening up. From the semi-automatic production of cigarette equipment to the introduction of foreign advanced technology and equipment, and then to the localization of digestion technology, all these aspects reflect the development history of China tobacco industry, and at the same time, as a microcosm of China industry, it reflects the development history of China industry from the side.
Cigarette labeling has developed from "public-private partnership" and "China Tobacco Industry Corporation" to the present situation of a hundred schools of thought contending, which embodies the social conditions from people being masters of their own affairs to reform and opening up. The development of cigarette brands from single to diversified, and the popularity of medium and low-harm cigarettes also reflect the step-by-step change process of people's thinking from conservative to open, from simple consumption to health. These are all witnesses of social progress.
Although cigarette labels are just ordinary commodity wrapping paper, their appearance, patterns, traces of cigarettes and packaging technology all hide rich contents, leaving traces of the times in society at that time.