Lead: The explosive text is the core of the content of Little Red Book. A good explosive article can not only realize the value of the article itself, but also realize the social value and economic value. This paper mainly shares four cases in the fields of beauty, skin care, food and mother and baby, and analyzes the reasons and characteristics of the explosion. Group size, aggregate high-quality talents in the whole network, and help enterprises and brands quickly match talents that meet brand tonality. Accurately put small red books, Tik Tok and other content to plant grass to help emerging brands reach the target users quickly, from 0 to1; Help well-known brands to continuously expand their volume and realize sales transformation. A group of people planted grass in a small red book, and the amount of notes in a single month can reach 50 thousand! Main contents: beauty and skin care cases, maternal and child cases, wearing cases, food cases, and analysis of the causes and characteristics of explosions. First, let's look at the first picture of beauty and skin care. The content of this collection is supported by Xiaohongshu, which is different from the one we used in P-picture. The platform also supports real-life shooting. Read the title first. This note was released last year165438+10.9. It is the inventory list before the Double Eleven-the inventory list of 20-year-old female college students in Double Eleven. Let's talk about the topic first. The title is aimed at female college students, so the unit price of products purchased by this group will not be so high. Let's see what she recommended. It will tell us what is good. This is a vertical collection, or vertical life. So if we are going to celebrate Queen's Day, can we write it like this? 20-year-old girl queen's day inventory? Of course you can. If our target group is 30 years old, we can still replace the age group in the title. There is no doubt that these titles and content scenes are things that we can copy our homework. Come on, let's have a quiz. After the double eleven, it is the double twelve. So how can we replace the title? Yes, as long as the time point is changed to double twelve purchase, the products in the content can also be replaced. Whether it is a big brand, a cheap product or your own product, you can use such a title. Let's look at the second beauty case: here, she wrote the imitation of a star, and the star is in front. In fact, this is called the celebrity effect. Her topic is-the importance of changing eyebrows with bare hands. The whole content is actually very dry. Her title doesn't mention which product to promote at all, but it can also make people feel that there are many dry goods. This kind of thing pays more attention to tutorials, which is what I have been emphasizing: tutorials are dry goods, and tutorials are content. When we walk in the street, we will receive leaflets from others, but you won't throw away some contents, because sometimes there will be some helpful information on the leaflets, such as the contact information of local express delivery. At this time, even if you know that this leaflet is an advertisement, it will not be lost. The third case is a collection of cosmetics that Korean girls love to use. This is similar to the celebrity effect, which makes people wonder what types of products Korean girls are using. At the same time, its content is also very detailed. The release date is 2020 1 1 month, with more than 2,000 likes, which is also a small explosion. In fact, the crowd has been subdivided here. Girls who are interested in Korea are generally girls who love to brush Korean dramas and make up. Title and content and cover, these cases are beneficial to our study. Although they are all tutorials and collections, they are essentially different in content. Second, the mother and baby class When we talk about copywriting, we always talk about emotions, and it will also involve singing, but when we may not express emotions, the people watching will actually have emotions. This is what our works, notes or content should reflect. Next, let's look at the mother and baby: 42-day moon meal-stick it in the kitchen and go to the moon center? Where is the * * * point of this note? -Show it to your mother-in-law. This is the key. The scene entry point of this note is the sense of substitution that novice mothers get along with their mother-in-law and daughter-in-law during confinement. Taking care of a girl is emotionally unstable during confinement, and different mother-in-law reacts differently. When I open the comment column, I see all the complaints of novice mothers to their mother-in-law. For example, "mother-in-law doesn't care whether you are confined to the moon or not, she only cares about whether the child has milk to eat." This comment was praised by 130. The more comments and praises in the comment area, the easier it is to get the recommendation of the little red book platform, which is also the incentive for the explosion. We are all talking about * * *, which is a very vivid example of * * *. Moreover, the content of the picture is very dry, and it is a guide to the moon meal, so it will also get a lot of collections. I have taken similar notes before, which is suitable for beginners to copy homework. Go ahead and execute it. There is a high probability of explosion. By the way, we are all talking about the amount of bills, but we can't just focus on the amount. If the reading volume is too low, it is not conducive to our promotion. If you carefully plan an explosive article, you can read more than 10 thousand articles. Maybe my two or three bets will exceed the 100 bet. It's not that the quantity of paving is not important, but where is our focus? We don't pursue low price, not free, but value. Let's look at the second situation of mother and baby: first of all, the baby as the cover is easy to cause clicks, plus the key copy, the crying expression is very annoying, and the first step of easily becoming a burst of text has been completed. Secondly, the copywriting is relatively dry. We can see the third picture, and the product content has been implanted. You will find that this notice is actually to solve the problem that novice mothers face their babies with colds. "The most comprehensive care for baby's cold", have you found the key point? The dry goods of the solution are the second cause of the explosion. In the third case, mother and baby will think it is fake just by looking at the title, but in fact, it is not like this in content, and there is a contrast between the title and the content. Generally, when we see such a title, we will think that this note is to expose the fake hot mom blogger in Little Red Book. Actually, this note is self-deprecating. Every day, I have to stay up late with my baby to do content. So "Little Red Book's hot moms are all fake! Do not believe "is very eye-catching, and writing titles can also draw lessons from this contrast effect." "Third, now put on a class, let's look at the clothes-what to wear for dancing? Cool design, careful machine. At this time, the crowd has been positioned-people who love dancing. At the same time, if you look carefully, you will find that the name of Taobao shop appears in the middle picture. Sometimes when we do new business, we should be careful not to overemphasize our products, which will make the platform and users feel that they are selling. This picture gives us a good inspiration, revealing other people's shops, but paying more attention to praising our own brands is more natural. These have become the content of explosions, and they are often familiar with the collection routines. Let's take a look at the second situation of clothing: anyone interested in Korean dramas will click in and have a look. At the time of promotion, this collection lists many shops, which may be helping others to promote, or they may all be big brands, with a new brand of their own interspersed in the middle, but we should pay attention to it-our products should be in the C position. From the topics here, we can copy our homework. The title above reads "Learn how to wear it in the Korean drama" Goddess Comes "! It's beautiful. For example, if you are a beauty brand, you can write something like "Learn from the makeup of the heroine in the Korean drama" The Goddess Comes ",which is so beautiful". The data in this note is still very good. Like+the collection is almost 80,000. It doesn't mean that everyone can imitate it and it will definitely explode. It just means that the explosion rate will be higher. This kind of case deserves our consideration. Fourth, the foods here are small cases collected by my friends-all my personal convenience foods. Please don't stop production and raise prices. This is actually very hard. For example, I made a note with 50 products, 40 of which are well-known, and 10 products are my own, which can be interspersed back and forth, and the content is more natural, and the user's collection probability will be high. Only when our content can be crossed out in the small red book fixed flow pool can our products be seen, and the content of "altruism" is very critical. And this sentence pattern-seeking to be different-is also more attractive. The second small case, let's take a look again. Topic-sour, crisp and refreshing pickled radish is finally arranged. Let's look at the cover again. The first is Stephy, and the second is He Jiong, which makes us want to go in. Indirectly, Stephy's practice of eating radishes is the same as that in the video, which has the feeling of pickled radishes of Stephy and He Jiong, and it is also a celebrity effect. The third small case, the fifth day of feeding my best friend. This content collection 1.4w, like 4.5w, is worth collecting even if you don't elaborate on the content. The collection can be learned, and the praise is that this content is not bad. Here we will find another key word, that is "homemade New Year gift package". Chinese New Year is a popular keyword in this period, and it is a more appropriate keyword because it hasn't arrived yet. So in addition to dry goods and hot keywords, the keywords of the scene are also very important. V. Analysis of the causes and characteristics of explosive articles Through the above cases, we can sum up the characteristics of explosive articles, and share the experiences of some small partners here: Xiaohong's explosive articles = potential explosive articles+suitable talents+useful content types: collection: put brands and competing products together, debut at C position, or put them in well-known brands, and feed back with well-known brand traffic; Dry goods: Solve customers' pain points and create what customers want to collect. Content: crowd label: 20-year-old female college students' double eleven hoarding list; Scene brought in: what to wear for dancing! Cool design and careful machine jeans; Celebrity/Thermal Effect: Learn how to wear it in the Korean drama Goddess Comes! It's beautiful; 4 nude photo recommendation: a pure and lovely high-value underwear store is too embarrassing. Cover: How to operate a beautiful picture with high information concentration and eye-catching keywords? First analyze 50 explosive articles in the same industry, and then find people with high fit. * * * The underlying law of planning content explodes articles: content selection: tutorials, raiders, collections; Ways: use the effectiveness of celebrities to locate people, such as female college students, Korean drama fans, age groups, scenes, such as confinement, what children wear when they have a cold, and time periods, such as Chinese New Year gift packages; Emotion: bring in contradictions, such as: show it to your mother-in-law, causing a sense of singing or revealing secrets, such as: Little Red Book Hot Mom lies and hides, so don't raise prices; Icing on the cake: details, such as: makeup tutorial with eye makeup contrast big picture, attractive pictures, such as: food. Summary: The above four points have 1 point, which may explode; 2-3 points, explosive; It's 4 o'clock, Niu, it's going to explode! Sending 100 mediocre notes is not as good as carving 1 explosive articles; Read more, think more and copy more! The above shared typical cases of beauty and skin care, food, mother and baby, and analyzed the similarities and differences of explosive articles. In the following content sharing, we will also create a series of explosive articles and brand marketing of Xiaohongshu in detail. Please pay attention to me and share more marketing knowledge of Little Red Book, and I will explain it for you in detail. Group size, aggregate high-quality talents in the whole network, and help enterprises and brands quickly match talents that meet brand tonality. Accurately put small red books, Tik Tok and other content to plant grass to help emerging brands reach the target users quickly, from 0 to1; Help well-known brands to continuously expand their volume and realize sales transformation. A group of people planted grass in a small red book, and the amount of notes in a single month can reach 50 thousand!