In a broad sense, niche brands refer to emerging entrepreneurial brands that are recognized by fewer people and have not yet fully opened the market. Broadly speaking, niche brands also include some commercial brands. In a narrow sense, the niche brand is a more cutting-edge design brand founded by experienced famous designers, designers who have served big-name luxury brands and independent designers with distinctive personality. Most of them are handmade, cost-effective, and even have collection and investment value, and they are not afraid of luxury brands in price.