Among the many gifts for Valentine's Day, flowers are undoubtedly the most symbolic. But when Valentine's Day comes this year, many people find that the price of flowers has increased a lot compared with previous years, and the price increase time is 3-4 days earlier than before. Although popular holiday flowers will have a certain upward trend, this year's increase is particularly fierce. The price of popular flowers like roses can reach 2-3 times that of the past. What is the reason?
First, you can't afford to send flowers on Valentine's Day.
On Valentine's Day, many consumers go to the flower shop in advance to avoid buying expensive flowers because of the hot weather. But this year, many ordinary consumers reported that the price of flowers in flower shops began to increase 5-6 days before Valentine's Day, and the price was much higher than in previous years.
For example, the price of flowers in Weifang, Shandong Province has risen in an all-round way, and the price of a very popular flower in festivals, such as roses, has reached every 20 yuan. Not only is the price high, but the flowers in the store are not as rich as before, and only a few bouquets are in a withered state. In the owner's response, I learned that the current price of flowers has risen rapidly, and the purchase price has been the same as the previous price. Consumers see more and buy less, and stores dare not buy in large quantities at one time.
As can be seen from the displayed price, the roses in 8 yuan have risen to around 20 yuan in previous years. Flowers such as tulips and sunflowers have also grown greatly. Even if the purchase price has exceeded the upper limit, the store does not dare to increase too much when selling, because most of the guests are regular customers, so I am sorry to raise the price too high at once. If the price is not raised, the pressure brought by the increase in cost can only be borne by the store.
At the same time, the price of roses, a popular flower on Valentine's Day, has risen sharply all over the country. According to the information provided by consumers, she went to the flower shop she often went to buy roses, but found that the price of flowers this year was very high. Peony originally sold in 20 yuan now needs around 40 yuan.
The florist said that the unit price of roses has gone up a lot, and the unit cost of each flower has reached as high as that of 9 yuan, including weight, labor, loss and so on. Even near Valentine's Day, most stores dare not hoard roses easily, and only wait for guests to place an order before buying flowers. It is understood that the price of bouquets of 99 roses in the store has soared to several thousand yuan, and ordinary consumers have to spend several times more money on flowers than before, which also means an increase in holiday costs.
Second, there are many reasons for the price increase.
According to the data of flower trading on February 9, the total turnover reached 4.83 million pieces, while the recent turnover rate of Kunming flowers was basically above 90%. Even so, the unit price of flowers continues to rise. For example, the price of A-class warheads rose from 65438+ 10 in 6.9 yuan to 15.5 yuan in February. What caused the price of roses and most flowers to rise in a short time?
1. Weather reason
As we all know, most domestic flower suppliers come from Yunnan. After entering February, the weather in Yunnan began to deteriorate, and the temperature plummeted, which led to the slow growth of many flowers. The original delivery cycle was naturally delayed. In addition, snowfall in many major flower producing areas further reduced the supply of flowers. At the same time, the phenomenon of road icing caused by snow has also affected the transportation of flowers to some extent.
2. Unbalanced supply and demand
As the saying goes, things are scarce, and the price of flowers in previous years is naturally lower because of sufficient supply. However, the cold weather in Yunnan this year has affected the shipment of flowers, resulting in a lot less flowers on the market than in previous years, but the market demand has not decreased, and the price of flowers has naturally increased.
3. On legal holidays
Valentine's Day is very close to the Spring Festival this year. Generally, there will be a seven-day holiday during the Spring Festival. In some areas, employees have to pay three times the salary to go to work on legal holidays. Labor costs are much higher than usual, and naturally there are not so many people to allocate during this period. In the process of flower sales, whether it is to buy flowers, package flowers or transport flowers, manpower is needed, and the shortage of manpower on holidays further leads to the increase of flower prices.
Third, change the holiday strategy.
Due to the rising cost of flowers, if flower shops sell higher prices according to normal operations, the flow of people who buy flowers will be greatly reduced. If prices don't rise, flower shops can't afford the cost pressure, so many businesses begin to change their sales strategies and try to keep holiday tourists from buying flowers at high prices.
The first is the small bouquet strategy. According to past experience, the price of 99 roses will rise a lot, and bouquets of more than 1,000 yuan will filter out many consumers and make it unacceptable to most people. Then the flower shop can reduce the size of the bouquet and replace it with more exquisite flowers. Used to be popular 19 rose bouquets. I made a 1 1 rose bouquet directly this year. In this way, you can create a romantic effect without seeing too much price difference.
Secondly, it is to replace the popular holiday category. Generally speaking, the main popular flower on Valentine's Day is rose, but the price of rose has gone up a lot this year, even if it is sold alone, it will cost more than ten yuan, which makes consumers feel uneconomical. In this case, it is better to directly replace flowers with gypsophila paniculata, lily or tulip. The price increase of these flowers is not very large, and most people can accept it. And these flowers can be different from roses, emphasizing individuality and being loved by young people.