Through swot analysis, Li created an antique girl image. She is taciturn, quiet, virtuous, hardworking, filial and independent. This vivid character image is loved and recognized by the audience. The video has a distinctive and unique personal style. Short-sightedness frequently occurs in Weibo on 20 16, and various videos emerge one after another. Most of the content is mainly funny imitation, and the homogenization is serious.
SWOT analysis is a method to analyze the competitive situation of enterprises and one of the basic analysis methods of marketing. By evaluating their own strengths, weaknesses, opportunities and threats in external competition, they can make a thorough and comprehensive analysis of themselves, locate their competitive advantages, and then formulate development strategies.