Who can give me a Nokia case based on market planning?

Since 1950s, Nokia has established trade relations with China. 1985 Nokia opened its first office in Beijing and started its initial development stage in China. In the mid-1990s, Nokia established a joint venture in China to realize localized production, and gradually developed into the main production base of Nokia in the world. In the new century, Nokia is deeply involved in the development of China's information industry by strengthening close cooperation with China in the latest communication technology, and is committed to developing China into a global talent base for Nokia.

As the mobile phone brand with the highest market share in the world (the shipment volume in 2003 was 65.438+0.8 billion units, accounting for 34.8% of the global market share), Nokia introduced many new machines every year, such as the low-end butterfly machine 2300, the high-end smart phone 9500, Nokia's first folding machine 7200, and the more exotic dual-keyboard 6820 (previously known as the big mouth crocodile by some netizens).

2005

65438+February, China Mobile Communications, Motorola and Nokia jointly launched the "Green Box Environmental Protection Plan-Joint Action for Recycling Abandoned Mobile Phones and Accessories" in Beijing.

165438+ 10, the Nokia "All Mobile Life 2006" conference was held in Beijing. Nokia's latest mobile devices, technologies, services and solutions were fully displayed at the meeting.

On, China Putian signed a joint venture contract with Nokia to develop and produce 3G mobile communication network products and solutions.

In September, the groundbreaking ceremony of Nokia Innovation Software Park was held in Hangzhou, and the strategic cooperation between Nokia and Zhejiang reached a new level.

In August, Nokia Chengdu R&D Center was established, Sichuan Telecom-Nokia Value-added Service Application Center was unveiled at the same time, and Nokia signed cooperation agreements with Sichuan Telecom, University of Electronic Science and Technology of China and Chengdu Digital Entertainment Software Park.

In July, Nokia and Hubei Wuhan Fangu Electronic Technology Co., Ltd. signed an international procurement strategic cooperation agreement, and the localization strategy was improved day by day.

In June, Nokia actively supported the "Long March to Help Students" charity activity and used technology to convey love.

In May, the first phase of Starnet Industrial Park was expanded, and the signing ceremony of the second phase was held in Beijing.

In February, Nokia China celebrated its 20th anniversary.

654381October 4th, the merger of four productive joint ventures was completed, and Nokia Capital Communications Co., Ltd. was established.

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2004

Nokia launched the first GSM folding mobile phone Nokia 7200.

Guangdong Mobile and Nokia jointly launched the "Push-to-Talk over Wireless" service.

Nokia China launched a volunteer activity to donate school supplies for primary and secondary school students in Tibet. This activity has been highly valued by company leaders and received positive responses from employees and partners in dozens of offices across the country.

Nokia sponsored the "International Diving Champion Tour" and presented 30 Nokia 6600 mobile phones to divers who went to Athens, wishing them "to gather their dreams and create more glories" at the Olympic Games.

Nokia launched the "Nokia Smart and Brave Club" in 22 universities across the country, including Hong Kong and Taiwan, to educate and advocate college students to establish a correct outlook on life, improve their overall quality, and enter the society in a healthy body and full of vitality.

In May, Homa, Chairman and CEO of Nokia? Ollila visited China and announced the expansion of Nokia R&D in China.

In April, the first Nokia Asia-Pacific integrated distribution center responsible for the logistics operation of network products settled in Suzhou Industrial Park. The establishment of the center indicates that China has become an important part of Nokia's global logistics and supply chain.

Since June 65438+10, Nokia has won the first place in the overall mobile phone market in China.

2003

Nokia announced that it will integrate its four productive joint ventures in China.

Nokia has set up a new business development center in the Asia-Pacific region, an enterprise innovation institution in Shanghai.

Nokia launched 15 mobile phone product * * in China, and won the first place in the GSM mobile phone market in China.

Nokia 3650, the first video mobile phone to shoot short videos in China market, was launched.

Nokia 6 108 launched the first product of its "Wonderful Pen" series.

Introduced the first music mobile phone Nokia 3300.

Introduced the first CDMA 1X mobile phone Nokia 2280, using Nokia's own CDMA chip.

Nokia signed an agreement with Huawei to authorize the other party to use WCDMA related patents, including manufacturing and selling WCDMA infrastructure on a global scale.

Nokia signed an 800 MHZ TETRA IP digital trunking communication network contract with Tianjin Public Security Bureau. This is the first TETRA IP network in China and the largest TETRA project in Chinese mainland at present.

Nokia and Beijing Zheng Tong Network Communication Co., Ltd. * * * set up Beijing Wireless Government Network.

Nokia cooperated with Hainan Mobile to build a GSM mobile network in Xisha, extending the network coverage of China Mobile to the southernmost tip of the motherland.

Hutchison 3G Hong Kong and Nokia * * * deploy the core network equipment of their 3G)WCDMA networks.

2002

Nokia and China Mobile signed a memorandum of cooperation in the field of mobile data applications. The specific cooperation content of the memorandum will involve 3G-oriented data services, such as multimedia messaging service (MMS) and location-based service (LBS).

Nokia and Fujian Mobile successfully sent the first GPRS-based multimedia message in China on the whole network by using Nokia 7650 mobile phone.

Hong Kong CSL Company chose Nokia multimedia message service Solution to launch the first multimedia message service in Asia.

Nokia and the leading operators in China have successfully completed the roaming and interconnection of the first multimedia message service (MMS) based on GPRS network in Asia.

Nokia opened the first 3G WCDMA packet data telephone in China based on 3GPP R99 200 1 standard through its 3G commercial network and dual-mode terminal on the experimental network in Beijing, China.

Nokia launched Nokia 36 10 for the Asia-Pacific market, which is the first product designed and developed by Nokia Product Development Center.

Nokia D500 multi-service access platform became the first approved next-generation broadband access product in China.

Nokia launched the Nokia 7650, which is the first image mobile phone with a built-in digital camera in the domestic market.

Nokia Hangzhou R&D Center officially opened, and worked closely with local R&D partners in 3G R&D. ..

Nokia and ZTE successfully completed the interoperability test (IOT) of WCDMA system based on 3GPP R99 in March 2002 in Beijing.

200 1

200 1 Nokia's exports from China exceeded 2.5 billion euros, and it continued to maintain its position as the largest exporter in the industry.

Nokia is the first country to sign a memorandum with China Mobile, and China Mobile supports an open mobile framework to ensure a complete global mobile service market.

Starnet (International) Industrial Park, the first world-class high-tech industrial base established by Nokia in China, announced its opening.

Nokia and China Network Group * * * launched mature products based on broadband network for the first time.

Nokia, Fujian Mobile and Shaanxi Mobile took the lead in deploying Nokia's innovative location service solution in China.

Nokia released the first full-featured mobile phone designed for China.

Nokia took the lead in passing the 800MHzTETRA equipment model approval test of the Ministry of Information Industry. Nokia and Hubei Quantong Telecom Co., Ltd. opened the first officially operated 800MHz TETRA system test network in China.

Nokia has become the only manufacturer that can provide the world's smallest and most advanced TETRA terminal-THR 850 and TETRA system with Chinese function.

Nokia and Fujian Mobile built the first multimedia message service trial network in China in Quanzhou, Fujian, and successfully sent the first multimedia message on the existing network.

2000

The world's first GPRS network compatible with the latest commercial standards was launched in China.

China's first large-capacity I-series switch system settled in Fuzhou.

Signed the first commercial WAP contract in China.

Signed the first WAP service based on GPRS in China and even in the world.

Take the lead in introducing IP and WAP technologies into digital trunking system.

Nokia D50e is the first DSLAM product in China to obtain the certificate of network access from the Ministry of Information Industry.

1999

The first WAP mobile phone Nokia 7 1 10 was launched in China.

Cooperate to establish the first domestic next-generation Internet Ipv6 experimental network.

Providing Taiwan Province Province with the first GPRS network in Asia.

Cooperate to establish WCDMA experimental network.