At present, there are 284 food production enterprises in the county, such as biscuits, instant noodles, starch, candy, soy milk powder, meat products, vegetables processing, etc., with fixed assets of 65.438+0.57 billion yuan, employing nearly 40,000 people, and processing 2.8 million tons of various foods every year. The annual output value of the food industry exceeds 6 billion yuan, and the annual profits and taxes paid to the state are more than 400 million yuan.
Today, Yishui food has reached more than 500 varieties in ten series, which are sold well all over the country and exported to more than 30 countries and regions, resulting in great economic and social benefits.
In 20001and 2004, Yishui county was rated as "National Strong County in Food Industry" by the National Food Industry Association, and five products, such as Zheng Hang brand biscuits, Qingyuan brand series foods, Luzhou brand high maltose syrup, Luzhou brand isomaltooligosaccharide and Deli brand soy milk powder, were successively awarded the title of "Shandong famous brand products".
The purpose of this reorganization of food production enterprises is to further consolidate the qualification foundation of Yishui food industry, enhance the image of "food city" and expand the follow-up development space of Yishui food industry. The focus of the rectification is two themes:
First, further improve the software and hardware construction of enterprises and government functional management departments, and comprehensively improve the quality management level of Yishui candy, biscuits and other food production enterprises.
The second is to strengthen the in-depth business cooperation between quality supervision and functional management departments such as industrial and commercial administration, environmental protection and health administration, and comprehensively promote the food quality and safety market access system while ensuring the source of production, so as to provide consumers with a safe and secure consumer market.
As the competent department of this rectification work, Yishui County Bureau of Quality and Technical Supervision will not only perform the government supervision function, but also actively carry out a series of technical services to help enterprises improve their production and operation level as soon as possible, so that the majority of food production enterprises can meet the requirements of qs certification as soon as possible.
The glory of Yishui candy industry used to break the encirclement of Fujian Jinjiang candy cluster and Guangrao candy cluster, galloping around and becoming a force to be reckoned with in the domestic candy industry. Unfortunately, monohydrate candy has not won the national famous enterprises and brands (even the influence of Yipin Manor is very limited), but it has won the market because it is located in the starch sugar production base and the raw materials are cheap. As for product innovation and marketing innovation, it is impossible to talk about it. When foreign enterprises gradually grasp the cost advantage (especially the recent continuous decline in sugar prices), Yishui candy will gradually lose its competitiveness.
Another important factor affecting Yishui candy is that Yishui candy is basically a low-grade candy, which can have a broad market when people's consumption level is low and their consumption awareness is poor: there were a lot of daily consumption and holiday consumption at that time. But the holiday consumption of candy is getting lower and lower, just some wedding consumption. Daily consumption has gradually become high-end and high-quality, and people, including children, have lost interest in ordinary candy, and everyone has begun to pay attention to the leisure and nutrition of candy. Faced with such demand, how many people choose Yishui candy?
The dilemma of Yishui biscuits is the collective loss of pasta processing industry. Once upon a time, pasta was an important product for people's daily consumption and holiday visits. You can make instant noodles or biscuits when you are busy at work, and you can bring boxes of instant noodles and biscuits when you visit relatives and friends, which is both affordable and face-saving. With the improvement of people's living standards, such days have gradually gone away, so the market of pasta industry has not grown synchronously with the growth of people's economic level, but has gradually declined.
On the one hand, the decline of biscuit industry is the impact of substitutes. In recent years, dairy products have gradually entered people's lives, and the proportion in people's food consumption is getting higher and higher. Looking at the wholesale store, we can feel that biscuits and instant noodles were mainly placed in front of the store in the past, but now milk and drinks are mainly placed. From the rapid development of Mengniu and Yili, we can also see the trend of milk replacing biscuits and other pasta. This is a difficult reality that many food production enterprises can't avoid. And with the improvement of people's lives, there will be more and more substitutes.
The decline of biscuit industry on the other hand is the diversification of consumption. In the past, due to various factors, people's consumption choices were very low, just a few varieties. Now, due to the change of policy, production and circulation conditions and the transmission of information, consumers have more consumption choices, more snack foods, and some biscuits and cakes have been cut off.
Another aspect is the rise of real estate products. Some time ago, there were no local biscuit manufacturers in many places, so Yishui biscuits entered various places without barriers, especially in the markets of Northeast China, Hebei, Henan and Northwest China. However, in recent years, local people have seen the characteristics of low technology content and low investment in the food industry, and have started food processing in succession. In the past two years, the production capacity has gradually appeared; The biscuit industry generally has the characteristics of strong imitation and serious homogenization. When there is little difference between taste and quality, price becomes an important selection condition. However, local enterprises have low logistics and distribution costs and unique advantages in price, and local people often have a sense of intimacy and trust in local food. This has caused Yishui biscuit enterprises to lose many markets.
The environment above the biscuit industry will slow down the growth of various enterprises. The growth rate of Kangshifu biscuits is much lower than that of its drinks, so the investment and construction of drinks are gradually increased; Dali Food, a domestic baking giant, has also invested hundreds of millions of yuan to launch drinks. All these indicate that the biscuit industry will encounter great development difficulties.