The regional factors that must be considered in the design process of display cabinets mainly refer to the shape and size of display cabinets and how to arrange the positions between various parts. The initial perception of these characteristics is the primary factor that should be considered in the design process of display cabinets.
Of course, regional factors also include the fit between the display cabinet and the placement position, the coordination between the color of the display cabinet and the underwear series products, the placement position, lighting and so on. This is consistent with the concept of chromatics, which helps to make the collocation of various colors more harmonious, and determines whether the visual sense to users is solemn or not based on product positioning. Modern? Fashion? A new generation? Or other positioning is the main way of color coordination in showcase design, which is embodied in the fact that the coordination between products and showcases should give people a logical feeling, rather than being completely different from each other, which will make it difficult for consumers to deeply remember your products in a variety of store information.
2. Aesthetic factors
Secondly, people's aesthetic factors should be considered, which is mainly reflected in the balance and stability of the relative position of the display cabinet itself and the relative position of the display cabinet and the place where it is placed. Only with excellent stability and balance can we better convey the meaning that the brand wants to express to consumers. The overall feeling can be divided into many kinds, such as relaxed and cheerful or elegant and solemn.
Then, in the process of showcase design, Yang Shen showcase team should not only pay attention to the above two factors, but also pay attention to the coordination of stores, brands, products and users, design showcases better from point, line and surface, and make creative showcases with innovation-driven mechanism, so as to make brands stand out in stores.
After solving these rare problems, the design of display cabinets should be improved in details, such as solving the practicality of display cabinets, facilitating the operation of brand promoters and facilitating consumers to see and obtain product information; For example, to solve the environmental protection problem of display cabinets, as a store, display cabinets directly contact a large number of people, and their environmental protection must be done well; For example, the display of goods, there is another key point:
3. Display factors
Brand is not only the object of display and sales, but also these goods are integrated into the atmosphere of the store and play an indispensable role in the store. The display layout of goods not only reflects a kind of static information in the store, but also transforms it into visual dynamic information to a great extent, which affects consumers' consumption behavior. Therefore, the design of the display cabinet should be integrated with the product display, so that the sales smell of the product can be revealed between the display cabinet and the product display, so the successful product display and display cabinet itself is also a kind of ".
On the premise of mastering the display information, the design of the display cabinet is based on the following principles:
It is necessary to classify the main products and the main products, classify the high-end, mid-range and resistant products, and have clear priority principles in furnishings, giving prominent positions and strong visual feelings to key products.
Only by fully considering the above problems, communicating well and designing the showcase step by step can we make excellent products.
The principles in the design process are as follows: first, the designer should stand in the same angle as the operator and establish the design consciousness and concept of taking customers as the core; Second, although the customer is the main body and the display case and the goods are the objects, the subject and the object should be integrated through design; Thirdly, it is necessary to make clear the carrier nature of the design showcase-whether the goods are soft or hard (note1); Fourth, we should understand whether the shopping mall is a big garden or a Suzhou garden. In order to make customers stop and watch, designers should design ideas step by step. Fifthly, the design and manufacture of showcase should ensure its reasonable cost performance-economy under the premise of ensuring quality. [ 1]
Design principle 1. Need to design communication and planning. Both operators and decoration design companies should fully communicate their needs, ideas and goals when designing display cabinets and shelves. Adequate communication is a necessary prerequisite and indispensable for window design. Without adequate communication, the originality, practicality, safety, culture and humanization of showcase design will be flawed.
1. Both parties should be very clear and confirm the intention and special needs of window design, so as to establish the design concept.
2. The design company fully understands the specific connotation of a merchant or a brand: namely, corporate culture: VI, CI, VIS；; Consumer demand drivers such as target customers' behavior, psychology, preference and occupation; The price, style, appearance, color and function of products provide creative design basis for the design concept of display cabinets.
3. Make a detailed on-site investigation, and investigate with the operators to understand the spatial position of the display cabinets in the shopping mall, as well as the hardware environment characteristics of the building structure and facilities (sky, ground, walls, columns, lighting, ventilation, passages, stairs, etc.). This provides a design basis for effectively using plane and space to display goods, attract customers and display brand image.
4. Work with the operator * * * to study the design characteristics and brand image characteristics of the showcase in the surrounding blocks, refer to and compare the design ideas and creativity, whether they are coordinated (theme color, lighting illumination, color temperature) and whether they have visual impact, and put forward the connection scheme of the showcase.
5. Contact and communicate with property management and safety management departments to understand the specific requirements of electricity consumption, fire protection, safety and environmental protection in shopping malls, and ensure that the quality requirements of design, manufacture and acceptance of display cabinets are met.
Because showcase props are the main carrier of displaying goods, just like furniture in the family, they should not only put clothes, furnishings and works of art as much as possible, but also have affinity and personality, showing a family's cultural level and style, and also showing a family's economic strength, so is the design of showcase in shopping malls. Whether it is a department store, a shopping center or a specialty store, the future development trend of competition is to position themselves towards their respective target markets, and to establish a warm and infectious space environment for shopping, entertainment and leisure for the target customers. Therefore, the design of showcase should be as elaborate as the design of furniture, grasp the design function of showcase, and integrate design elements with design ideas, concepts and creativity.
The design and manufacture of counters and display cabinets in shopping malls involve many factors. In order to pursue and achieve the ideal effect of commodity display, we should consider the design, manufacture, display and display functions of display cabinets and shelves from twelve aspects.
Commodity display is the most important function in designing display cabinets and shelves. Reasonable design can effectively extend the surface, line and space image of commodity display. Using the points, lines and surfaces of display cabinets, shelves and booths to separate and establish commodity display space is what we often call commodity space layout planning.
1. The relationship between the point, line and surface space composition of commodity display space and design points. Design motivation evaluation point:
(1) Analyze the relationship between the business area and the quantity of goods to be displayed. In various shopping malls, the size of business premises is often uncertain. Sometimes the area is either too big or too small. The area is too large, and there are not enough varieties to fill the exhibition space. The area is too small, which limits the display of goods. This requires the exhibition designer to carefully plan the exhibition space:
(2) Evaluate the hardware environment relationship between the showcase and the channel direction, stairwell and escalator plane position; Evaluate whether the showcase is on the main channel side or the sub-channel side; To evaluate whether the showcase is in a dead corner position in the whole store, the purpose is to clarify the overall image design concept and creativity, and to determine the design space structure and visual concerns.
(3) Analyze and clarify whether the commodity is soft or hard, analyze the geometric characteristics of the commodity shape, determine the corresponding relationship between the commodity and the point, line and surface geometry of the display cabinet, and design the specifications and display structure of the display cabinet and shelves.
(4) Evaluate the relationship between the geometric state of the two plane decorations of heaven and earth and the building facilities and equipment. For example, the ground is located at stair steps, slopes and geometric corners, and electrical facilities such as electrical switches, fire shutter doors, fire hydrants and grounding bolts, as well as cement beams protruding from the top, simulate ceilings and ceiling heights. The purpose is to effectively deal with the factors that are not conducive to design and connect the relationship between the top and the ground, such as display cabinets, display racks, display cabinets and so on. On the other hand, it also involves the safety of shopping malls and customers.
2, design ideas:
(1) Make full use of the spatial structure of the building's sky, ground, walls, columns and beams, and extend the surface and line of product display and brand image display as far as possible. If the merchandise display cabinet is located in the center of a store or escalator, it is necessary to make full use of columns to extend the display surface. If there are no columns, you can also mobilize the characteristics of materials, build walls without walls, build columns without columns, but consider the overall requirements of the height of the store.
(2) The display space should be sparse and dense, high and low, and the display level should conform to the visual effect of ergonomics, which should make customers feel comfortable visually and facilitate customers to browse and pass goods from far and near; In particular, it is necessary to combine the geometric characteristics of the appearance of goods, such as the specifications of men's wear, women's wear and children's wear of soft goods are obviously different.
As a designer and store manager, we should grasp the composition and design points of the point, line and surface space of commodity display space. Dealing with the points, lines and surfaces of exhibition space is actually the most basic work to frame the layout of commodity exhibition space.
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