The basic shape of the booth is the skeleton of the whole booth, which is the key to the formation of the great effect of booth design, especially for the effect of farsightedness. Designers regard the graphic part of corporate logo as the basic modeling element, and abstract, summarize and stereoscopic it, thus forming a design effect that fully embodies the characteristics of the enterprise, which is different from other booth modeling. This treatment not only highlights the visual effect, attracts the attention of the audience, but also deepens the audience's memory of the enterprise. The graphic symbols of enterprises fully reflect the spirit and industry characteristics of enterprises through symbolic images with clear meanings and simple shapes, which are convenient for relevant people to identify.
Seduce with "color"
Among all artistic expressions, color is the most likely to infect people's psychology and make people judge whether it is good or bad. Color design is the key link of booth design and an important factor of success or failure. While considering the exhibition time (season), exhibition place, lighting configuration and other factors, color design must take into account the enterprise and the exhibits, and choose and use colors according to the exhibits. The color design of the booth also has a simple principle. Too many color changes can easily lead to visual fatigue, but it can't achieve the outstanding and eye-catching effect.
"Harmony is beauty". As the color part of the exhibition hall design, it is easier to form a harmonious and unified visual environment of the whole booth by using the standard color of the logo and its approximate color. When visitors visit the exhibition, they will be infected by this harmonious and pleasant environment and get emotional pleasure. It is very important for exhibitors and visitors to visit the exhibition with a good mood.
Persuade people with "words"
Graphics mainly refer to text descriptions, charts, photo backgrounds, etc. It has the same important function as the exhibits. Designers always try their best to increase the intensity of transmitting information, mainly through the use of direct, concise, easy to understand, easy to identify and easy to remember pictures and words. According to the location of the booth and the flow direction of visitors, determine the size and orientation of the pictures and texts.
1. Harmony. Many people think that among all the laws, harmony is the most important one in booth design. A booth is composed of many factors, including layout, lighting, colors, charts, exhibits, booths, exhibits and so on. Good design is to combine these factors to help exhibitors achieve the purpose of the exhibition.
2. Concise. The more complicated the booth, the more likely it is to confuse visitors, and the less likely it is to leave a clear and strong impression. Concise and lively is the best way to attract the audience. Photos, charts and descriptions should be clear and concise.
Step 3 focus. The exhibition should be centered and focused. Focus selection should serve the purpose of the exhibition. Highlight key exhibits through location, layout and lighting. Don't set too many key points, just set one. Highlight and emphasize the main exhibits through separate exhibitions and spotlights.
4. Express a clear theme and convey a clear message. The theme is the basic information and impression that exhibitors want to convey to visitors, usually the exhibitors themselves or products.
5. Set up eye-catching signs. Being different can attract more visitors, make it easier for visitors to identify and find, and make an impression on visitors who don't walk into the booth. The design should be unique, but it can't be divorced from the exhibition goal and commercial image.
6. Design from the perspective of the target audience. Exhibition design should consider people, mainly the purpose, mood, interest, viewpoint, reflection and other factors of the target audience. Designing from the perspective of the target audience is easy to attract the attention of the target audience and leave a deep impression on the target audience.
7. Consider space. Designers also need to consider the number of booth staff and visitors. It should be designed through the layout, the use of the booth and the layout method.
8. People flow arrangement. Designers should set the style and taste of the booth by understanding the wishes of exhibitors. Adapt to what kind of person.
9. This booth is easy to disassemble. The booth structure should be simple and can be assembled and disassembled within the specified time. The construction time is usually decided by the exhibition organizer. Designers should know the construction time before they start designing.
10. Carefully designed, not easy to change. When designing, we should consider everything. Once the design scheme is discussed and approved, don't change it easily, especially in the later stage. Changes may delay the construction period, increase costs and even affect the opening ceremony.
Design within the budget. Budget is often a source of contradiction. There may be a big gap between budget and design requirements. As designers, we must accept the budget realistically and try our best to do the design work well within the budget.
In large-scale exhibitions or exhibition venues, there are often several brand exhibition spaces and some exhibitors share a small exhibition space, and the lack of lighting or lighting in this position increases the difficulty of booth and overall space design. This requires booth designers to make use of the existing space characteristics, try their best to change the unfavorable conditions and factors, and find and design according to the existing space characteristics, otherwise, the whole exhibition renderings design and exhibition activities will fail. How to make use of the existing unfavorable conditions to make the products more conducive to the effect display? First of all, designers should have the skills of space design, organization and control like architects, and make small booths "bigger" with the help of space characteristics. Specifically, the following methods can be adopted: 1, and small scale is adopted in the modeling design of computer booths. In a small exhibition space, such as the design of computer products, the shape and props of the booth must not be too large, but should be coordinated with the scale of the exhibition space to make the audience feel cordial and comfortable. 2. In order to make the reception desk of massage shop "light up", light box structure can be adopted. Using three-way plug-in frame structure, inlaid with yellow plexiglass and installed with straight fluorescent lamp can make the booth transparent and make people feel light and lively, which is more suitable for massage parlors and Chinese medicine health stores to attract the attention of the audience. 3. The space interface and display channel of the clothing store should choose bright colors of white or light color. Glass can be used more. The appearance of the wall shed or props and partitions is white and bright, which will increase the sense of spaciousness. Using dark colors will make people feel narrow and depressed. 4. The supermarket exhibition hall can adopt a combination of overall and local brightness contrast. If the exhibition hall is short, you can install a set of grid lights on the ceiling. Shoot lights, line up or form a grid. Or light the ceiling with slot lights. You can also use straight fluorescent lamps to make large-area luminous ceilings. You can also use advanced "electroluminescence" lighting technology to make the ceiling, walls and ground of the whole site light up. In addition, straight fluorescent lamps or neon lights are installed on the back and bottom of the wall display cabinet and the lower part of the booth. In this way, the design of the booth renderings will also make people feel wider, higher and more stereoscopic, changing the original sense of oppression and boredom. 5. The booth design of the wedding hall can appropriately reduce the number of display props. The exhibition hall is small, the density of exhibits must be small, less, and the passages should be wide to ensure the personal safety of the audience and make the exhibition hall look wide. 6. The sand table in the sales department should be simple and comprehensive. Whether it is the image of the booth or the appearance of props such as exhibits, we should try our best to be "whole" and "simple" and absolutely avoid complicated and trivial shapes. It must be bright, concise and generous to make people feel comfortable after reading it. This is particularly important. 7. Booths in Red Hotel do not need or use less decorative patterns, so they have less space but are more precise and focused. The exhibition hall is relatively small, so it is not suitable to use many large-scale and strong patterns, because these patterns will make people feel that the exhibition hall has been "changed" to be small and will usurp the role of the owner. You can use a few separate patterns (such as logo, theme flower, tail flower, etc. ), and the color of the renderings should be light. To display in a narrow space, we must choose the most typical and representative exhibits.