1. Convenience: The engraving shop on Taobao provides a very convenient purchase channel, so that consumers can easily buy engraving services at home without waiting in line at the physical store.

2. Price advantage: The engraving shop on Taobao is relatively low in price, because it can purchase materials in bulk, reduce costs, and there are no physical store rents, personnel costs and other expenses.

3. Quality and variety of service: Taobao lettering shop provides lettering services with different materials, sizes, shapes and seal types, as well as services with different processing methods (such as laser lettering, machine lettering and hand lettering). Consumers can choose the appropriate engraving service according to their own needs. This diversified choice and service also make the lettering shop on Taobao popular.