This is also the beginning of Qingdao International Animation Game Industrial Park. On September 29th, 2022, Shinan District officially announced that Qingdao International Animation Game Industrial Park was upgraded to Qingdao Meta-Universe Concept Industrial Chain Innovation Park.
The new name was set up in the park two days ago, and the old name that was removed has long been cleaned up. Not far away, the cool sea breeze is still sharpening the rocks of Fushan, and the sea is still repeating the rhythm of the times every day-ebb and flow.
Learn from the past. The main city is looking forward to combing the past development of Qingdao International Animation Game Industrial Park and other Qingdao animation game industrial chains, and realizing that this period is not a successful industrial chain exploration can still introduce some calm analysis for the future industry development.
In 2009, Qingdao International Animation Game Industrial Park became one of the six national and regional animation cultural and creative industrial bases awarded by the General Administration of Press and Publication. The natural beauty surrounded by mountains on three sides, the artificial lake with a total area of more than 10000 square meters, and the intelligent design scheme are unique in China, and are called "the industrial base in the deep mountains and the R&D building in the valley" by professionals.
One year after its opening, according to the specifications of official website, Qingdao International Animation Industrial Park has gathered more than 50 enterprises, including Korean Ted Animation, Beijing D5Studio, Kaku Youth Travel Channel, Qingdao Branch of CCTV Windmill Children's Art Troupe and Haier Brothers Animation Project, and there are more than 10 domestic famous enterprises.
In fact, as the "window" at this time, at the beginning, not only Shinan District was in a strong animation industry chain. 20 1 1 China Animation Group (Qingdao) International Animation Park Project signed a contract with Qingdao Economic Development Zone (now assigned to Xinfu on the West Coast). At that time, it was written in the press release that this project will develop into a national animation and game industrial park and demonstration park within three years, which means that the level and innovation of China will lead the industrial development trend. After the completion of the project, it is estimated that there will be 100-200 animation and game enterprises, with an average annual number of 300-500 visitors and more than 5,000 employees, with an annual comprehensive sales of 5 billion.
20 10 Chengyang district newly signed the animation project of Hong Guang, Taiwan Province province, China. Hong Guang used to be the world's largest OEM manufacturer of animation and cartoon technology, and nearly 80% of Disney's cute cartoons were produced by Hong Guang. A project in Qingdao is an attempt by Hong Guang to get rid of OEM and seek vitality. Since then, Hong Guang has failed to successfully transform and gradually declined. This is also the history of an animation industry chain. Prior to this, Chengyang also signed cooperation with CCTV Animation City and Qingdao Huaqiang, a big animation company. Wang Zhongyuan, the core figure and boss of Hong Guang, said in an interview with the media in Chengyang, "After many new projects are completed, Chengyang will become an important animation industry base in Asia and even the world."
Under the premise of wooing animation companies in full swing, the animation companies that have settled in have gradually shown signs of decline. 20 1 1 an animation company in Qingdao complained to the media that "excellent animation talents can't stay, 1 1 left in a year."
20 12, an online post entitled "Only five senior software engineers analyze the island city animation in the huge animation park" said "The Emperor's New Clothes", and the article wrote, "There are not many decent enterprises in the huge animation park. If you have to count, it may not exceed five. But some of these five small families have withered or will wither, and some have drifted away or will drift away. "
Since then, many news media, including CCTV, have reported the decline of Qingdao Animation Industrial Park. With the "departure" of a group of highly advantageous animation enterprises from 20 1 1 4 Park, Qingdao International Animation Game Industrial Park has long been misnamed.
When it opened in 2009, the development goal of the park was to have about 65,438+000 enterprises, more than 65,438+00,000 employees and annual sales of 5 billion yuan. However, according to the data released by Shinan District in 2020, the two districts add up to industrial parks-animation park and science park. The income of enterprises above designated size only reaches1.21.300 million RMB, and the total tax revenue of full caliber is only 300 million RMB. Because the scale of the Science Park is larger than that of the Animation Park, the housing rate of the company is higher than that of the Animation Park. Excluding the inflation during the period of 10, we can actually know that the annual sales of the animation park in 2020 did not reach the goal of strict working hours.
Regarding this matter, Shinan District faced up to the problem and made it clear that the economic benefit of the utilization coefficient of animation park and science park is not too high, which is inconsistent with the location advantage. Especially in the animation park, after 20 14, there are actually very few animation game companies in the park. The name of the industrial park has long been misnamed.
In 2020, Shinan District has a resolution on the transformation, development and renaming of Qingdao Animation Kindergarten. Let's take a look at China Animation Group (Qingdao) International Animation Industrial Park and Hong Guang, two super heavyweight new projects. In the sea of Wang Yang served by the Internet, the main city still only found their original signed manuscript.