What is window design?
As a visual expression, window design uses a variety of display props and display skills to show the characteristics of goods, and combines fashion culture and product positioning to shape goods into articles with aesthetic significance or symbolic products, thus achieving the purpose of brand communication and promoting sales.
What is the purpose of window design?
The purpose of window design can be summarized as follows: "The purpose of window design is to attract all kinds of scattered people in the street." This is the most straightforward interpretation of the purpose of window design and the most fundamental philosophy. Conversely, for a display designer, making a creative window is the purpose of his window design.
Rules to be observed in the process of window design
In the process of window design, three laws should generally be observed: first, the overall image finally presented should conform to the visual aesthetic feeling, that is, the composition form is complete and harmonious, the color application quality is elegant, and the lighting coordination is just right; Secondly, the visual focus of the window should be fixed on the goods, and the commonly used methods include focus color and accent lighting. Third, the window design must rely on brand culture, product characteristics and combined with seasonal trends, including popular colors and fabrics. Fourth, the window design must avoid similarity, be creative, and meet the concept of making windows.
Looking at Window Design from the Perspective of Color
Traditional window design is mostly form design, and form design, as the most basic design level, is mostly at the concrete level and is also perceived by most people. Therefore, if the window design is only a simple formal design, it is difficult to be innovative, and of course it is difficult to attract consumers.
Only things or ideas that can deceive the eyes can attract people, that is, color design. Whether it is the acceptance and speed of color by visual nerve or the optical illusion produced by color itself, it shows the unfathomable and intriguing effect of color design. Therefore, as a display designer, if you want to be different, you must learn to interpret your window with color.
Design angle of window design
In window design, we usually design colors from four angles: one is to highlight products and brands with focus colors; Second, the near-field color, that is, the color close to the window, is the color with the clearest visual perception except the focus color in the visual range; Third, the background color, as the name implies, is the color of the background, including the narrow commodity background color (opposite to the foreground) and the background color of the whole window; Fourth, the color of the environment, that is, the color of the environment where the whole window is located, is often related to the surrounding lighting, architecture and decoration.
Bian Xiao only showed you these. Early window design, whether at home or abroad, actually combined sculpture, engineering, architecture, semiotics or even theology or mysticism, so early window designers were regarded as intellectuals or philosophers, and their status was lofty. Until modern times, there was a division of labor among various occupations.
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