People have to examine what happened to the new forces one by one.
First, look at the three-level recall in China from the recall of new forces.
The above table is the official recall of new forces in the domestic market in recent two years, which basically covers three types of recalls in reality:
▎ First-class recall: serious defects, great harm and high cost. In reality, there have been many cases that endanger personal and property safety. Such as Takada airbag, suspension fracture, battery pack fire, etc.
▎ Second recall: Most conventional recalls have potential safety hazards, but no serious accidents have occurred, and the recall cost is relatively low. Such as bolt corrosion, instrument optimization, module upgrade, etc.
▎ Three-level recall: Under normal circumstances, the judgment of this defective technology is more complicated, and the manufacturer has a good attitude and is willing to take the initiative to solve it. Then the general administration may acquiesce in the "hidden recall" of manufacturers in its own way, such as Tesla's in July. Models? 3. The front axle motor is "upgraded on site".
Most of the disputes occurred in the first-level recall.
First-class recall generally directly leads to consumer casualties, such as Takada airbag, whose gas generator will explode in hot and humid environment, causing serious harm to the people in the car. For example, Tesla's suspension breaks and the ideal ball head comes out, which can directly lead to the normal driving of the vehicle or the sudden emergence of the wheel when a minor accident occurs, commonly known as "broken axle". If the batteries of Weilai and Weimar catch fire, the supplier's defective batteries may cause the vehicle to catch fire and endanger personal safety.
There are many reasons for the first-level recall, including supplier reasons, such as Takada airbag. The supplier's faulty products spread to tens of millions of cars of 34 brands around the world. The seriousness of the problem led to the direct bankruptcy of Takada, which was acquired by China's Sheng Jun Electronics. Tesla 20 19 recalled in China 14000 model? S, just one of the victims.
Even if it has a lot to do with suppliers, the OEM should bear the main responsibility. For example, from June 2065438 to June 2009, Weilai recalled 4,803 ES8s because the voltage harness of the supplier Contemporary Ampere Technology Co., Ltd. was improperly oriented, which would cause fire risk after being squeezed by boxes. In June 2020, Weimar recalled 65,438+0,282 vehicles. It is also the battery supplier who mixed impurities in the production, which increased the risk of short circuit and fire.
However, OEMs are also responsible for system integration and overall risk control. For example, Contemporary Ampere Technology Co., Ltd. said that the modules involved in the accident were customized, and the box group was provided by Weilai itself, suggesting that the responsibility lies with the manufacturer.
Fortunately, Weilai and Weimar recalled the problem model in time after discovering the problem, and they did not evade their responsibilities and incurred huge losses. For example, Weilai's recall cost is about 380 million, and Weimar's recall cost is also tens of millions.
However, not all first-class recalls are recognized and initiated by manufacturers.
Second, Tesla's two faces were criticized by Xinhua News Agency.
For example, Tesla's suspension of the recall in June 65438+ 10 seems to be an active recall, but it complained in overseas media that the "broken shaft" was caused by poor road conditions and consumer abuse in China. Even more bizarre, it even accused the China government of forcing it to recall, causing it to suffer "unjust imprisonment".
This bizarre argument immediately caused a rebound in the domestic media. Che Jujun also published an article on June 27th 10:
"Tesla recalled 30,000 models in China? S/X, but crying "forced" recall? |? Get together and smell. "
The article clearly pointed out that many Tesla owners suddenly broke their axles during normal driving, which had nothing to do with what Tesla called "consumer abuse". The insurance company in China refused to cover an accident in Beijing, and the on-site investigation found that the car had quality problems. Afterwards, the owner asked a third-party appraisal agency to evaluate, and the conclusion was also a quality problem.
A car owner in Shanghai was driving normally in the community and his axle was broken. How is this abuse?
There have been dozens of cases of Tesla's "broken shaft" in the country. Is it all the responsibility of the owner? Are insurance companies and appraisal agencies in China wrong about Tesla?
Moreover, in Germany, Switzerland, the United Kingdom and the United States, car owners reported that the axle was suddenly broken during driving, even including a car that had just driven 900 kilometers? 3。 Are car owners all over the world framing Tesla?
Regardless of Tesla, it is still a consistent tough attitude: there is no problem with the vehicle, which is caused by the owner's misoperation.
But its toughness, this time in China hit a nail. Faced with a large number of complaints and facts, the State Administration of Markets, after investigation and analysis, came to the conclusion: Tesla model? S and Model? X's suspension has safety defects and is ordered to be recalled.
Just out of respect for its brand, it was ordered to recall without public explanation. However, Tesla was ungrateful and openly boasted overseas, opposing the correct decision of the competent authorities in China.
This move even alarmed Xinhua News Agency.
165438+1October 3, Xinhua News Agency issued a document entitled "Tesla's malicious dumping of the pot is unreasonable arrogance to China consumers", pointing directly at Tesla's overseas deadbeat behavior and arrogant attitude towards China consumers, which is gratifying.
This is the first time in seven years that Che Jujun has seen the central media denounce the recall of car companies.
The last time was 20 13. At that time, the CCTV 3 15 party exposed the power outage of Volkswagen DSG. The next day, AQSIQ informed Volkswagen to recall the DSG fault, saying that if Volkswagen failed to fulfill its legal obligations, AQSIQ would order the recall.
On the same day, Volkswagen China issued a statement: Volkswagen will implement a "voluntary recall" to solve the DSG problem.
In fact, before this difficult recall, Volkswagen implemented various delay measures, including software upgrade and extended warranty period, but all of them were palliative. Even some car owners have experienced frustration and power interruption after replacing the entire gearbox assembly.
According to the statistics of Minghua Youdao Consulting Company, in 20 13 years, Volkswagen recalled three times, totaling more than 165438+ 10,000 DSG models, and made various technical attempts to reduce the probability of problems.
This is the first time that a recall has been ordered since the formal implementation of the Recall Regulations in June 20 13.
According to the report of Hubei Voice "Cars have something to say", 56% of the recall cases in China in recent ten years were ordered to recall, but only 44% actually recalled voluntarily.
Without heavy punches, some people will forget the basic rules of being corporate citizens.
Third, the ideal memories, the most hypocritical memories
Ideal is very popular these days, largely because of its suspension recall. In order to sort out the context, let's first sort out the known accidents according to the timeline.
65438+1October 3 1, a Li ONE collided with a BMW 3 Series in Xiamen, and the right front wheel of the former fell out.
Ideal did not respond, but began to develop new lower arm hardware internally.
On February 26th, Ideality replied to a KOL's query, saying that its lower arm was made of a new steel-nylon glass fiber composite material, which could ensure sufficient strength and low ball pin torque.
In May 1 1, a Li ONE hit the shoulder at a speed of 48km/h and the right front wheel fell off.
Ideal without the consent of the owner, with relevant information back to Beijing for investigation, and then released a response through the media: the design of the lower arm is reliable, and the owner's technology needs to be practiced.
On June 2nd, Ideal Factory replaced a new front suspension ball pin, and the disengagement force increased from 35KN to 50KN.
On August 9, a Li ONE on Xiamen East Road hit the isolation pier at a speed of 45 km/h, and the left front wheel came out.
On August 16, Ideality issued a statement: its suspension system is very safe and reliable, and all "broken shafts" are caused by accidents, none of which are quality reasons. The media can test and analyze it if they don't believe it.
On September 7, a Li ONE in Dongguan was driving and the left front wheel fell off. The owner immediately sent a video saying: It is walking normally without any collision.
In September 1 1, a Li ONE in Hebei suffered a "broken shaft" and was sent to Beijing maintenance center overnight.
10 On June 5438+05, a Li ONE in Zhuozhou, Hebei Province fell off its left front wheel on the road, which was an ideal accident in Gu 'an. The test vehicle was hit by the rear vehicle at a speed of 90 km/h when it turned around.
1 65438+1October1,it is ideal to announce the hardware upgrade plan, and the vehicle replacement pin will be 50KN before June 2. It is also said that all cars produced after June 2 have been equipped with new ball pins and there have been no accidents.
165438+1October 6, Ideality issued an apology letter, saying that after being criticized by the media and peers, it realized the mistake of replacing "recall" with "upgrade" and decided to formally file a recall with the General Administration of Market Supervision. However, the actual measures remain unchanged.
165438+1On October 7th, a Li ONE was off-axis in the street of Changsha in the middle of the night, and there was no abnormality or collision around it.
In the whole recall, the ideal problem exists:
▎ 1. Is the recall process legal and compliant?
On June 2nd, the replacement of the new ball pin was started, indicating that there was a problem with the suspension. Have you reported the analysis and investigation results to the national quality supervision department? Is the solution approved after the report? If it passed, why did a similar accident happen in the new suspension of trading on June 7 165438?
1 65438+1October1,Li Xiang personally admitted that the front suspension had design defects when answering the owner's question.
According to Article 12 of the Recall Regulations, if a manufacturer confirms that an automobile product is defective, it shall immediately stop producing and selling the defective automobile product and carry out a recall.
However, ideally, it was not recalled on June 2 or 165438+ 10/day, which was suspected of violating the law.
▎2. Is the spread of recall misleading?
16 On August 6th, even though he knew that the suspension was defective, he made a statement and vowed that his suspension was absolutely safe and reliable. Did he deliberately hide the truth from the public and mislead public opinion? It was later interpreted as "misjudgment", so who will pay for this mistake?
At the press conference of 1 65438+1October1,Liu Jie, the ideal vice president, said: "This hardware upgrade has been reported and communicated with relevant authorities, and users are upgraded in the way of hardware upgrade, so it is different from the recall due to the quality problems of the vehicle itself that everyone saw before."
165438+1October 2, a self-media published an article defending Li Xiang's ideal. On the one hand, he compared Li Xiang to a great man, on the other hand, he said, "In fact, this does not constitute a recall."
165438+1October 6, Ideality sent an apology letter, saying that it would be recalled.
Then, does the ideal administrator have the problem of "misrepresenting the imperial edict" and misinterpreting the state organs? Is there a serious problem of misleading the public in its communication department? ?
Can national laws and regulations be "turned into clouds and sheltered from the wind and rain" by a company?
▎3. Who has the final decision on the validity of the recall?
Ideally, the models produced after June 2nd have no off-axis accident of the front suspension because they are equipped with a ball pin with a pulling force of 50KN.
The words sound just fell,165438+1On the night of October 7, an unlicensed Li No.1 was off-axis again on the streets of Changsha.
Failure to get on the card means that it is a new car recently produced, and the off-axis phenomenon is similar to before. And there are no impact marks around, the road surface is smooth and clean, and there are no impact marks on the car body. The high probability is a natural off-axis event of bicycles.
The media close to the ideal said it was a flat tire.
KOL, such as Wan Chunlei on Weibo, questioned: The accident car in the video is in the lane line, so explain why the wheel in the picture is pressed. In the video, the tire does not leave the hub. Explain why the picture is distorted inward. In the video, the pavement is asphalt. Why explain that the pavement is cement? Why not release the video of driving recorder?
There are many signs that the ideal is repeating itself, not directly admitting the problem, but confusing the media. The letter of apology just published the day before is still there.
The key point is that if the accident of 1 107 proves that the bicycle naturally goes off-axis, then the ideal recall measure of "replacing the 50KN ball pin" cannot solve the defect problem.
Referring to the sagitar "blade beam" case, it is ideal or will need a second recall.
Fourth, the correct posture of memory? Wei Lai and Weimar had a fight.
As a new force, Weilai recalled the relevant vehicles after receiving three cases of spontaneous combustion in the battery recall case last year. In addition to the apparent loss of 380 million, he also "retired" a co-founder in charge of procurement, which can be described as an iron fist. What did these temporary losses get?
It has been more than a year now, and I have never heard of the case of spontaneous combustion of Weilai automobile.
And Tesla? After the deflagration accident of 20 19 Shanghai 42 1, it was stated that there was no system defect, which was caused by the failure of a single battery module.
In fact, during the two months from March to May of 20 19, Tesla reported five spontaneous combustion incidents worldwide. According to the American media business? Insiders reported that Tesla has been installing cooling pipes that may leak coolant into the battery since 20 12. Does it know the early models? S's battery cooling system is defective, but it continues to sell problematic vehicles.
Subsequently, NHTSA of the United States also investigated the defects of Tesla coolant, but Tesla refused to admit it so far.
Regarding the Shanghai 42 1 deflagration accident, it is clearly pointed out in the confirmation letter given by Shanghai Xuhui Fire Department that "the fire point is located in the battery system 15 and 16 modules". Do you mean these two modules? However, Tesla has shamelessly publicly stated that "a single battery module has failed."
You see, in order to cover up the problem and avoid the recall, it dares to deceive both Chinese and American government agencies.
After watching Wei Lai&; Tesla control group, let's take a look at Weimar &; Ideal control group.
It took Weimar only 23 days from the first fire accident to finding the problem and then deciding to take the initiative to recall it. As of165438+1October 4th, Weimar has completed the invitation to return 1282 vehicles, of which 85% vehicles have been replaced with new battery packs. It is estimated that all recalls will be completed before June 20th. 165438+.
Then, it took less than a month from the announcement of the recall of Weimar 65438 10 on October 28th to the completion of the recall.
What about the ideal? On June 2, the defective parts were secretly replaced, and on June 6, 165438+ announced the recall, which lasted for 5 months. If, as it said, it realized the problem from the first Xiamen accident, then it admitted that the recall took as long as nine months. Compared with Weimar's 23 days, there is a world of difference.
After the recall, Weimar's official blog and Freeman Shen's Weibo made no excuses, meaning that mistakes are mistakes, and actions are the best proof. Ideal not only washes white with KOL, but also compares itself to a great man and looks like a funeral.
The ideal Xiaobian is also regressing all the way in the comment area of the apology letter: Mercedes-Benz and Toyota are still recalling!
What about facing the problem and accepting criticism?
Jeju tubercle
Che Jujun firmly believes in one truth: what you say is not important, but what you do is the most important.
A brand claims that "there was no power battery safety accident in 16 years", but there were1/recorded fire incidents in the past six months.
Whether it is a new force or a traditional force, new energy has been identified as the general direction by the state. However, at present, new energy vehicles only account for 4.9% of all passenger car sales, which is far from Yan 'an.
The future is bright and the road is tortuous. All participants don't need to cross Chishui, just need their own demons. The so-called heart is heaven, and one mind is hell.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.