Misunderstanding of traditional industry network marketing to make money
1. Follow the trend
I follow the trend because I don't understand. I do what others do, such as blog, classification, video, SNS, group purchase, Taobao, Weibo, P2P and WeChat. As a result, I invested a lot of money and manpower, with little effect.
Burn
There are always business owners who think that doing online marketing means doing Baidu bidding, advertising and making a through train. Imagine, if online marketing is so expensive, why do so many people squeeze in? The reason why so many people enter online marketing is because of its low cost. As a result, traditional business owners have spent a lot of money instead, and most companies that really use the Internet to make money are very low-key. Because they have the most practical and effective methods and skills.
Ways to make money in traditional industry network marketing
Brand encirclement and suppression
People with a little historical foundation have heard of the strategy of encircling cities from rural areas, and the application of this strategy in online marketing is what interest SEO calls encirclement and suppression. How to do it specifically:
1, accumulating a large number of industry keywords. For example, if you are a water purifier, you must collect a large number of keywords related to your industry through Baidu Index, Baidu Drop-down, Baidu Related Search, Baidu Know, Industry Forum and Industry QQ Group.
2. Registered account: accounts of high-weight platforms such as Sina, Weibo, Baidu, Tianya, Douban and Xici Group.
3. Write 1000 soft articles for the industry keywords you collected.
4. Publish to these high-weight platforms.
This simple, direct and forward-looking brand encirclement and suppression has two functions:
1. Constantly amplify the communication effect of the brand. The more industry keywords are accumulated, the more industry keywords are published, and the better the effect is.
2. Resist peer attacks. Before doing online marketing, we must do a good job of the long tail of our own brand words. For example, if your brand is Chongqing Kym wedding, then you must occupy the evaluation keywords such as Chongqing Kym wedding and Chongqing Kym wedding in advance, and don't give your peers any chance to attack.
Baidu bidding
Traditional enterprises must do Baidu bidding, but doing Baidu bidding does not mean competing with peers for ranking. What we have to do is creative writing, not burning money to grab the ranking of Baidu bidding. We only need to appear in the top of Baidu's bidding. The key is to write creatively, and the source of creativity is the hidden needs of potential customers. It is very important to analyze the needs of industry users for creative writing.
B2B stores dominate the screen.
Traditional enterprises want to grab more users at low cost, and B2B stores are the first choice. Why: higher weight+accurate flow?
1. Now the store weight is generally 2-3. Sort out the long tail words of products one by one and send them to stores, and soon there will be a good ranking. After a large quantity, as long as you search for product words, it will be your information. This is the bully screen.
2. Accurate flow. People who are willing to browse the store are people who have a strong purchase intention, so that the conversion rate of customers who get your store screen will also increase.
Content-based search engine optimization
1, make a good ranking. Traditional enterprises must raise an SEO staff to optimize their official website, at least make their own core words into the home page to ensure that we can be seen when searching for product-related words;
2. Do a good job of content. SEO is no longer an era of internal chain and external chain. Website layout and content push have become important factors for potential customers to decide whether to pay the bill here. Therefore, an SEO with editing and copywriting ability is very important for traditional enterprise websites.
3. The website meets the needs of users. Desperate to meet all the information needs of website users, users use Baidu search keywords, not to buy products, but to search for information. Therefore, SEOer of traditional enterprises should do a good job in user data analysis, understand the information needs of users and constantly meet such information needs in order to stick to users; On the other hand, we don't care about the content collected by our peers, and we don't care about the free download by the outreach party. Let them come, and when they come, they will bring clicks to our website. The more content they browse, the more bounce rate of our website will be, and then the ranking will be improved.
WeChat, Weibo from the media
Wechat Weibo is used to increase purchasing unit price, increase purchasing frequency and improve operational problems.
For traditional enterprises, the core function of WeChat Weibo is interaction and direct dialogue with consumers. An enterprise depends on three points: service quality+product quality+company SNS image. There is no doubt that product quality and service, especially after-sales service, are crucial to the sustainable development of traditional enterprises. Many traditional enterprises and consumers are separated by middlemen, but the appearance of WeChat Weibo broke this intermediate link, and directly talked with consumers to collect more real feedback.
I have a friend who makes cosmetics in Shanghai. He has been doing it for five or six years. Many female customers bought his products after graduation, and now they are all mothers. Then the fans asked him backstage if he could sell some milk powder on the platform. Now his platform has milk powder to sell.
Forum community group operation
Since the birth of the Internet, the forum community has been the center of all public opinion. Post Bar, Tianya, Douban and high-weight local forums are the places that these netizens are most keen to go. Therefore, traditional enterprises must grasp this core point: the discussion attribute of online users. How to land specifically?
1. Establish your own industry forum. This forum must be inclusive and encourage users and peers to post. The parts that really need to be updated are the data center and the top soft text. If you can't run this forum, you can refer to Xiaomi community and Qikuo community and copy their operation methods directly. Of course, we should do everything possible to promote this forum: QQ group, Weibo group, local forum, industry forum, salesman group and so on. With traffic, there will be posts. This forum is cultivated, and its explosive power is amazing in the later period. Imagine that the information of the whole industry comes from this forum, and we can manipulate public opinion behind it and achieve whatever we want.
2. Accelerate the development of your own industry forum. The previous industry forums have zero weight and need the help of third-party communities or tribes to guide the flow.
(1) Nowadays, large forums can build groups or tribes independently, and use their weights to make several industry keywords, taking these keywords as group names. For example, if you sell tractors, then you can be a third-party tribe: tractor pictures, tractor getting rich, tractor policy and so on.
(2) Which forums do you go to? Establish Baidu Post Bar, Xici Community, Tianya Tribe, Douban Group and so on.
(3) These third-party forums are linked to their own forums. The closed loop of flow is formed, and the viscosity is continuously improved.
Traditional enterprises must do top-level design when doing network marketing. Don't blindly follow the trend, don't burn money, and apply any of the above six tricks to the extreme or combine them to the extreme, which will make you live a good life. Rest SEO knows a low-key enterprise. They only use QQ group marketing, with more than 5 million streams every year. They grabbed a point, enforced it hard, and the money came.