1. What are the precautions for applying to settle in Tmall?
1. This brand is very famous.
This alone makes many businesses unable to start, because the competition on the Internet is very fierce now, and it is not easy to gain popularity among many brands. Many businesses can't be popular by themselves. Only some brand professionals can improve brand awareness in a short time. Then, if businesses focus on making products and professionals help package brands, will it be easy to gain popularity?
2. There is no problem with the trademark and brand name.
In the past, some brands took many names similar to big brands in order to confuse the audience. But this is not feasible now. Not only do consumers have a certain sense of discrimination, but it is even more impossible for Tmall to let this brand that imitates others settle in, even if your quality is guaranteed and everything is qualified. There is also a trademark that must not be a pure pattern. Tmall can't recognize names. If there are these wrong brands, we must change them quickly.
3. The enterprise qualification meets the requirements.
Merchants who want to settle in Tmall must have a certain scale, but remember that if the brand is not their own, they must be authorized. If it is your own, the production chain must be complete. Then the product must have safety qualification, and the production and business scope is within the scope permitted by the state.
2. Several major changes in the latest Tmall entries
The categories of this change are mainly maternal and child, health care products and medicines, automobiles, beauty cosmetics, leisure and entertainment, motorcycle oil, sea cucumbers and services.
1). the leisure and entertainment category will be transferred to the local life service category, and the original evaluation criteria and related tariff standards will remain unchanged.
2) Requirements for adding motorcycle oil: Motorcycle oil franchise stores only accept new categories of self-recommended brands, and must provide the first-class authorization of the trademark owner.
3) Change of sea cucumber category: "Those who engage in fresh sea cucumber products need to provide proof of at least 5 offline stores." It is amended as "If the business entity engaged in fresh sea cucumber products is not a farmer, the contract start date of the purchase contract must be more than 6 months after the application for settlement, and the sales certificate in the last 6 months must be submitted."
4) Two categories of "oral care appliances" have been added to the category of cosmetics. Assessment criteria: the cumulative number of days with DSR (store rating) less than 4.7 is ≤280 days, and the store sales should reach 300,000 yuan.
5). Move the wedding/photography/video service from the service category to the "localized life service" category.
6) A new category "Cleaning/Food/Commercial Equipment" has been added to the category of household appliances.
The above is about the content of Tmall. At present, according to the market demand and development, Tmall stores are also expanding wildly, so Tmall will control the number of Tmall flagship stores and the proportion of certain types of stores, thus achieving a balance. According to different time, Tmall's investment requirements are also different, so it is very important to take a fancy to the timing.
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