"My dear, you fly slowly, be careful of the thorny roses in front. Dear, if you open your mouth, the fragrance of flowers in the wind will intoxicate you. " In this beautiful and lingering song "Two Butterflies", the producer holds a flower basket and puts it in the groom's hand. The bride and groom close their eyes and make a wish silently. Then, the bride gently untied the red ribbon tied to the basket and slowly lifted the lid of the basket. A dozen butterflies appeared in time and danced around the couple and guests.
The bride said emotionally, "Although I was psychologically prepared, I was moved by the beautiful scenery in front of me. I remember Dante once described a valley full of flowers in the Divine Comedy, where only real angels can live. Today's wedding is decorated with these butterflies, which reminds me of that beautiful place and my dream. "
More guests exclaimed: "I have never seen such a scene, so romantic!" Even some foreigners give thumbs up and habitually shrug their shoulders and say, "Great! (Wonderful) "
These colorful "elves" are rare in the north, and they are all rare and precious varieties, which were airlifted from distant Yunnan. Who is so addicted to it that he went to all the trouble to transport these butterflies here? You must think you are a girl who loves beauty and romance, right? Then you are all wet. This was done by a young man in his early thirties in Baoding. This young man is Zhang Jungang, the founder of Butterfly Dance and Butterfly Technology Consulting Co., Ltd.
Young people who love insects
Zhang Jungang, who grew up in the suburbs of Baoding, was playful since childhood, often "hanging out" between trees and grass, and "fooling around" with various insects such as crickets, butterflies, grasshoppers and longicorn beetles. By chance, he saw a butterfly specimen, and Zhang Jungang couldn't put it down because of that beautiful gesture. He decided to make one himself. So he took out his housekeeping skills, caught a butterfly, made a specimen, put it in the dictionary, and showed it off in front of his classmates. The envious eyes of his classmates inspired him to continue making butterfly specimens. He took great pains to make specimens. There are more and more specimens at home, and his production level is getting higher and higher, and the quality of specimens is also rising. As a result, many friends asked him for some specimens, and he gave them to them for free. At this time, he is still addicted to the pleasure of making specimens, and has not thought of the hidden business opportunities in these beautiful butterfly specimens.
If no one offered to buy his specimens, he might still be engaged in a stable job. As his butterfly specimens became more and more popular, many strangers came to buy them. "My first specimen was sold 10 yuan." The deal finally made Zhang Jungang see the opportunity.
When Zhang Jungang looked up information about butterflies on the website, a message once caught his attention: for environmental protection, Australia is not allowed to throw confetti when getting married, so many people adopted butterflies to fly. At that time, he was very moved, but he felt that butterflies were very easy to die, and it was difficult to ensure survival after long-distance transportation, so the idea just stayed in his mind. But an accidental opportunity made him break this hesitation. Once, he collected many live butterflies, but left them in the box. It took him two days to remember these butterflies, so he hurriedly opened one of the paper bags and the butterflies in it suddenly flew away. "I was surprised at the time." Next, when I looked at other paper bags, I found that all the other butterflies were dead.
I suddenly remembered the news that I had seen butterflies flying. "Maybe flying butterflies is not as difficult as we thought. Maybe we can achieve the purpose of flying by choosing the variety of butterflies. " In addition, flying butterflies, a very popular project abroad, is very romantic, and there are no competitors in China. Zhang Jungang decided to take a chance.
Flying butterflies open up new industries.
Flying butterflies sounds really romantic, but the process of fulfilling this beautiful dream is very difficult. As soon as the idea appeared, Zhang Jungang began to check the relevant information, find the predecessors in the butterfly industry, and learn the relevant knowledge of butterflies, but keep it secret. Whether flying live butterflies or making butterfly specimens, it is necessary to ensure the number of butterflies, so Zhang Jungang wants to fly butterflies from the south. "At that time, we thought it was simple and easy, so we did it, but when we really did it, it became more and more difficult, not as simple as we thought." The biggest problem of air transportation is how to prolong the life of butterflies. In order to determine what temperature is more suitable for butterflies to survive, Zhang Jungang began a boring experiment. He wrapped the butterflies in the refrigerator and set the temperature. Then he took them out every day to observe their condition and put them back. Until the butterflies die, write down the number, then adjust the temperature, add a batch of butterflies, and so on, and finally master the desired temperature data.
It's really not easy to do one thing, and Zhang Jungang has encountered another problem. Dancing butterflies are provided at the wedding. There is no legal date for marriage, and it is arbitrary, especially in winter, when all the trees are dying, how can we find a butterfly? Thinking that catching air freight in the wild is laborious and easy to destroy the complete appearance of butterflies, he decided to breed butterflies.
So, Zhang Jungang rented a piece of land in the suburb of Baoding and prepared to try to hatch butterflies himself. In order to find out the most suitable temperature, humidity and light for butterfly hatching, he started another experiment. It is conceivable that the experimental process failed again and again, and a batch of butterflies died. At that time, Zhang Jungang did not have Saturday and Sunday, but studied every day. "The butterfly itself is a particularly beautiful and delicate insect. Some people say that it is a bit inconsistent with my image. " He said with a smile.
Zhang Jungang is a "madman" in the eyes of his friends. He has done advertising business, started his own advertising company and worked in used computers. Zhang Jungang should have a lot of decent work to do, but he just fell in love with this line. "I'm not smart. I'm just an ordinary person. I just like butterflies. Even dreams are about butterflies. When I am awake, I collect things related to butterflies. "
After a period of experiments, he found that the cost of breeding butterflies in the north is very high and the output is very low. He had to look to the south and built two breeding bases in Guilin, Guangxi and Xishuangbanna, Yunnan. A large number of beautiful butterflies broke out and the effect was very good.
Zhang Jungang, who was full of joy, hit a nail when flying a butterfly. At that time, he prepared a lot of butterflies and put them in a paper box, which completely simulated the wedding scene. But after opening the carton, none of the butterflies flew, and even some butterflies picked them up and threw them into the air. They didn't like flying. If this problem can't be solved, butterflies can't fly!
Zhang Jungang began to improve the flying device. The current flying device is two flower baskets, one big and one small. Small flower baskets are used to put butterflies, and there is an observation net to check the number of butterflies. The big flower basket is to create a suitable environment for the small flower basket and ensure the effect of butterflies flying. The flying effect now is that after opening the flower basket, about one-third to half of the butterflies will fly out voluntarily at first, and the others will fly out one after another after about ten seconds. It can also be held out by the newlyweds themselves, or put on a wedding dress to achieve the best visual effect.
When he thought everything was ready, he immediately went to Beijing to start business operations. However, as soon as the market was built, the butterfly suddenly died. It was mid-June 2005, and it was very hot in Beijing. The company's receiving staff took the butterfly back and opened it. It was all dead. When Zhang Jungang was in a hurry. But the outer packaging makes no difference, and the butterfly has not been squeezed. He quickly contacted the ranch, but the answer was that there was nothing unusual in the goods. No choice but to send another batch of goods, hoping it was just an accident, but the goods arrived the next day and all the butterflies died. "At that time, my mind was blank, and it was still such a problem that I had been expecting for more than two years." If this problem can't be solved, we can't provide services to customers on time in the future, and the butterfly dance can't survive at all.
"I was confused and annoyed for a while and thought about giving up, but when I thought about it, the road came here and I couldn't stop." Only by actively trying to find a way, through many experiments, he finally made a sealed device, which provided a dormant environment for the butterfly and made it free from external influences. This device was used for the third delivery, and finally the healthy butterfly was delivered in time.
The flying of the purple butterfly and the success brought by "luck"
"As soon as we arrived in Beijing, we held a grand wedding. We are really lucky. " In April 2005, shortly after they arrived in Beijing, they contacted a wedding company. At that time, they were planning a big wedding show. After listening to Zhang Jungang's introduction, they were very interested and thought it would be a very attractive highlight of the whole activity, and named the activity "Flying Purple Butterfly". On April 12, this grand event was held in Beijing Kerry Center. "When there is no business, we are very worried. Now that we have business, we are worried again, because although we have done many experiments before, it is the first time to fly in the real sense, and there are many prospective brides and grooms on the scene, and there are also many journalists from major media. When they came up, it was a big scene, so they were very nervous. No one wants to go to this activity alone. Then everyone agreed to go together. " When we arrived at the scene, Zhang Jungang first found the site supervisor, and then he found the bride and groom. When we said that there would be a small ceremony to release butterflies during the ceremony, they showed a surprised expression and asked: Is it a real butterfly? Is it electronic? When they got a positive answer, their surprised expression turned into excitement, which they thought was simply romantic. Then, Zhang Jungang explained the operation process of flying butterflies to them.
The ceremony officially began, and Zhang Jungang and his companions crowded into the front row to watch. They were even more nervous when they heard the host announce that they would release butterflies. They thought, if the butterfly doesn't fly well, this person will be lost! And most importantly, I'm worried about whether I can continue this career. In case of failure, all the efforts of the past few years will be in vain.
He and his companions began to retreat from home, gradually retreating from the first row to the last few rows. They also heard the voices of the guests at the scene, all about "Is it a real butterfly?" And "This wedding is so romantic!" A kind topic, the hostess gave the couple a small flower basket with butterflies in the music, and Zhang Jungang's heart was in his throat. The bride and groom slowly untied the ribbon of the flower basket and opened the lid. The butterfly flew out and the scene suddenly became quiet. After a few seconds, thunderous applause suddenly broke out. "At this moment, I realized that if it is done, customers can accept this thing, and the rest depends on how we develop."
As for how to develop, Zhang Jungang has already laid the "abacus". "The main energy is to develop new products, such as true color series butterfly specimens and butterfly viewing houses, and try to expand the butterfly industry." In 2006, he plans to retire from the retail market where butterflies are released, and only provide butterflies for customers, instead of providing services in person. He will concentrate on breeding and provide enough butterflies for specimen making, butterfly release and live butterfly viewing houses. Zhang Jungang is not optimistic about whether a wedding value-added service company will be established. "We now provide high-quality butterflies to any customer who needs them. If we are a specialized wedding company, the market will be very small. I only do things related to butterflies. "
At present, the monthly turnover of Butterfly Dance Yangfei Butterfly Technology Consulting Company is less than 65,438+10,000. "I'm just well-off now and don't want to do too much. I just like doing it. I have to keep doing it, that's enough. "