1. Exhibition overview
Shanghai International Jewelry Fair was jointly sponsored by China Jewelry and Jade Jewelry Industry Association, Jewelry and Jade Jewelry Management Center of Ministry of Land and Resources, Shanghai Gold Exchange, Shanghai Diamond Exchange, Shanghai Gold and Jewelry Industry Association, Shenzhen Gold and Jewelry Industry Association and Shanghai Gemstone Industry Association, and was awarded as "Excellent Exhibition of Shanghai International Exhibition in 2008".
Figure 7-3-3 Opening Ceremony of 2009 Shanghai International Jewelry Exhibition
The 2009 Shanghai International Jewelry Fair was held in Shanghai New International Expo Center from May/KOOC-0/3 to May/KOOC-0/6, with an exhibition scale of 2/KOOC-0/563 square meters (up/KOOC-0/8% year-on-year) and 0/072 booths (up/KOOC-year-on-year) * * * A total of 425 companies from 22 countries and regions participated in the exhibition (the number of participating companies increased by 8% year-on-year), including 159 overseas exhibitors (up by 10% year-on-year) and 295 18 visiting buyers (up by 25% year-on-year).
This exhibition is the fourth jewelry exhibition held by China Jianbao Association in Shanghai. The scale and area of the exhibition, the number of exhibitors, the number of overseas exhibitors, the number of buyers visiting and the number of forums are the highest ever. Improve the activity content and service level; In many aspects such as buyer invitation, publicity and promotion, we have made a series of fruitful attempts; For exhibitors and buyers at home and abroad to find partners and suitable products, it provides a good opportunity and reference for jewelry enterprises to stock up and position their products in the second half of the year. This is a successful and complete jewelry exhibition.
2. Overview of the exhibition
2. 1 2009 Review of Highlights of Shanghai International Jewelry Fair
(1) Brand enterprises show their brand strength with product innovation.
Enterprises fully realize the coexistence of crisis and opportunity, and strive for survival and development in the crisis. According to the market demand, exhibitors made technological innovations, designed and manufactured more than 2,000 kinds of extraordinary innovative products, which attracted the attention of buyers and the media.
Lao Fengxiang, Old Temple Gold, Yayi Gold Store, Jewelry, Emerald, Chow Tai Sang Jewelry, Millennium Star, Baitai, Edkang, Anzu Zhiyun, Xingguangda, TTF, Huachang, Lu, Ricky, Yidalong, Xingtai, Lu Xian and Xiahu Mingzhu. In addition, with the globalization of network information, e-commerce has become a new channel for consumers to shop. The e-commerce exhibition area of the first China Jewelry Fair, composed of e-commerce enterprises such as Diamond Bird, Jiuzuan and Diamond Industry, covers an area of over 400 square meters.
(2) Global diamond suppliers gathered in Shanghai and became the largest diamond exhibition area in China.
Affected by the financial crisis, the demand for diamonds in European and American markets has fallen sharply, making the importance of emerging markets such as China's diamond consumption prominent. China government's policy of "stimulating domestic demand and consumption" has made diamond dealers all over the world look to China.
Shanghai Diamond Exchange (SDE) organized 27 member companies to participate in the exhibition, including Zuanli, Bailey Trade, Meijing, Jinghua and Tower Car, with an exhibition area of 3,000 square meters and nearly 100 booths. AWDC, the world exquisite diamond processing center, once again organized a delegation to participate in the exhibition, with an exhibition area of 400 square meters and nearly 30 booths.
The organizer has planned all enterprises dealing in diamonds in the same area, and the booth is uniformly marked with the image of "Diamond Pavilion", forming the largest diamond exhibition area in the pavilion. Diamond bare stones of various sizes, cleanness, colors and cuts provide wholesalers and retailers with rich choices. The "Diamond Pavilion" of Shanghai Jewelry Fair provides convenient conditions for enterprises to find diamond suppliers, carry out international cooperation and expand their business platforms.
(3) The most international jewelry exhibition.
In 2009, Shanghai International Jewelry Fair * * * attracted 159 overseas exhibitors from 22 countries and regions including Switzerland, the United States, Belgium, Israel, South Korea, India, Japan and Sri Lanka.
Shanghai's superior environment, convenient transportation and status as an international economic, financial, trade and shipping center have laid a solid foundation for the internationalization of Shanghai International Jewelry Fair. Shanghai Gold Exchange, Shanghai Diamond Exchange, International Platinum Association and International Palladium Association all set their headquarters (or China headquarters) in Shanghai, which provided convenient conditions for the international development of Shanghai International Jewelry Fair. Generally speaking, Shanghai International Jewelry Fair is the most international professional jewelry fair in Chinese mainland.
(4) The exhibition was extended to the watch industry for the first time.
China has become the focus of global luxury consumption, and international first-line brands have begun to explore the "China Road". Organized by Swiss Tianlong Group and represented by Louis Erard Louis Aide, AeroWatch Airo, Claude Bem ard Gebena, Cover Carval, Richeleu Beauty, Swiss Military Watch and Aigner Agner, 10 Swiss watch brands made their debut in the domestic market in the form of exhibitions for the first time.
(5) Jewelry characteristic industrial bases and jewelry markets in various provinces and cities actively participated in the exhibition.
Panyu Exhibition Group, Shuibei Exhibition Group, Hualin Exhibition Group, Suzhou Tang Wei Pearl Exhibition Group, Zhuji Pearl Exhibition Group and Donghai Crystal Exhibition Group gathered in Shanghai Jewelry Exhibition with outstanding advantages and obvious effects. Panyu jewelry enterprises mainly make foreign orders and have certain characteristics in style design and technology. Exquisite jewelry with international fashion elements is favored by buyers, and the on-site transaction is active, which improves the confidence of exhibitors to explore the domestic market.
2.2 Highlight publicity and strengthen the invitation to professional buyers.
(1) Do a good job in publicity.
In order to expand the influence of the exhibition and attract more professional buyers and audiences, the organizers have done a good job in media promotion. Organizers communicate with exhibitors repeatedly three months in advance, collect and summarize the information of innovative products such as new technologies, new processes and new designs, refine and sublimate them, and provide fair, informative and novel news materials for the media.
The organizers conducted in-depth exchanges and discussions with the media in advance, carefully organized a press conference, and made every effort to provide on-site media reception services for the exhibition. * * * Invited 70 media, placed hard advertisements in 26 professional newspapers and online, and published nearly 500 news reports and propaganda soft articles, which were strongly supported and praised by exhibitors. CCTV Morning News, news broadcast, news topic, Phoenix TV, Shanghai TV Station, Oriental TV News Center, Fashion Life, CBN, PPlive, Taiwan Province Times News and other media have widely reported the Shanghai Jewelry Show. Other key media include Xinmin Evening News, Morning Post, Wen Wei Po, Jiefang Daily, Jiang Shen Service Herald, People's Daily Market, China Business News, I Times, shanghai securities news, Shanghai Daily, English Edition of Shanghai Daily, Financial Times and other print media, and Complete Life Handbook.
(2) Strengthen the invitation to professional buyers.
In 2009, the organizers did a lot of work in inviting professional buyers. In addition to regular invitations, they also invited professional buyers. By providing free accommodation and shuttle bus to and from the exhibition hall for leaders of provincial treasure associations, stationmasters of quality inspection stations and 300 retailers, the number and quality of buyers have been improved, which has been well received by exhibitors and insiders and achieved remarkable results.
2.3 The related activities are colorful and well received by the industry.
In order to effectively expand the domestic market and standardize the industry, the organizers held rich and pragmatic business talks and professional forums during the exhibition. During the Shanghai Jewelry Fair, there were 1 1 major professional forums and activities, which was the largest number of various activities held over the years, mainly including:
Symposium between representatives of large jewelry enterprises in East China and some exhibitors and spectators
"Cultivating Market and Expanding Domestic Demand" —— Pearl Fair
"Cultivating Market and Expanding Domestic Demand" —— Diamond Fair
(Diamond) E-commerce Summit Forum
Diamond grading forum
National Jewelry Standardization Technical Committee: National Standard GB 1 1887 Publicity Meeting
Diamond promotion activities organized by Human Resources Development Department and Diamond Bird * * *
Fashion night in bazaar jewelry magazine
Diamond Trade Conference of India Jewelry Trade Promotion Association
China Jewelry Industry Development Forum
Taiwan Province Provincial Pavilion hosted a lecture on jewelry in Taiwan's Forbidden City.
3.20 10 Master Plan of Shanghai International Jewelry Exhibition
20 10 Shanghai international jewelry exhibition is scheduled to be held in Shanghai new international Expo center from April 9, 20 10 to April 2, 20 10, with an exhibition area of 23,000 square meters and booths10/00.
In 20 10, Shanghai will host the World Expo. The Shanghai World Expo with the theme of "Better City, Better Life" will attract a total investment of 45 billion RMB, which is both an opportunity and a challenge for the 20 10 Shanghai International Jewelry Fair. How to seek development in opportunities and challenges, the organizer will focus on thinking, and put forward the following plans and key work directions for the 20 10 Shanghai International Jewelry Fair.
3. 1 Pay attention to the overall planning of the exhibition and enhance the actual effect.
Shanghai International Jewellery Fair is sponsored and undertaken by China Treasures Association, and has a history of nearly five years. The scale of the exhibition has been steadily expanded and the exhibition level has been gradually improved, which has been widely recognized by the jewelry industry and has become one of the three major jewelry exhibitions recognized in China.
Due to the short development time and complicated factors, the planning and layout of the whole exhibition is not perfect. In addition to the Diamond Pavilion, Taiwan Province Pavilion, Shuibei Pavilion and Panyu Pavilion, the division of other exhibitors and the division of exhibits need further discussion and organization. Therefore, "innovation" has become an urgent problem before us. 20 10 Shanghai International Jewelry Fair will, on the basis of assisting the organizers of the Diamond Pavilion, Taiwan Province Provincial Pavilion, Shuibei Pavilion and Panyu Pavilion to make rational planning and organization, make efforts to enrich the connotation of the Diamond Pavilion, expand the extension of the Diamond Pavilion, and gradually form the Shanghai Diamond Exchange, the Belgian Antwerp Diamond Exchange Center and the Indian Diamond Exhibition Area. In addition, the "colored gems Pavilion" featuring Thailand and Sri Lanka, including exhibitors from Colombia, China, Taiwan Province, Shenzhen and Panyu, will also focus on the Shanghai Jewelry Fair.
3.2 Strengthen publicity and improve the influence of the exhibition.
Strengthening exhibition publicity is a necessary way to expand the influence of the exhibition. In the early stage of the exhibition, we will increase the publicity in the industry media and continue to expand the influence of Shanghai Jewelry Fair in the industry. At the same time, we will also increase the advertising in the mass media in Shanghai and surrounding provinces and cities, and publicize the highlights of the Shanghai Jewelry Fair in stages in the form of television, radio, internet, print and outdoor.
3.3 Enrich the content of the forum and increase communication opportunities.
20 10 Shanghai international jewelry exhibition will hold the following special forums, summits or seminars to increase the communication opportunities of relevant people in the jewelry industry.
(1)20 10 diamond industry development trend forum
Mainly for diamond wholesalers, finished diamond jewelry wholesalers, diamond inlay enterprises and diamond retail enterprises, * * * discusses the development trend of diamond industry such as trade mode, jewelry design and commercial promotion.
(2)20 10 colored gems development trend forum.
Mainly aimed at wholesalers in colored gems, jewelry wholesalers in colored gems, inlaid enterprises in colored gems and retail enterprises in colored gems, * * * discussed the development trend of trade mode, jewelry design and commercial promotion in colored gems.
(3)20 10 Shanghai Jewelry Designers Forum and Exhibition Area
Set up a jewelry design and jewelry designer exhibition area and hold a professional seminar on jewelry design. It is planned to invite jewelry designers from Taiwan Province Province, Korean, Japanese and other East Asian countries or regions to participate.
3.4 Strengthen international promotion and promote the internationalization of the exhibition.
Shanghai is an international economic center, financial center, trade center and shipping center, and it is also one of the most internationalized cities in China. The number of overseas exhibitors at 159 shows that we have laid a good and solid foundation and favorable conditions for accelerating the internationalization of Shanghai International Jewelry Fair. 20 10 we will continue to strengthen international promotion, intensify external publicity, and make steady progress towards an international and high-standard professional jewelry exhibition.
With the strong support of the organizers and the assistance of relevant institutions, organizations and media in the industry, as well as the continuous support and participation of jewelry entrepreneurs, we will adhere to the service tenet of "building famous brands and * * * seeking common development of the industry", carry forward the pioneering and innovative spirit, do relevant work conscientiously and pragmatically, and effectively build Shanghai Jewelry Exhibition into a trading platform, an information exchange platform, a brand promotion platform and an international cooperation platform.
2009 China Jewelry and Jade Jewelry Guide