In fact, everyone who knows ZTE knows that as one of the earliest car companies in China, ZTE pickup truck had a considerable market share in China before. After the pickup truck was listed as a truck in 2009, it was greatly restricted to enter the urban area. Then, in 20 10, ZTE's pickup truck sales plummeted, from the first place in the glorious period to the sixth place.
In order to recover the decline, ZTE began to export cheap pickup trucks to the Middle East market from 20 1 1 to maintain the normal operation of the enterprise. By 20 16, ZTE's domestic pickup truck sales have fallen out of the top eight. With the lifting of the ban on 20 17 pickup truck, ZTE regained the opportunity to officially launch the first mid-to high-end pickup truck owner that year, and returned to the fifth place in the list with an annual sales volume of 30,800 vehicles the following year. For ZTE, the importance of the owner is self-evident.
More refined design? The shape is more atmospheric.
According to "Car Circle", the new car exposed this time is a brand-new model of Terralord pickup truck, and its design is more elegant than the old one. A large area of chrome trim and blackened mesh create a more hard-core feeling from the visual effect. The wide lower enclosure and air intake design not only improve the visual center of gravity of the whole vehicle, but also give the new car a higher ground clearance, ensuring the passability under complex road conditions.
Big body? Long wheelbase
As a tool truck, pickup truck has higher requirements for carrying goods and people than SUV, so it is particularly important to judge whether a pickup truck is excellent or not. According to "Car Circle", the new owner will launch a short-axle model in the early stage, with the body size of 53411920/1845 mm and the container size of1530/1620/5/kloc.
Luxury interior design? Rich configuration
Not only that, but the interior of the new Lord has also changed a lot. First of all, the central control panel is changed from the previous suspended design to embedded processing, which looks more atmospheric. At the same time, the new Lord also changed the 1 1 inch full LCD dashboard to keep up with the trend. The center console and door panel are covered with a large number of light green materials, and the panel in the passenger driving area is decorated with diamond patterns, which significantly enhances the sense of fashion and grade in the cockpit.
In addition, the new Lord is also commendable in terms of configuration. The new car is equipped with practical functions such as keyless entry, one-button start, electronic handbrake, automatic headlights, LED fog lights and self-induction wipers. The car body stability control, 360-degree panoramic image and the addition of side airbags also improve the safety of the new car. It is worth mentioning that the new Lord has also given a very comprehensive comfort configuration, which not only provides leather seats, but also has functions such as front seat heating and ten-way electric adjustment of the main driving seat. This is also a rare configuration at the same level, which can better take care of the driving comfort of the members in the car.
Provide a variety of power? More torque
For pickup trucks, strong torque output and sufficient power can meet the complex usage scenarios of consumers. According to the top ten "rims" in China, the new owner will be equipped with 2.5T and 2.4T diesel powertrains, of which 2.5T has the maximum power110kw (150hp) and the peak torque is 360Nm. 2.4T maximum power 155kW (2 1 1 horsepower) and peak torque of 320 Nm, matching with 6-speed manual transmission or 6-speed automatic transmission. Of course, high-profile models will still provide part-time 4wd systems to meet the individual needs of consumers.
Lifting the ban one after another in various places? The pickup truck market has great potential.
Although China has become the largest automobile consumption market in the world, cars, SUVs and MPV models are the most popular in terms of market segments, and the presence of pickup trucks is not too high. Recently, in order to promote the optimization of automobile purchase restriction measures and stabilize and expand automobile consumption, relevant departments in various localities have introduced a series of stimulus policies, such as subsidies for new car purchases and the cancellation of restrictions on pickup trucks entering the city. According to the incomplete statistics of Che Yi circle, except Hebei, Liaoning, Henan, Yunnan, Hubei and Xinjiang, from 20 19 to the beginning of 2020, Jinan, Qinhuangdao, Tangshan, Jilin, Chongqing, Ningbo and Nanchang relaxed the restrictions on pickup trucks entering the city.
"Auto Circle" point of view: Generally speaking, the new lords exposed by ZTE can support the positioning of high-end pickup trucks in appearance and power configuration, and the comprehensive competitiveness of the models is also very strong. With the domestic automobile consumption stimulus policy and the relaxation of restrictions on pickup trucks entering the city in various places, the domestic pickup truck market will have a broader space in the future, which is also the main reason why independent brands such as Great Wall, Chang 'an, Datong and ZTE vigorously develop high-end pickup trucks. Dear friends, are you optimistic about the pickup market? Welcome to leave a comment!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.