Meng Jie home textile. Main home textile industry: the company is one of the leading enterprises in the domestic bedding industry, with products covering 8 categories and more than 2,600 varieties. It owns four independent brands, namely, America, Bao and Mi, and adheres to the business philosophy of "Love at home". It is the first company in the industry that owns "China Famous Trademark", "China Famous Brand" and "National Inspection-free Product" at the same time. From 2006 to 2008, Meng Jie brand bedding won the first place in the sales volume of similar products in the national market for three consecutive years. By the end of 2009, the company had 852 specialty stores and 865,438+00 counters nationwide, with a total of 65,438+0,662 sales terminals, including 245 direct outlets and 65,438+0,465,438+0.7 franchise outlets, with a total sales area of 65,438+0.3.

(2) Direction of fund-raising: The company invested RMB 65,438+0,786,5438+0,000 yuan, with an annual output of 300,000 sets of bedding and 800,000 production lines. After completion, the company's complete bedding production capacity will reach 543,800 sets, and the core quilt production capacity will reach1309,300 sets. It is estimated that the annual sales revenue will increase by 500,200 yuan and the profit will increase by 428,800 yuan. Invest in the direct network construction project with RMB 6.5438+0.8493 million, and plan to open five large-scale specialty stores in Beijing, Shanghai, Shenyang, Tianjin and Changsha; Lease 30 newly opened specialty stores and 60 newly opened counters in Shanghai and Beijing, and rectify the existing counters 100. It is estimated that the annual sales revenue will be 254.08 million yuan and the profit will be 3 1.44 million yuan.

(3) Advantages of backstage management: The company is the first company in the bedding industry to implement information management projects, and in 2003, it was selected as "Top 500 Enterprise Informatization Enterprises in China" by the Ministry of Information. After more than ten years of accumulation and development, an information management system with ERP, SCM, DRP and PDM as the main lines and enterprise call center and network e-commerce as the communication channels has been formed. In terms of industry, Meng Jie has outstanding advantages in the integration of logistics, capital flow and information flow, which greatly improves the operational efficiency of enterprises.