Kijiro's idea of inviting a star is strange. At that time, the snack advertisements on the market were keen to invite handsome guys and beautiful women to appear. The advantage is that the user groups are highly compatible, and the disadvantage is that the style is single, which is easy to cause aesthetic fatigue.

Mujiro leans a little on the sword. In addition to Na Ying's big sister, Xizhilang also invited Guo Jingjing, a diving sister. In addition to inviting stars, Xizhilang's advertisements are also good at magical copywriting. Advertising time is short, and the production plan is in seconds, which also determines that advertising should not only give the audience enough information in unit time, but also be accurate, efficient and easy to remember, thus generating cognitive value.

Xizhilang began to advertise in the media from 1994, which is undoubtedly the first wave in the advertising industry. Although there are a large number of advertisements in his family, they all have their own unique routines: brainwashed music is full of strange charm, and cool pictures reveal a little psychedelic atmosphere. Even some advertisements have now become the exclusive aftermath of the online world.

For example, Xizhilang's "astronaut" advertisement lingers in the ghost animal area all the year round, and up owners will take turns to dream with the ghost animal icon to make one beautiful subculture video after another. The root of all evil. This is not the top anymore. This is brain control. The famous copy of World War I, Jelly, I Love Yilang. It is equivalent to drawing an equal sign between Xizhilang and jelly products. This domineering is amazing.

Like copywriting, Xizhilang's advertisement also has a kind of honey confidence. Self-confidence is a necessary condition for brain control. If you can't convince yourself, how can you convince consumers? As mentioned earlier, Xizhilang is in the advertisement. Be good at using stars, copywriting and hot spots as a whole. But these three routines are just means, limited to the level of "technique".

The core of Xizhilang's becoming the king of brain control today lies in his grasp of the "Tao" of advertising, which is steady, accurate and ruthless. Let's go back to the product itself. For most people. Jelly, a snack, is neither a necessity of daily life nor a high-frequency consumer product. I've never heard of anyone who doesn't eat jelly.

What's more, most snacks are simply a derogatory term in contemporary life, which means unsafe, unhealthy, addictive and fattening.