Rural tourism is a kind of special tourism product with clear connotation and extensive extension in all tourism product systems, which needs to be met at the same time? Occurred in the countryside, with the countryside as the main attraction? Two characteristics, which are also the basic value of rural tourism and the core attraction to tourists. It's so hot, here is the beautiful countryside tourism planning and design that I arranged for you. You are welcome to refer to it.
Premise: there must be two brushes to develop rural tourism.
With the increase of urban population, the countryside has become? Old, weak and young? what's up Endorsement? Although the development of beautiful countryside has been getting better and better in recent years. But it is undeniable that a large number of villages are still in poverty.
In the past two years, due to rural tourism? Is it hot? Many villages also want to change the status quo of rural areas through rural tourism. However, rural tourism can't be done just by doing it. To do rural tourism, we need two brushes, that is, a relatively beautiful rural environment, or enough facilities beyond other villages, that is, enough investment to change the congenital deficiency.
Orientation: Rural tourism will be a medium-high quality leisure product.
Talking about the development of rural tourism system from the perspective of planning and design, it is impossible for a single farmer to operate spontaneously.
No matter whether the government or developers invest in developing rural tourism under the current conditions, it can no longer be considered as a simple and extensive thing from the beginning. Relying on the location advantage, the rural tourism products with per capita one-day tour packages in 20 yuan and 30 yuan are caught in a dilemma because of fierce competition, the inability to upgrade old products, the difficulty in entering new products and the high cost of external integration, which are the main factors leading to relative stagnation.
From the experience of Taiwan Province Province or abroad, rural tourism is not a low-end product, but because of the relative backwardness of rural areas in China, rural tourism has become synonymous with low-end and cheap. In essence, this situation has gradually changed with the upgrading of many local markets in China, especially some rural areas with resource advantages, which have become tall destinations.
Of course, this does not mean that low-end products will die out in the future. As long as there is demand in the market, low-end products will still exist for a long time, but their living space will be squeezed and stay in relatively marginal areas.
Rural tourism is a kind of special tourism product with clear connotation and extensive extension in all tourism product systems, which needs to be met at the same time? Occurred in the countryside, with the countryside as the main attraction? Two characteristics, which are also the basic value of rural tourism and the core attraction to tourists.
From the above concepts, we can easily know that if the attraction of rural tourism is only because of its low price and low quality, it will inevitably be difficult to last. The essential attraction of rural tourism lies in providing tourists with a distinctive rural theme and rich connotation, especially the personalized spiritual experience is the main demand for product consumption. What needs special explanation is that this kind of products with distinctive rural themes does not mean that the quality of rural tourism products can be low and the conditions can be simple, but that the products should convey the inner artistic conception of simplicity, sincerity and homesickness in rural culture; In terms of service, it may not be as well documented as standardized products, but this kind of folk' humanistic emotional communication', the profound and infinite spiritual comfort contained in homesickness, and the pure feeling of green simplicity are the core values of rural tourism that all standardization can't match.
From this point of view, rural tourism products that can be operated for a long time should at least meet the requirements? Good environment, connotation? Two elements, this form of product, isn't it high quality?
Trend: product segmentation and cross-border rural tourism are the main directions.
Economic growth has slowed down, paid vacations have been implemented, and the growth of ticket income scenic spots has been weak. Has it passed? Traveling here? When urban groups enter this stage, weekends and long holidays every day will become a part of their lives, and rural tourism around big cities will become the most common and popular product form.
In short, when the rural concept is completely divided by fierce market competition, product segmentation will appear. In the early stage of rural tourism, what both operators and consumers want first is how to dig deep. When the resources of agriculture, rural areas and farmers are excavated to a certain extent, there will be deliberate and divorced from the masses. At this time, there will be finely classified products and cross-border collocation.
Product segmentation is the product content directly or indirectly derived from rural tourism based on the characteristics of its own environmental resources. The subdivision here is not only in the broad classification of rural tourism products, but in a narrow sense, in a certain subdivision direction. For example, theme farms with organic cultivation and style characteristics, such as Italian farms and so-and-so wineries; Or a special function gathering based on a specific group of people, such as parent-child and wedding; Or in the case of occupying superior resources, subdivide product levels according to market consumption.
Cross-border, relying on the rural environment and integrating with the owner's own advantages and background resources to realize1+1>; 2 upgrade. It should be said that the country is a very versatile coat, which depends on whether you wear a coat or really rely on it to keep warm, which determines the proportion of rural tourism.
Whether it is subdivision or cross-border, it will no longer be a narrow category of rural tourism, but will increasingly move towards comprehensive development. Of course, as a benign and rational comprehensive tourism development located in the local environment, it will be inseparable from the aborigines. If handled properly, it will be not only glamorous but also warm.
Method: rural landscape? Three steps? promote
In addition to the quality of rural facilities, the most important factor restricting the development of rural tourism in most parts of China is the poor landscape environment in villages (especially towns). Rich villages and towns, like cities, are mostly cement roads and neat tile houses in new countryside. All the places that can be planted have been reclaimed, and ornamental crops have been planted. Otherwise, it's really not very aesthetic. Local governments and joint investors have established many comprehensive bases. The government invested in the transformation of some public nodes in suitable positions on the line; The governments around the scenic spots support motivated farmers to transform a number of farmhouse music (or rural tourist spots).
Among them, the base is not only the nerve endings of supporting services extending to the countryside, but also a group of well-paid rural houses built by slightly powerful investors. According to the characteristics of various bases and investors, the bases have different styles, but they are laid out in a county: self-driving RV camping base, container house base integrating modern art and graffiti painting, and mountain resort base relying on organic tea gardens? The base itself has a certain function, radiating the active products in the surrounding countryside through the base, such as mountaineering, picking and cycling?
As an obvious supporting content, nodes should be put into construction under the leadership of the government. Nodes are integrated with observation decks, parking lots, toilets, small service stations and traffic signs. On the premise of not completely improving the urban landscape, we should start from the local area, introduce some tourism service functions and consciousness, and incorporate them into urban and rural planning and new rural construction. Do more places with money and less places without money, and give tourists a chance to stop.
Farmhouse, let farmers do it themselves, certainly not. It is difficult for farmers to know what tourists in the city want. At least the renovation and design of farmhouse music should be checked by the government, and it is even better for the government to hire a suitable design company to make a plan to support farmers, and the service should also be trained. These are the most basic things. Again, you don't have to use a lot at first, but you must be effective to take the lead.
Farmer: Two things need to be done well.
China is a typical dual structure of urban and rural areas, and its polarization is extremely serious. Objectively speaking, our farmers are different from foreign countries and have been at the bottom of society for a long time. Although many farmers are already relatively superior in economy, there is still a big gap with the requirements from concept to awareness, or they may be unknown. At least in our cognition, we rarely see the classic examples of farmers' successful independent development.
Curve means that in the whole industrial structure, the government and farmers have laid a certain foundation, and large-scale and systematic industrial upgrading and development should at least introduce dominant enterprises operating in local agricultural industries, or external investors, whether led by enterprises or? Enterprises+farmers? Only in this way can we have the opportunity to embark on the road of benign and progressive industrial development, which in turn will affect farmers and the effect will be better.
In addition to operating farmhouse music, more farmers should do two things well in the big pattern of rural tourism, namely: providing? Homesickness service? Realize the supply of green organic agricultural products.
Service is an important content of reflecting local culture and homesickness, and it is also an important feature of rural tourism. We can always encourage and even reward rural surplus labor to participate in tourism development, provide first-line or even second-line services, provide rural tour guides, catering receptions, and display handicrafts. With good awareness, room hygiene and safety protection is always possible.
Green organic agriculture is determined to vigorously develop rural tourism. We suggest that the future trend must be to take the road of green ecological agriculture and leave chemical fertilizers and pesticides to those agricultural counties. In small and beautiful villages, the combination of green organic agriculture and rural tourism will certainly have better benefits. In these aspects, farmers are guided to the road of green agricultural industry through the government. Recently, create a good rural tourism environment and sell organic agricultural products directly to tourists; Far away, the government endorsed local green agricultural brands, and high-quality agricultural products can now be easily sold to all parts of the country through e-commerce platforms, which is also suitable for farmers inside and outside. It's just that the painful period of transformation needs the government and major investors to use a good mechanism to resolve it.
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