There are many packaging design methods such as deformation, extrusion, overlapping, reorganization, addition and decoration to reflect its cultural connotation, and its specific image characteristics can be reflected in packaging style, style, graphics, color, text, materials and other aspects.

Packaging design has different styles and forms, from primitive and simple folk packaging to avant-garde and modern creative packaging, from simple traditional packaging to gorgeous and even extravagant packaging. Even white wine bottles with the same packaging style can be designed into rough and vigorous or exquisite and feminine bipolar styles. All kinds of packaging can have different designs in size, length and width, and people can choose freely from them, which leads to the uncertainty and ambiguity of packaging fashion tendency.

In the appearance of packaging, traditional packaging methods and concepts have also been challenged and impacted. Looking at the packaging and appearance of liquor alone, it is full of strong personalization and diversification, all-encompassing, transparent, half-covered, complex, simple, extensive, long and narrow, or hierarchical, or staggered.

In the packaging structure, from comprehensive clarity to fuzzy decomposition. Deconstructed the unique structure designed by traditional three-dimensional composition method, combined plane modeling with three-dimensional modeling, reconstructed the structure of each part of packaging, and made it have unconventional structural design characteristics such as freedom, looseness, fuzziness, mutation and movement, thus forming a brand-new visual effect.

Packaging colors (including the combination and variation of graphics and fonts) have the overlap and parallelism of low-purity natural soft colors and high-purity gorgeous stimulating colors. Some express the lively interest and drama of packaging through whimsical mutually exclusive colors. In addition, through the use of layering, combination, transparency, texture and other design treatments in materials, colors will gradually change in order and disorder, adding infinite interest to packaging.

In packaging materials, it also presents obvious diversity and richness characteristics, which are concentrated in the types, morphological structures, materials and textures of raw materials and their combination and comparison. Some designers also creatively use deformation, hollowing out and combination to enrich the appearance of materials, give them a new image and emphasize the aesthetic value of material design.