Shanghai S200 comes from FAW Lingyuan and is a joint venture between FAW Group and Shanghai Hefei Automobile. If we want to get to the bottom of it, we should start from the late 1950s.
● In the past, the sales volume of "Boss Liao" once ranked among the top three in the industry.
1959, China automobile industry just started. This year, Liaoning Lingyuan Xinsheng Joint Enterprise Company was established in Lingyuan County, Liaoning Province. At that time, it mainly produced automobile instruments, machinery and radio equipment, oil refining and steelmaking. At that time, our country had just realized the dream of building a car, and Lingyuan Xinsheng United was one of the earliest companies engaged in the automobile industry in China.
1964, the company began to produce "Linghe" brand passenger cars and military insulated cars, becoming one of the few enterprises in China that can realize the ability to build cars. Anyone familiar with this history knows that the Second Automobile Company started to build a factory in Shiyan from 1969. That is to say, this enterprise had vehicles five years before Dongfeng built its factory, and its historical origin should not be underestimated.
The word-of-mouth of enterprises should start with the advent of Liaoyi.
1970, the first flathead truck in China was born in Lingyuan Xinsheng Joint Enterprise Company. The product was named "Liaoning No.1" and was also affectionately called "Liaoning Boss". It is the earliest medium-sized truck in Liaoning Province, and it was well received by the market once it was launched.
Since then, Linghe Automobile has successively introduced LH 140, LH 14 1, LH 142 trucks and 940 10 ton semi-trailers. 1975, the pointed truck became the first model of integrated front windshield in China.
Linghe Automobile began to produce LH 142 diesel trucks from 1982, and its performance far exceeds that of Jiefang and Dongfeng.
In the same year, with the promotion of reform and opening up, Linghe Automobile, as one of the first 1 1 enterprises, joined the joint venture company of Jiefang Automobile Industry. Two years later, the Japanese Isuzu technology was introduced to produce LN11series 150 horsepower five-ton diesel vehicles, which is what we call LH 143. This is the earliest 5-ton diesel flathead truck in China, once again ahead of Jiefang and Dongfeng.
For more than ten years, LH 1 10 1 has been the main model of Linghe, which has been unanimously recognized by customers. It was not until around 2000 that this model gradually faded out of people's sight.
It is worth noting that Linghe has won the favor of the market by virtue of its product diversity and reliability. From 1985 to 1992, the sales volume of "Liaoning No.1" ranked among the top three in the domestic market, making it a brand second only to Jiefang and Dongfeng.
During the period of 1989, China issued the first batch of production licenses for trucks and mini-cars. With its excellent market performance, Linghe Automobile has successfully become the first enterprise to obtain automobile production qualification, and its position in the industry can be seen.
● The dilemma of equity restructuring is changing. The new "network celebrity" opens a new marketing model.
In the 1990s, it was a watershed for Linghe.
1993, Linghe Automobile and FAW Group jointly established FAW Lingyuan Automobile Manufacturing Co., Ltd., mainly producing FAW Linghe pickup trucks, light trucks and special vehicles. However, it was also during this period that the country accelerated macroeconomic adjustment and the domestic automobile industry developed rapidly.
However, because FAW Linghe failed to catch up with the development of the automobile industry, some problems appeared in enterprise management and gradually got into trouble.
According to the records, the problem of FAW Linghe started with 1995. 1996 only sold 364 vehicles, and 1998 is even more difficult. No car was produced in the first half of the year, and the glory of the past is gone forever. FAW Linghe urgently needs to break through the dilemma.
20 14 With the strong support of Liaoning provincial government, Shanghai Hefei Group invested and reorganized FAW Lingyuan Automobile Manufacturing Co., Ltd., mainly producing "FAW Linghe" pickup trucks, light trucks, medium and heavy trucks and special vehicles. Since then, the enterprise has ushered in a turning point.
On May 9th this year, the new product Huzun S200 of FAW Lingyuan was released. This product is closely related to the characteristics of current users in terms of vehicle appearance, configuration and marketing. Online and offline promotion combined with community marketing and Internet genes has opened a "new retail" marketing model.
● Postscript
The development history of FAW Lingyuan may also be a microcosm of the old industrial base in Northeast China. In the early days of the founding of the People's Republic of China, it has made important contributions to the development of the national economy for a long time, and it is difficult to lose with the development of history. But the glory of the past has laid a solid foundation for the future development, and we look forward to the new take-off of FAW Lingyuan under the new historical opportunity. (Text finishing/Zhang Hongxia)
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