520 Store Activity Planning Scheme 1 I. Activity Form and Theme:
The event was held in the hotel food court in the form of a separate meal, highlighting the romantic and warm Valentine's Day atmosphere.
Second, the specific arrangement of activities:
1. venue layout: the hotel food court will be arranged before may 10 (green plants will be arranged between the dining table and the aisle, the hotel POP flag will be posted, and the lights will be well arranged);
2. Advertisement: The PR Marketing Department produced 65,438+00 posters on May 1 day, and posted them in Bibi Supermarket, Guizhai Road, Fireworks Goddess Square, News Road, Renmin Road, Jinsha Road, Liu Yanghe Road, hotel entrance, lobby and pedestrian street respectively.
3. Other matters of Valentine's Day activities:
A./kloc-dinner starts at 0/7: 30.
B the public relations marketing department ordered 200 roses before the afternoon of may 19.
4. Marketing method: On-site marketing method is adopted. Visitors can buy tickets for dinner directly in the bar, and each couple will send a bunch of roses.
Third, the menu:
(68 yuan/every seven people)
Seven Luo Songtang or corn cream soups.
Seven butter packages
Steamed mandarin duck (black pepper sauce/tomato sauce steak) for seven portions.
Fruit platter 1 serving
Vegetable salad 1 serving
Red wine/coffee/black tea 1.
Note: guests can also order other dishes (including Chinese food) and choose by themselves.
520 Store Activity Planning Scheme 21. Activity Time
May 20th (Monday X)-2 1 (Monday X).
Second, the theme of the event
Destined to buy xx520 Carnival.
III. Contents of activities
1, shopping to send a romantic mood
During the activity, the accumulated shopping on xx days is over xx yuan (gold and jewelry is over xx yuan), and a chocolate (worth X yuan) or a rose (worth X yuan) is given.
On the same day, the accumulated shopping is over xx (gold and jewelry is over xx yuan), and the cash coupon of Laoshu Coffee is presented with xx yuan. (Gifts are not enjoyed repeatedly, only one invoice is allowed. )
2, true confession, romantic hand in hand
During the activity, the on-demand hotline was opened in xx, and couples can express their feelings to him (her) through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio Xx is a simple recording studio. As you can imagine, when you walk into xx hand in hand with your beloved, it is romantic and emotional to broadcast your unspeakable confession and the love songs you sing or order for your beloved.
Step 3 create an atmosphere
During the activity, all the music in the store played some love songs and xx's Valentine's Day promotion activities, and from time to time sent xx people's blessings to lovers all over the world, reminding people who entered xx that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.
Fourth, the activities of publicity.
1, television, radio, newspapers, publicity
2. SMS promotion
3. Activity stop sign
Verb (abbreviation of verb) cost budget
1. Gift fee: estimated at X million yuan (estimated at X per day for flowers/chocolates and X per day for set meals).
2. SMS fee: X yuan
3. Other expenses: X yuan
I. Introduction
Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Gorgeous flowers convey people's colorful emotions.
Fortunately, our flower shop has also become an important part of weaving this this beautiful city! Here, we only strive for the fragrant garden, people's bright smiles and bright future!
Valentine's day is coming. This romantic, romantic and charming day is a miracle for our flower shop to create flowers every year, and it is also a day we look forward to.
Second, the target strategy
1, overall goal:
In the three-day Valentine's Day activities, the success of the activities will attract more customers, win more people's support and love, and finally maximize the benefits.
2. Specific objectives
During the activity, strive for a turnover of more than 20,000 yuan per day for three days, order no less than 200 flowers per day, and send flowers no less than 300 times per day. The total number of scattered flowers is 3000.
III. Purpose of the activity
With the improvement of people's living standards, people's demand for service industry is also developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects, it will definitely inspire more consumer groups to start. Our team will strive to build a unified and standardized management model and build its own brand. Therefore, we will enhance the brand awareness and reputation of our flower shop and increase our sales through this activity.
Fourth, the active object.
Our flower activities are mainly aimed at people aged 65,438+06-30. 82.2% of these young people are curious and innovative, which will lead to the consumption boom of this kind of consumer goods.
Verb (short for verb) is the theme of the activity.
"Flowers invite you to spend Valentine's Day."
Activity mode of intransitive verbs
(A) determine the partners
In this activity, we can find companies that provide us with bouquets and flower care products to cooperate with and try to get their sponsorship.
(2) Promotion methods
1, flower booking activity-flower delivery project
2, Valentine's Day theme flower exhibition activities
3, Valentine's Day bouquet promotion activities
4. Valentine's Day flower-scattering special activities
5. Short articles related to flower arrangement
520 Store Activity Planning Scheme Part III: Background Analysis
On May 20th, the abbreviation "520" was homophonic, meaning "I love you". As the first day after the May Day promotion, we intend to use the concept of "520" to deeply tap the untapped market potential of May Day activities and provide assistance for sales terminals fighting in this year's fierce competition. At the same time, it avoids the peak of competing products promotion and plays a connecting role between May Day promotion and summer promotion. Shuanghu 520-In order to promote the theme of "Love Home", it is determined that 200 specialty stores in China will give priority to this activity. This activity, supplemented by sales promotion, promotes the brand image through media and terminal publicity, and makes up for the damage caused by the 5 1 price war to the brand.
Second, the theme of the event
Which bed will you sleep in this year?
-Shuang Hu furniture brand 20xx love theme promotion.
Third, the theme hype.
In the first stage, 5. 10 threw questions online and offline, which triggered a hot topic of public opinion.
In the second stage, 5. 13-5. 16 hyped the problem and guided it to develop in a positive direction.
The third stage, 5. 16-5.20 introduces the double lakes, and talks about the function of the double lake bed and its benefits to sleep.
5.20 The fourth stage leads to discussion. Did you sleep in Shuang Hu's bed on May 20th this year?
Fourth, the activity time
20xx.5. 17-5.20 (Saturday to Tuesday)
Verb (abbreviation of verb) activity content
After taking photos at the event site, scan the QR code to participate in the ipadmini lucky draw and get tickets. (This activity needs to be set in the area with the highest urban traffic, so it is recommended that the city be prosperous. )
First prize: ipadmini 1.
Second prize: ipodnano5
Third prize: 10 polaroid camera.
After buying Shuang Hu products at will during the activity, fill in personal information, wedding date and place, etc. Take part in the lucky draw of Hummer as a wedding car. The winner can use Shuang Hu Hummer, and the date of use is the date of filling.
Activity gimmick
1. Say your love and win an ipad gift.
2. Go to Shuanghu and use the extended Hummer as a wedding car.
3. Buy furniture and send home appliances
Active products of intransitive verbs
The products of this activity are all extended to May Day promotional products.
520 store activity planning scheme 4 I. Activity theme:
520, online valentine's day
Second, the activity time:
20xx May 17—May 20 (Thursday to Sunday)
Three. Activities:
Activity 1: My love-I am in charge.
Romantic 520, gentle and affectionate, wear 60% off, high-grade leather shoes, travel shoes 20% off, sweaters 50% off. Tanabata is a hot sale, which makes you dress very sweet. (except express and special offers. )
All customers born on May 20th can get a Valentine's Day rose for free with their ID cards.
Customers who shop all over 77 yuan will receive a sweet Valentine's Day card and a rose.
Flower ordering and delivery service.
During the activity, the flower counter will accept customers' orders and send flowers (only in urban areas) to convey the affection of fire on your behalf.
During the event, customers who need gift wrapping can go to the main service desk on the first floor for free with the shopping receipt.
Activity 2: Love Tanabata, a romantic gift-chocolate
During the activity, a box of exquisite chocolates or a rose will be given to the accumulated 177 yuan products on the same day (the supermarket does not discount tickets for 77 yuan). (With the shopping receipt, pick it up at the main service desk 1F)
Activity 3: 520 Affection, token to send affection.
1, jewelry: pure gold 180 yuan/g, platinum Pt 950: 385 yuan/g. Silver jewelry is 7.5% off, jade counter is 50% off, XX lucky diamond jewelry is 50% off, Laofengxiang brand gold is 208 yuan/gram, and diamond jewelry is 20% off.
2. Watch category:
During the activity, the high-end watches were given a 15% discount, and a Goya series women's watch was presented (worth 98 yuan).
Cartoon watches and headdresses are 30% off the audience.
3. Cosmetics: Olay, Maybelline, 10% discount for the whole audience (except special products). Avon sunscreen series is 15% off, whitening series is 20% off, and Yuxi and Dr. Li are 10% off.
4. Run-up at school, and articles about family students. ...
Run-up at the beginning of the new school year, carefully prepared for the students in the new century: 20% off luggage, many discounts on cultural and sports supplies and daily necessities. ...
5. Happy Valentine's Day on Tanabata, and the supermarket has a special sale.
68 yuan/barrel of scattered peanut oil, half price of bread, 30% discount on delicious and golden baskets and other cooked food, 30% discount on four kinds of pasta products, and occasional specials on eggs!
520 Shop Activity Planning Scheme Article 5 Activity Time:
20xx May 9 ~ May 20.
Special issue time:
20xx May 20th.
Organizer:
Xx newspaper.
Special support:
Xx wedding etiquette industry association.
Co-organizer:
xx .
Activity content:
First, help you with your wedding-5.20 large-scale collective wedding
From 1, on May 9th, collective wedding participants will be collected for the whole city. A group wedding will be held on May 20th.
Participating groups: low-income citizens and new citizens.
Collection form: hard and wide telephone registration, contact the Civil Affairs Bureau and xx.
Participation form: free of charge.
Sponsorship: wedding companies, wedding photo studios, motorcades, travel agencies, wedding venues, wedding banquets;
Person in charge: all departments of the advertising department
2. Special issue -5.20, I love you and help you with your wedding.
The economic special issue department specially launched 5.20, I love you, to help you run a wedding special issue, to give the prospective couple relevant suggestions on wedding dresses, weddings, the choice of wedding hotels and other issues, to collect outstanding cases at home and abroad, and to make comments according to the cases of outstanding local businesses; Give some suggestions on choosing home textile products, such as how to match the color of home textile products with the interior decoration style, and compare the advantages and disadvantages of various materials of home textile products. Cooperate with * * * travel agency to design routes suitable for honeymoon tourism, and design domestic short-distance tours, overseas tours, island tours and other routes for different consumption levels. There are also personalized design cases of candy boxes, guarantees and invitations, which make the activity layout more lively.
Editor: Economic Special Issue.
Advertising support: all departments of the advertising department.
Second, word-of-mouth brand recommendation
Word-of-mouth brands in various industries are recommended by xx Wedding Etiquette Industry Association, and each word-of-mouth brand introduces about 300 words, so as to improve brand integrity, let prospective newcomers know the characteristics of the brand and pay more attention to the brand in the selection process.
Responsible for layout: economic special issue.
Content provided: Wedding Association.
Third, commercial display.
This activity * * * involves wedding dresses, photography, jewelry, hotel catering, home, home textiles, tourism, home appliances and other industries. As an exhibitor, merchants can display their brands in a variety of ways, such as soft and hard combination, so that prospective couples can better understand brand culture, commodity prices, preferential activities and so on.
Person in charge: all departments of the advertising department.
Four. Advertising preferences and requirements
1. Title fee for collective wedding: xx million yuan (including title, special issue advertisement, equivalent advertisement, etc. );
2. Group wedding sponsorship: in the form of replacement, in exchange for equivalent advertising;
3. Special issue discount: all industries implement preferential prices for activities.
Verb (abbreviation of verb) specific activity agenda
From 1 and May 3rd, industry directors will formulate their own industry planning cases according to the content and industry characteristics of this planning case and send them to their respective customers. Before May 6th, they will decide the title sponsor and the group wedding sponsor. The organizer of the group wedding is the most important and must be completed within this week. The wedding hosting company will provide the planning case of this group wedding.
2. From May 9th, put a poster on the banner every day to publicize this activity; (*** 10)
Hard and wide requirements: mass wedding as the main publicity orientation, supplemented by related activities;
Before March 5 13, all industries must complete two advertisements related to this activity (based on banners and contracts).
4. During the special issue from May 9 to May 20, the economic special issue provided at least 2 news reports and 5 soft articles on this event.
The specific time economic special issue will be arranged by itself.
Suggested direction of news report: the hard road of low-income new citizens' wedding (interviewing people who signed up for group wedding); Large-scale questionnaire on collective wedding, etc.
On May 16, according to the case of collective wedding planning, the responsibility areas were assigned to each department. Forms of industry intervention submitted by various departments (on-site billboards, on-site booths, etc.). ) Participate in this activity according to your own industry.
On June 5 19, go to the wedding site and make wedding-related arrangements.
7. On May 20th, Economic Special Issue sent reporters to interview the wedding scene, and on May 20th, 2 1 published the wedding scene report.
Six, several problems that need attention
1, this activity takes group marriage as the main gimmick, so it is the most important thing to do a good job in group marriage. Therefore, from May 3 to 9, all relevant departments must take title sponsors and wedding sponsors as the main work orientation and must complete the sponsorship work.
2. The purpose of this activity is to enhance the influence of this newspaper, thus stimulating the advertising investment of the wedding industry in this newspaper. Therefore, in the choice of wedding sponsors, we adopt the form of replacement sponsorship, that is, they provide related items without charge, and we provide them with equivalent advertisements;
3. After this activity, a wedding column should be opened in due course, with wedding hotels and wedding companies as the main customers for subsequent interest development;
Other industries must complete their own tasks and support this activity.
520 Shop Activity Planning Scheme Article 6 Activity Flow:
First: the activity time is from xx to xx.
Second: registration time xx -xx. The contestants must be the brides of xx wedding photography. For customers who are interested in participating in this competition, after signing the entry form with our company. The wedding photos are carefully selected by the project personnel of our company as the participating photos, and customers can spontaneously draw lots to recommend their relatives and friends to vote online.
Third: From xx to xx, the most attractive bride will be selected according to netizens' votes, and the valid number of votes is not less than 100, which will be announced in XX. The results are posted on the website of this activity.
The jury made the final selection and selected the "most beautiful bride" with no less than 200 valid votes; A "most photogenic bride" with no less than150 valid votes; A "most fashionable bride" with no less than 100 valid votes. Five finalists. Several participation awards.
Fourth: xx winners will be awarded on xx day.
Award setting:
First, there are prizes for participating in the election
Monthly reward:
12 charming bride, one per month, won xx.
Annual awards:
1, the most beautiful bride 1. Get xx.
2, the most photogenic bride 1. Get xx.
3, the most personalized bride 1. Get xx.
4. Five finalists. Get xx.
5. Several participation awards. Get xx.
Second, there are prizes for voting.
Anyone who takes part in voting has a chance to win: Lucky Voter Award.
Three people a month, three lucky voters were randomly selected at the scene every month when awarding prizes, and a set of personal photos with the original price of xx yuan provided by xx wedding photography was obtained. Please fill in the above contact information truthfully. Every month, lucky voters will have a chance to win the lucky voter of the year award.
The annual prize is: xx.
Lucky experience photo:
1, shoot various models and send them to 15.
2. 15 video collection CD.
3. Exquisite 10 inch photo album, 15 volumes.
4.20-inch digital high-precision output framed photos.
5. Provide news of two awards: photo and makeup design. We will announce it through xx wedding photography website forum "The Most Beautiful Bride" and get in touch with the voters according to their telephone numbers.
Third, the evaluation award
Welcome to comment on the participating brides (such as comments in the forum area and other places). The bride selected by the organizer will have the opportunity to get:
Best comment award 3. Xx wedding photography original price xx yuan family photo set.
Award winning method:
1. The netizens of the most beautiful bride, the most photogenic bride, the most personalized bride, and the charming bride, as well as the winners of the lucky voting award and the best comment award, must be collected at the award site (in person only).
2. The rest of the winners will be collected by their ID cards or mobile phones, and the time and place of collection will be indicated when the winners are announced.
3. None of the above prizes can be exchanged for cash. If you don't spend it after the expiration date, it will be regarded as giving up the award.
Follow-up report:
1. The organizer will release dynamic news about the progress of the event at any time, such as voting status, character selection and other related contents.
2. As soon as possible, champions, party activities, acceptance speeches, etc. Will be published on the website of the most beautiful bride in xx wedding photography.
The final interpretation right of this activity belongs to xx wedding photography.
520 Shop Activity Planning Scheme Chapter VII Activity Purpose:
1, welcome online Valentine's Day peak season, brand promotion.
2. Increase sales to give customers confidence and create conditions for pressing goods in May.
3, do a good job in customer relations (I transferred to the market in April)
Activity theme:
Welcome to the 520, xx discount.
Activity time:
xxxx
Preparatory work:
1. Communicate with store leaders about specific operation details, mainly including price, venue, personnel and material support.
2. Make publicity in xx market on X day: put up posters to pack tricycles, and put up posters in front of shopping malls on xx day.
3. Check the inventory and site materials on xx.
4. Refinement of unified rhetoric of activities: xx manufacturer "520" makes promotional activities in advance, sells at special prices and presents exquisite gifts.
Field operation:
1, an arch, two tents, two product gas models, an easy-to-pull bag and two poster boards.
2, 8 samples output.
Activity cost:
Packaging tricycles (5 vehicles) in 200 yuan, transportation expenses in 50 yuan, temporary promotion in 30 yuan/day ×2=60 yuan, * * * 3 10 yuan (the venue has a shopping mall application).
520 Shop Activity Planning Scheme Chapter VIII Activity Theme:
Silent years-true love lasts forever
Activity time:
20xx May 20th
Location:
Storefront and surrounding areas
Subject description:
The theme highlights the grand theme of online Valentine's Day, in which jewelry stores send warm and romantic service wishes to customers.
Activity purpose:
It focuses on warmth, romance, carnival and game activities, which is in line with the trendy theme of online Valentine's Day. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company. Establishing activities during the online Valentine's Day affects the strong brand of the store. Through this activity, the company's image and social reputation will be further enhanced.
Specific activity plan 1: I will be happy when I enter the door.
On the day of the event, all former 10 shoppers presented a diamond ring worth 688 yuan;
And on the day of the event, the price of 68 yuan 100 lucky draw gold ring is limited regularly;
Send a rose.
Specific activity plan II: Table Tennis Exhibition Competition
Theme: The Secret of Attraction
Award: Most Attractive Award
Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the most attractive prize.
Reward mechanism: the winner can get exquisite diamond ornaments issued by the company.
Specific activity plan 3: the lady covers the red hijab and binds the man.
Theme: Our love is so tacit.
Awards: Best tacit lover award
Organization: Four couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered to be against the law. The winner is the fastest to cancel the game and the best to play. The competition is divided into two rounds, with four pairs in each round, and the winner can win the best tacit lover award.
Competition supervision: on-site customer registration or random selection.
Reward mechanism: the winner can get exquisite diamond ornaments issued by the company.
520 Store Activity Planning Plan 9 I. Activity Time
May 20th (Monday x)-xx (Monday X).
Second, the theme of the event
Destined to buy at x520 Carnival.
III. Contents of activities
1, shopping to send a romantic mood
During the activity, buy roses with a total price exceeding X yuan on X day (gold ornaments with a total price exceeding X yuan), and give a piece of affectionate chocolate (worth X yuan) or roses with a value of X yuan.
On the same day, the accumulated shopping is over X (gold jewelry is over X), and the cash coupon of Laoshu Coffee is given X yuan. (Gifts are not enjoyed repeatedly, only one invoice is allowed. )
2, true confession, romantic hand in hand
During the activity, X-Broadcast opened an on-demand hotline, and couples can express their feelings to him or her through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio X is a simple recording studio. As you can imagine, when you walk into X hand in hand with your beloved, it is a romantic and emotional thing to broadcast your unspeakable confession and the love song you sang or requested for your beloved on the internal broadcast.
Step 3 create an atmosphere
During the activity, all the music in the store played some love songs and X's Valentine's Day promotion activities, and from time to time sent X's blessing to lovers all over the world, reminding people who walked into X that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.
Fourth, the activities of publicity.
1. Television, radio, newspapers and publicity
2. SMS promotion
3. Activity stop sign
Verb (abbreviation of verb) cost budget
1. Gift fee: estimated at X million yuan (flowers/chocolates estimated at X/ day, set meal estimated at X/ day)
2. SMS fee: X yuan
3. Other expenses: X yuan
520 Store Activity Planning Scheme 10 I. Activity Purpose
1, grasp the 520 promotion online shop to plan business opportunities, make customers feel fresh and stimulate consumption desire.
2. Increase the number of online shop views to attract new customers.
3. Establish the reputation of online stores and enhance customer loyalty.
Second, the activity time
Xxxx year x month x day -xxx year x month x day.
Third, the theme of the event
I love you, filar silk heart.
Fourth, the active object.
For female customers aged xx to xx.
Verb (abbreviation of verb) activity content
"I love you, filar silk heart" special event
Buy a reality show, share the beauty and win a gift!
1 Share the prize: upload the real-life pictures that the baby tried on, write down his inner feelings and show off his beautiful legs. (Everyone has a prize)
Lucky arrival award. (x times per month)
3 Loyal customer award. (year-end x)
Popularization of intransitive verbs
1, key time for publicity: x days before the event; X days after 520;
2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want message, signature document, baby topic, announcement, QQ, blog, Weibo, post bar, help, forum, WeChat, etc.
VII. Work before promotion
1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.
2. Do a good job in after-sales service: With the increase of orders, a large number of after-sales service problems have been brought. We should fully communicate and coordinate with customers to ensure the satisfaction of each customer.
3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.
520 Shop Activity Planning Scheme 1 1 I. Activity Theme
Passion blooms, and there is love in the times.
Second, the activity time
May X-May 20th.
Three. Activities:
(A) the true confession of love song duet
On May 20th, XX: XX-XX: XX, a special area was set up on the side of the children's area in Building X.. The live microphone is connected to the broadcast room of the shopping mall, and couples can sing or confide in him or her in the form of love song duet or true confession. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.
(2) Romantic Lover Rose Perfume (5.20)
During normal business hours on May 20th, customers can get a rose (limited to xxx) for free at the promotion service desk on the 6th floor. On the same day, if you buy over xxx yuan in cash, you will be given a box of exquisite chocolates.
Note: the consumption amount is not cumulative, and only one chocolate can be given with a cashier receipt (cash purchase exceeds xxx yuan), and the excess will not be given repeatedly.
Fourth, media publicity.
1. Media selection: xx Evening News.
2. Layout specification:1/Edition 3 xx Evening News is red.
3. Launch date: May 20th.
4. cost: xxx yuan.
Verb (abbreviation for verb) cost
1, exhibition board X: xxx yuan.
2. lintel x: xxx yuan.
3. Print advertisement: xxx yuan.
4. Gifts (roses, chocolates) are the responsibility of the Asset Operation Department.
5. Audio fee: xxx yuan.
6. Other miscellaneous expenses: xxx yuan.
Total: about xxx yuan (excluding the cost of roses and chocolates).
Sixth, tips
In this activity, vip cards can use the discount function.
Treacherous court official Wang Mang was notorious and turned out to be a dutiful son. I will tell you below, hoping to help you.
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